Journal of Advertising Research: 45 (1)

01 March 2005; volume 45, issue 1

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Editorial: Why Look into Media Planning?
Joseph T. Plummer

Journal of Advertising Research Mar 2005, 45 (1) 1; DOI: 10.1017/S0021849905050166
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A Vision of Media Planning in 2010
Ira Carlin

Journal of Advertising Research Mar 2005, 45 (1) 2-4; DOI: 10.1017/S0021849905050075
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Getting Ready for the Next Generation of Marketing Communications
Arthur R. Tauder

Journal of Advertising Research Mar 2005, 45 (1) 5-8; DOI: 10.1017/S0021849905050117
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Managing Brand Experience: The Market Contact Audit™
Amitava Chattopadhyay, Jean-Louis Laborie

Journal of Advertising Research Mar 2005, 45 (1) 9-16; DOI: 10.1017/S0021849905050129
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A Critical Review of “Managing Brand Experience: The Market Contact”™
Raymond Pettit

Journal of Advertising Research Mar 2005, 45 (1) 17-18; DOI: 10.1017/S0021849905050130
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Simultaneous Media Experience and Synesthesia
Joseph J. Pilotta, Don Schultz

Journal of Advertising Research Mar 2005, 45 (1) 19-26; DOI: 10.1017/S0021849905050087
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Television Optimizers: Did They Change the Way We Do Business?
Andrew Green

Journal of Advertising Research Mar 2005, 45 (1) 27-33; DOI: 10.1017/S0021849905050051
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Avoiding Television Advertising: Some Explanations from Time Allocation Theory
José I. Rojas-Méndez, Gary Davies

Journal of Advertising Research Mar 2005, 45 (1) 34-48; DOI: 10.1017/S0021849905050154
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The Effects of Program Responses on the Processing of Commercials Placed at Various Positions in the Program and the Block
Marjolein Moorman, Peter C. Neijens, Edith G. Smit

Journal of Advertising Research Mar 2005, 45 (1) 49-59; DOI: 10.1017/S0021849905050105
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Comparing the Current Effects and Carryover of National-, Regional-, and Local-Sponsor Advertising
J. Duncan Herrington, Wiliam A. Dempsey

Journal of Advertising Research Mar 2005, 45 (1) 60-72; DOI: 10.1017/S0021849905050063
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A Managerial Investigation into the Product Placement Industry
Cristel Antonia Russell, Michael Belch

Journal of Advertising Research Mar 2005, 45 (1) 73-92; DOI: 10.1017/S0021849905050038
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A Demographic and Psychographic Profile of Heavy Internet Users and Users by Type of Internet Usage
Henry Assael

Journal of Advertising Research Mar 2005, 45 (1) 93-123; DOI: 10.1017/S0021849905050014
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Perceptions of Handbills as a Promotional Medium: An Exploratory Study
Gerard Prendergast, Yuen Sze Man

Journal of Advertising Research Mar 2005, 45 (1) 124-131; DOI: 10.1017/S0021849905050026
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Information Source Usage and Purchase Satisfaction: Implications for Product-Focused Print Media
Laura L. Pingol, Anthony D. Mlyazakl

Journal of Advertising Research Mar 2005, 45 (1) 132-139; DOI: 10.1017/S0021849905050099
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Can English Language Media Connect with Ethnic Audiences? Ethnic Minorities' Media Use and Representation Perceptions
Carrie La Ferle, Wei-Na Lee

Journal of Advertising Research Mar 2005, 45 (1) 140-153; DOI: 10.1017/S002184990505004X

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