Index by author

Getting Metrics Right

01 December 2009; volume 49, issue 4

B

  1. Bottomley, Paul A.

    1. How Emotive is Creativity
      Robert G. Heath, Agnes C. Nairn, Paul A. Bottomley
      Journal of Advertising Research Dec 2009, 49 (4) 450-463; DOI: 10.2501/S0021849909091077

D

  1. Dorai-Raj, Sundar

    1. Measuring Advertising Quality on Television
      Dan Zigmond, Sundar Dorai-Raj, Yannet Interian, Igor Naverniouk
      Journal of Advertising Research Dec 2009, 49 (4) 419-428; DOI: 10.2501/S0021849909091090

E

  1. Edelman, Benjamin

    1. Who Owns Metrics?
      Benjamin Edelman
      Journal of Advertising Research Dec 2009, 49 (4) 401-403; DOI: 10.2501/S0021849909091028

H

  1. Heath, Robert G.

    1. How Emotive is Creativity
      Robert G. Heath, Agnes C. Nairn, Paul A. Bottomley
      Journal of Advertising Research Dec 2009, 49 (4) 450-463; DOI: 10.2501/S0021849909091077

I

  1. Interian, Yannet

    1. Measuring Advertising Quality on Television
      Dan Zigmond, Sundar Dorai-Raj, Yannet Interian, Igor Naverniouk
      Journal of Advertising Research Dec 2009, 49 (4) 419-428; DOI: 10.2501/S0021849909091090

L

  1. Lekakos, George

    1. It's Personal
      George Lekakos
      Journal of Advertising Research Dec 2009, 49 (4) 404-418; DOI: 10.2501/S0021849909091041

N

  1. Nairn, Agnes C.

    1. How Emotive is Creativity
      Robert G. Heath, Agnes C. Nairn, Paul A. Bottomley
      Journal of Advertising Research Dec 2009, 49 (4) 450-463; DOI: 10.2501/S0021849909091077

  2. Naverniouk, Igor

    1. Measuring Advertising Quality on Television
      Dan Zigmond, Sundar Dorai-Raj, Yannet Interian, Igor Naverniouk
      Journal of Advertising Research Dec 2009, 49 (4) 419-428; DOI: 10.2501/S0021849909091090

  3. Neijens, Peter

    1. A New Branch of Advertising
      Eva van Reijmersdal, Peter Neijens, Edith G. Smit
      Journal of Advertising Research Dec 2009, 49 (4) 429-449; DOI: 10.2501/S0021849909091065

P

  1. Pettit, Raymond

    1. The Foundations of Quality Initiative
      Robert Walker, Raymond Pettit, Joel Rubinson
      Journal of Advertising Research Dec 2009, 49 (4) 464-485; DOI: 10.2501/S0021849909091089

  2. Precourt, Geoffrey

    1. Getting Metrics Right
      Geoffrey Precourt
      Journal of Advertising Research Dec 2009, 49 (4) 395-396; DOI: 10.2501/S0021849909091004

R

  1. Rubinson, Joel

    1. Just Asking
      Joel Rubinson
      Journal of Advertising Research Dec 2009, 49 (4) 399-400; DOI: 10.2501/S0021849909091016
    2. The Foundations of Quality Initiative
      Robert Walker, Raymond Pettit, Joel Rubinson
      Journal of Advertising Research Dec 2009, 49 (4) 464-485; DOI: 10.2501/S0021849909091089

S

  1. Smit, Edith G.

    1. A New Branch of Advertising
      Eva van Reijmersdal, Peter Neijens, Edith G. Smit
      Journal of Advertising Research Dec 2009, 49 (4) 429-449; DOI: 10.2501/S0021849909091065

V

  1. van Reijmersdal, Eva

    1. A New Branch of Advertising
      Eva van Reijmersdal, Peter Neijens, Edith G. Smit
      Journal of Advertising Research Dec 2009, 49 (4) 429-449; DOI: 10.2501/S0021849909091065

W

  1. Walker, Robert

    1. The Foundations of Quality Initiative
      Robert Walker, Raymond Pettit, Joel Rubinson
      Journal of Advertising Research Dec 2009, 49 (4) 464-485; DOI: 10.2501/S0021849909091089

Z

  1. Zigmond, Dan

    1. Measuring Advertising Quality on Television
      Dan Zigmond, Sundar Dorai-Raj, Yannet Interian, Igor Naverniouk
      Journal of Advertising Research Dec 2009, 49 (4) 419-428; DOI: 10.2501/S0021849909091090
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