Index by author

01 December 2013; volume 53, issue 4

A

  1. Angell, Catherine

    1. More than Just “Snap, Crackle, and Pop”
      Robert J. Angell, Catherine Angell
      Journal of Advertising Research Dec 2013, 53 (4) 377-390; DOI: 10.2501/JAR-53-4-377-390

  2. Angell, Robert J.

    1. More than Just “Snap, Crackle, and Pop”
      Robert J. Angell, Catherine Angell
      Journal of Advertising Research Dec 2013, 53 (4) 377-390; DOI: 10.2501/JAR-53-4-377-390

B

  1. Bellman, Steven

    1. Unlocking the “Reminder” Potential When Viewers Pause Programs
      Larry Neale, Steven Bellman, Shiree Treleaven-Hassard, Jennifer A. Robinson, Duane Varan
      Journal of Advertising Research Dec 2013, 53 (4) 444-454; DOI: 10.2501/JAR-53-4-444-454

  2. Bremer, John

    1. The Interaction of Sampling and Weighting In Producing a Representative Sample Online
      John Bremer
      Journal of Advertising Research Dec 2013, 53 (4) 363-371; DOI: 10.2501/JAR-53-4-363-371

C

  1. Craig, C. Samuel

    1. Partnering for Growth in Emerging Markets
      C. Samuel Craig
      Journal of Advertising Research Dec 2013, 53 (4) 361-362; DOI: 10.2501/JAR-53-4-361-362

E

  1. Economakis, Nectarios

    1. Effects of Multi-Channel Marketing on Consumers' Online Search Behavior
      Michel Laroche, Isar Kiani, Nectarios Economakis, Marie-Odile Richard
      Journal of Advertising Research Dec 2013, 53 (4) 431-443; DOI: 10.2501/JAR-53-4-431-443

F

  1. Fruchter, Gila E.

    1. Matching Product Attributes To Celebrities Who Reinforce the Brand
      Moti Zwilling, Gila E. Fruchter
      Journal of Advertising Research Dec 2013, 53 (4) 391-410; DOI: 10.2501/JAR-53-4-391-410

  2. Fulgoni, Gian

    1. Big Data: Friend or Foe of Digital Advertising?
      Gian Fulgoni
      Journal of Advertising Research Dec 2013, 53 (4) 372-376; DOI: 10.2501/JAR-53-4-372-376

J

  1. Jacobs, Devra

    1. Leveraging Synergy and Emotion In a Multi-Platform World
      Audrey Steele, Devra Jacobs, Caleb Siefert, Randall Rule, Brian Levine, Carl D. Marci
      Journal of Advertising Research Dec 2013, 53 (4) 417-430; DOI: 10.2501/JAR-53-4-417-430

K

  1. Kiani, Isar

    1. Effects of Multi-Channel Marketing on Consumers' Online Search Behavior
      Michel Laroche, Isar Kiani, Nectarios Economakis, Marie-Odile Richard
      Journal of Advertising Research Dec 2013, 53 (4) 431-443; DOI: 10.2501/JAR-53-4-431-443

L

  1. Laroche, Michel

    1. Effects of Multi-Channel Marketing on Consumers' Online Search Behavior
      Michel Laroche, Isar Kiani, Nectarios Economakis, Marie-Odile Richard
      Journal of Advertising Research Dec 2013, 53 (4) 431-443; DOI: 10.2501/JAR-53-4-431-443

  2. Levine, Brian

    1. Leveraging Synergy and Emotion In a Multi-Platform World
      Audrey Steele, Devra Jacobs, Caleb Siefert, Randall Rule, Brian Levine, Carl D. Marci
      Journal of Advertising Research Dec 2013, 53 (4) 417-430; DOI: 10.2501/JAR-53-4-417-430

M

  1. Marci, Carl D.

    1. Leveraging Synergy and Emotion In a Multi-Platform World
      Audrey Steele, Devra Jacobs, Caleb Siefert, Randall Rule, Brian Levine, Carl D. Marci
      Journal of Advertising Research Dec 2013, 53 (4) 417-430; DOI: 10.2501/JAR-53-4-417-430

  2. Metzger, Gale

    1. Please Pass the Bacon
      Gale Metzger
      Journal of Advertising Research Dec 2013, 53 (4) 359-360; DOI: 10.2501/JAR-53-4-359-360

N

  1. Neale, Larry

    1. Unlocking the “Reminder” Potential When Viewers Pause Programs
      Larry Neale, Steven Bellman, Shiree Treleaven-Hassard, Jennifer A. Robinson, Duane Varan
      Journal of Advertising Research Dec 2013, 53 (4) 444-454; DOI: 10.2501/JAR-53-4-444-454

  2. North, Adrian

    1. Dance to the Music!
      Steve Oakes, Adrian North
      Journal of Advertising Research Dec 2013, 53 (4) 411-416; DOI: 10.2501/JAR-53-4-411-416

O

  1. Oakes, Steve

    1. Dance to the Music!
      Steve Oakes, Adrian North
      Journal of Advertising Research Dec 2013, 53 (4) 411-416; DOI: 10.2501/JAR-53-4-411-416

P

  1. Precourt, Geoffrey

    1. What We Know About New Mixes in Media Marketing
      Geoffrey Precourt
      Journal of Advertising Research Dec 2013, 53 (4) 356-357; DOI: 10.2501/JAR-53-4-356-357

R

  1. Richard, Marie-Odile

    1. Effects of Multi-Channel Marketing on Consumers' Online Search Behavior
      Michel Laroche, Isar Kiani, Nectarios Economakis, Marie-Odile Richard
      Journal of Advertising Research Dec 2013, 53 (4) 431-443; DOI: 10.2501/JAR-53-4-431-443

  2. Robinson, Jennifer A.

    1. Unlocking the “Reminder” Potential When Viewers Pause Programs
      Larry Neale, Steven Bellman, Shiree Treleaven-Hassard, Jennifer A. Robinson, Duane Varan
      Journal of Advertising Research Dec 2013, 53 (4) 444-454; DOI: 10.2501/JAR-53-4-444-454

  3. Rule, Randall

    1. Leveraging Synergy and Emotion In a Multi-Platform World
      Audrey Steele, Devra Jacobs, Caleb Siefert, Randall Rule, Brian Levine, Carl D. Marci
      Journal of Advertising Research Dec 2013, 53 (4) 417-430; DOI: 10.2501/JAR-53-4-417-430

S

  1. Siefert, Caleb

    1. Leveraging Synergy and Emotion In a Multi-Platform World
      Audrey Steele, Devra Jacobs, Caleb Siefert, Randall Rule, Brian Levine, Carl D. Marci
      Journal of Advertising Research Dec 2013, 53 (4) 417-430; DOI: 10.2501/JAR-53-4-417-430

  2. Steele, Audrey

    1. Leveraging Synergy and Emotion In a Multi-Platform World
      Audrey Steele, Devra Jacobs, Caleb Siefert, Randall Rule, Brian Levine, Carl D. Marci
      Journal of Advertising Research Dec 2013, 53 (4) 417-430; DOI: 10.2501/JAR-53-4-417-430

  3. Strutton, David

    1. What Factors Affect Consumer Acceptance Of In-Game Advertisements?
      Gina A. Tran, David Strutton
      Journal of Advertising Research Dec 2013, 53 (4) 455-469; DOI: 10.2501/JAR-53-4-455-469

T

  1. Tran, Gina A.

    1. What Factors Affect Consumer Acceptance Of In-Game Advertisements?
      Gina A. Tran, David Strutton
      Journal of Advertising Research Dec 2013, 53 (4) 455-469; DOI: 10.2501/JAR-53-4-455-469

  2. Treleaven-Hassard, Shiree

    1. Unlocking the “Reminder” Potential When Viewers Pause Programs
      Larry Neale, Steven Bellman, Shiree Treleaven-Hassard, Jennifer A. Robinson, Duane Varan
      Journal of Advertising Research Dec 2013, 53 (4) 444-454; DOI: 10.2501/JAR-53-4-444-454

V

  1. Varan, Duane

    1. Unlocking the “Reminder” Potential When Viewers Pause Programs
      Larry Neale, Steven Bellman, Shiree Treleaven-Hassard, Jennifer A. Robinson, Duane Varan
      Journal of Advertising Research Dec 2013, 53 (4) 444-454; DOI: 10.2501/JAR-53-4-444-454

Z

  1. Zwilling, Moti

    1. Matching Product Attributes To Celebrities Who Reinforce the Brand
      Moti Zwilling, Gila E. Fruchter
      Journal of Advertising Research Dec 2013, 53 (4) 391-410; DOI: 10.2501/JAR-53-4-391-410
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