Index by author

01 December 2013; volume 53, issue 4

  1. Angell, Catherine

    1. More than Just “Snap, Crackle, and Pop”
      Robert J. Angell, Catherine Angell
      Journal of Advertising Research Dec 2013, 53 (4) 377-390; DOI: 10.2501/JAR-53-4-377-390

  2. Angell, Robert J.

    1. More than Just “Snap, Crackle, and Pop”
      Robert J. Angell, Catherine Angell
      Journal of Advertising Research Dec 2013, 53 (4) 377-390; DOI: 10.2501/JAR-53-4-377-390

  3. Bellman, Steven

    1. Unlocking the “Reminder” Potential When Viewers Pause Programs
      Larry Neale, Steven Bellman, Shiree Treleaven-Hassard, Jennifer A. Robinson, Duane Varan
      Journal of Advertising Research Dec 2013, 53 (4) 444-454; DOI: 10.2501/JAR-53-4-444-454

  4. Bremer, John

    1. The Interaction of Sampling and Weighting In Producing a Representative Sample Online
      John Bremer
      Journal of Advertising Research Dec 2013, 53 (4) 363-371; DOI: 10.2501/JAR-53-4-363-371

  5. Craig, C. Samuel

    1. Partnering for Growth in Emerging Markets
      C. Samuel Craig
      Journal of Advertising Research Dec 2013, 53 (4) 361-362; DOI: 10.2501/JAR-53-4-361-362

  6. Economakis, Nectarios

    1. Effects of Multi-Channel Marketing on Consumers' Online Search Behavior
      Michel Laroche, Isar Kiani, Nectarios Economakis, Marie-Odile Richard
      Journal of Advertising Research Dec 2013, 53 (4) 431-443; DOI: 10.2501/JAR-53-4-431-443

  7. Fruchter, Gila E.

    1. Matching Product Attributes To Celebrities Who Reinforce the Brand
      Moti Zwilling, Gila E. Fruchter
      Journal of Advertising Research Dec 2013, 53 (4) 391-410; DOI: 10.2501/JAR-53-4-391-410

  8. Fulgoni, Gian

    1. Big Data: Friend or Foe of Digital Advertising?
      Gian Fulgoni
      Journal of Advertising Research Dec 2013, 53 (4) 372-376; DOI: 10.2501/JAR-53-4-372-376

  9. Jacobs, Devra

    1. Leveraging Synergy and Emotion In a Multi-Platform World
      Audrey Steele, Devra Jacobs, Caleb Siefert, Randall Rule, Brian Levine, Carl D. Marci
      Journal of Advertising Research Dec 2013, 53 (4) 417-430; DOI: 10.2501/JAR-53-4-417-430

  10. Kiani, Isar

    1. Effects of Multi-Channel Marketing on Consumers' Online Search Behavior
      Michel Laroche, Isar Kiani, Nectarios Economakis, Marie-Odile Richard
      Journal of Advertising Research Dec 2013, 53 (4) 431-443; DOI: 10.2501/JAR-53-4-431-443
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