Index by author

01 March 2011; volume 51, issue 1 50th Anniversary Supplement

  1. Assael, Henry

    1. From Silos to Synergy
      Henry Assael
      Journal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 42-58; DOI: 10.2501/JAR-51-1-042-058

  2. Barwise, Patrick

    1. Has the Time Finally Come for the Medium of the Future?
      Shintaro Okazaki, Patrick Barwise
      Journal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 59-71; DOI: 10.2501/JAR-51-1-057-071

  3. Berthon, Jean-Paul

    1. Brand Worlds
      Pierre Berthon, Leyland F. Pitt, Ronika Chakrabarti, Jean-Paul Berthon, Mario Simon
      Journal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 182-194; DOI: 10.2501/JAR-51-1-182-194

  4. Berthon, Pierre

    1. Brand Worlds
      Pierre Berthon, Leyland F. Pitt, Ronika Chakrabarti, Jean-Paul Berthon, Mario Simon
      Journal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 182-194; DOI: 10.2501/JAR-51-1-182-194

  5. Beverland, Michael B.

    1. Mapping the Unarticulated Potential of Qualitative Research
      Peter Nuttall, Avi Shankar, Michael B. Beverland, Cheryl Stallworth Hooper
      Journal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 153-166; DOI: 10.2501/JAR-51-1-153-166

  6. Bhandari, Rishi

    1. The Evolution of Services Advertising in a Services-Driven National Economy
      Marla B. Royne Stafford, Tim Reilly, Stephen J. Grove, Les Carlson, Rishi Bhandari, John Copeland
      Journal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 136-152; DOI: 10.2501/JAR-51-1-136-152

  7. Blackshaw, Pete

    1. The Voice of the Consumer Speaks Forcefully in Brand Identity
      George Christodoulides, Colin Jevons, Pete Blackshaw
      Journal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 101-111; DOI: 10.2501/JAR-51-1-101-111

  8. Campbell, Colin

    1. Instant Innovation: From Zero to Full Speed in Fifteen Years
      Colin Campbell, Michael Parent, Kirk Plangger, Gian M. Fulgoni
      Journal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 72-86; DOI: 10.2501/JAR-51-1-072-086

  9. Carlson, Les

    1. The Evolution of Services Advertising in a Services-Driven National Economy
      Marla B. Royne Stafford, Tim Reilly, Stephen J. Grove, Les Carlson, Rishi Bhandari, John Copeland
      Journal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 136-152; DOI: 10.2501/JAR-51-1-136-152

  10. Chakrabarti, Ronika

    1. Brand Worlds
      Pierre Berthon, Leyland F. Pitt, Ronika Chakrabarti, Jean-Paul Berthon, Mario Simon
      Journal of Advertising Research Mar 2011, 51 (1 50th Anniversary Supplement) 182-194; DOI: 10.2501/JAR-51-1-182-194
« Previous (Pages : 1 2 3 4 5 ... 5) Next »
Back to top

In this issue

Jump to

Manage Table of content Alerts