Index by author

The Challenge of China

01 December 2008; volume 48, issue 4

  1. Cheung, Wah-Leung

    1. How Far Is Too Far? The Antecedents of Offensive Advertising in Modern China
      Gerard Prendergast, Wah-Leung Cheung, Douglas West
      Journal of Advertising Research Dec 2008, 48 (4) 484-495; DOI: 10.2501/S0021849908080562

  2. Deuskar, Sonali

    1. Endorsement Theory: How Consumers Relate to Celebrity Models
      Roger Marshall, Woonbong Na, Gabriel State, Sonali Deuskar
      Journal of Advertising Research Dec 2008, 48 (4) 564-572; DOI: 10.2501/S0021849908080550

  3. Drollinger, Tanya

    1. Endorsement Practice: How Agencies Select Spokespeople
      B. Zafer Erdogan, Tanya Drollinger
      Journal of Advertising Research Dec 2008, 48 (4) 573-582; DOI: 10.2501/S0021849908080549

  4. Erdogan, B. Zafer

    1. Endorsement Practice: How Agencies Select Spokespeople
      B. Zafer Erdogan, Tanya Drollinger
      Journal of Advertising Research Dec 2008, 48 (4) 573-582; DOI: 10.2501/S0021849908080549

  5. Fiore, Ann Marie

    1. Tradition Meets Technology: Can Mass Customization Succeed in China?
      Kun Song, Ann Marie Fiore
      Journal of Advertising Research Dec 2008, 48 (4) 506-522; DOI: 10.2501/S0021849908080586

  6. Kim, Ilchul

    1. Integrated Marketing Communications: Practice Leads Theory
      Philip J. Kitchen, Ilchul Kim, Don E. Schultz
      Journal of Advertising Research Dec 2008, 48 (4) 531-546; DOI: 10.2501/S0021849908080513

  7. Kitchen, Philip J.

    1. Integrated Marketing Communications: Practice Leads Theory
      Philip J. Kitchen, Ilchul Kim, Don E. Schultz
      Journal of Advertising Research Dec 2008, 48 (4) 531-546; DOI: 10.2501/S0021849908080513

  8. Li Chang, William

    1. Luck of the Draw: Creating Chinese Brand Names
      William Li Chang, Peirchyi Lii
      Journal of Advertising Research Dec 2008, 48 (4) 523-530; DOI: 10.2501/S0021849908080537

  9. Lii, Peirchyi

    1. Luck of the Draw: Creating Chinese Brand Names
      William Li Chang, Peirchyi Lii
      Journal of Advertising Research Dec 2008, 48 (4) 523-530; DOI: 10.2501/S0021849908080537

  10. Luque-martinez, Teodoro

    1. How Green Should You Be: Can Environmental Associations Enhance Brand Performance?
      Francisco Javier Montoro-Rios, Teodoro Luque-Martínez, Miguel-Angel Rodríguez-Molina
      Journal of Advertising Research Dec 2008, 48 (4) 547-563; DOI: 10.2501/S0021849908080525
« Previous (Pages : 1 2 3 ... 3) Next »
Back to top

In this issue

Jump to

Manage Table of content Alerts