Index by author
Getting Metrics Right
01 December 2009; volume 49, issue 4
Bottomley, Paul A.
- You have accessHow Emotive is CreativityRobert G. Heath, Agnes C. Nairn, Paul A. BottomleyJournal of Advertising Research Dec 2009, 49 (4) 450-463; DOI: 10.2501/S0021849909091077
Dorai-raj, Sundar
- You have accessMeasuring Advertising Quality on TelevisionDan Zigmond, Sundar Dorai-Raj, Yannet Interian, Igor NavernioukJournal of Advertising Research Dec 2009, 49 (4) 419-428; DOI: 10.2501/S0021849909091090
Edelman, Benjamin
- You have accessWho Owns Metrics?Benjamin EdelmanJournal of Advertising Research Dec 2009, 49 (4) 401-403; DOI: 10.2501/S0021849909091028
Heath, Robert G.
- You have accessHow Emotive is CreativityRobert G. Heath, Agnes C. Nairn, Paul A. BottomleyJournal of Advertising Research Dec 2009, 49 (4) 450-463; DOI: 10.2501/S0021849909091077
Interian, Yannet
- You have accessMeasuring Advertising Quality on TelevisionDan Zigmond, Sundar Dorai-Raj, Yannet Interian, Igor NavernioukJournal of Advertising Research Dec 2009, 49 (4) 419-428; DOI: 10.2501/S0021849909091090
Lekakos, George
- You have accessIt's PersonalGeorge LekakosJournal of Advertising Research Dec 2009, 49 (4) 404-418; DOI: 10.2501/S0021849909091041
Nairn, Agnes C.
- You have accessHow Emotive is CreativityRobert G. Heath, Agnes C. Nairn, Paul A. BottomleyJournal of Advertising Research Dec 2009, 49 (4) 450-463; DOI: 10.2501/S0021849909091077
Naverniouk, Igor
- You have accessMeasuring Advertising Quality on TelevisionDan Zigmond, Sundar Dorai-Raj, Yannet Interian, Igor NavernioukJournal of Advertising Research Dec 2009, 49 (4) 419-428; DOI: 10.2501/S0021849909091090
Neijens, Peter
- You have accessA New Branch of AdvertisingEva van Reijmersdal, Peter Neijens, Edith G. SmitJournal of Advertising Research Dec 2009, 49 (4) 429-449; DOI: 10.2501/S0021849909091065
Pettit, Raymond
- You have accessThe Foundations of Quality InitiativeRobert Walker, Raymond Pettit, Joel RubinsonJournal of Advertising Research Dec 2009, 49 (4) 464-485; DOI: 10.2501/S0021849909091089