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Table of Contents

01 March 2005; volume 45, issue 1

  • You have accessRestricted access
    Editorial: Why Look into Media Planning?
    Joseph T. Plummer
    Journal of Advertising Research Mar 2005, 45 (1) 1; DOI: 10.1017/S0021849905050166
  • You have accessRestricted access
    A Vision of Media Planning in 2010
    Ira Carlin
    Journal of Advertising Research Mar 2005, 45 (1) 2-4; DOI: 10.1017/S0021849905050075
  • You have accessRestricted access
    Getting Ready for the Next Generation of Marketing Communications
    Arthur R. Tauder
    Journal of Advertising Research Mar 2005, 45 (1) 5-8; DOI: 10.1017/S0021849905050117
  • You have accessRestricted access
    Managing Brand Experience: The Market Contact Audit™
    Amitava Chattopadhyay, Jean-Louis Laborie
    Journal of Advertising Research Mar 2005, 45 (1) 9-16; DOI: 10.1017/S0021849905050129
  • You have accessRestricted access
    A Critical Review of “Managing Brand Experience: The Market Contact”™
    Raymond Pettit
    Journal of Advertising Research Mar 2005, 45 (1) 17-18; DOI: 10.1017/S0021849905050130
  • You have accessRestricted access
    Simultaneous Media Experience and Synesthesia
    Joseph J. Pilotta, Don Schultz
    Journal of Advertising Research Mar 2005, 45 (1) 19-26; DOI: 10.1017/S0021849905050087
  • You have accessRestricted access
    Television Optimizers: Did They Change the Way We Do Business?
    Andrew Green
    Journal of Advertising Research Mar 2005, 45 (1) 27-33; DOI: 10.1017/S0021849905050051
  • You have accessRestricted access
    Avoiding Television Advertising: Some Explanations from Time Allocation Theory
    José I. Rojas-Méndez, Gary Davies
    Journal of Advertising Research Mar 2005, 45 (1) 34-48; DOI: 10.1017/S0021849905050154
  • You have accessRestricted access
    The Effects of Program Responses on the Processing of Commercials Placed at Various Positions in the Program and the Block
    Marjolein Moorman, Peter C. Neijens, Edith G. Smit
    Journal of Advertising Research Mar 2005, 45 (1) 49-59; DOI: 10.1017/S0021849905050105
  • You have accessRestricted access
    Comparing the Current Effects and Carryover of National-, Regional-, and Local-Sponsor Advertising
    J. Duncan Herrington, Wiliam A. Dempsey
    Journal of Advertising Research Mar 2005, 45 (1) 60-72; DOI: 10.1017/S0021849905050063
  • You have accessRestricted access
    A Managerial Investigation into the Product Placement Industry
    Cristel Antonia Russell, Michael Belch
    Journal of Advertising Research Mar 2005, 45 (1) 73-92; DOI: 10.1017/S0021849905050038
  • You have accessRestricted access
    A Demographic and Psychographic Profile of Heavy Internet Users and Users by Type of Internet Usage
    Henry Assael
    Journal of Advertising Research Mar 2005, 45 (1) 93-123; DOI: 10.1017/S0021849905050014
  • You have accessRestricted access
    Perceptions of Handbills as a Promotional Medium: An Exploratory Study
    Gerard Prendergast, Yuen Sze Man
    Journal of Advertising Research Mar 2005, 45 (1) 124-131; DOI: 10.1017/S0021849905050026
  • You have accessRestricted access
    Information Source Usage and Purchase Satisfaction: Implications for Product-Focused Print Media
    Laura L. Pingol, Anthony D. Mlyazakl
    Journal of Advertising Research Mar 2005, 45 (1) 132-139; DOI: 10.1017/S0021849905050099
  • You have accessRestricted access
    Can English Language Media Connect with Ethnic Audiences? Ethnic Minorities' Media Use and Representation Perceptions
    Carrie La Ferle, Wei-Na Lee
    Journal of Advertising Research Mar 2005, 45 (1) 140-153; DOI: 10.1017/S002184990505004X
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