Index by author
01 March 2005; volume 45, issue 1
A
Assael, Henry
- You have accessA Demographic and Psychographic Profile of Heavy Internet Users and Users by Type of Internet UsageHenry AssaelJournal of Advertising Research Mar 2005, 45 (1) 93-123; DOI: 10.1017/S0021849905050014
B
Belch, Michael
- You have accessA Managerial Investigation into the Product Placement IndustryCristel Antonia Russell, Michael BelchJournal of Advertising Research Mar 2005, 45 (1) 73-92; DOI: 10.1017/S0021849905050038
C
Carlin, Ira
- You have accessA Vision of Media Planning in 2010Ira CarlinJournal of Advertising Research Mar 2005, 45 (1) 2-4; DOI: 10.1017/S0021849905050075
Chattopadhyay, Amitava
- You have accessManaging Brand Experience: The Market Contact Audit™Amitava Chattopadhyay, Jean-Louis LaborieJournal of Advertising Research Mar 2005, 45 (1) 9-16; DOI: 10.1017/S0021849905050129
D
Davies, Gary
- You have accessAvoiding Television Advertising: Some Explanations from Time Allocation TheoryJosé I. Rojas-Méndez, Gary DaviesJournal of Advertising Research Mar 2005, 45 (1) 34-48; DOI: 10.1017/S0021849905050154
Dempsey, Wiliam A.
- You have accessComparing the Current Effects and Carryover of National-, Regional-, and Local-Sponsor AdvertisingJ. Duncan Herrington, Wiliam A. DempseyJournal of Advertising Research Mar 2005, 45 (1) 60-72; DOI: 10.1017/S0021849905050063
G
Green, Andrew
- You have accessTelevision Optimizers: Did They Change the Way We Do Business?Andrew GreenJournal of Advertising Research Mar 2005, 45 (1) 27-33; DOI: 10.1017/S0021849905050051
H
Herrington, J. Duncan
- You have accessComparing the Current Effects and Carryover of National-, Regional-, and Local-Sponsor AdvertisingJ. Duncan Herrington, Wiliam A. DempseyJournal of Advertising Research Mar 2005, 45 (1) 60-72; DOI: 10.1017/S0021849905050063
L
Laborie, Jean-Louis
- You have accessManaging Brand Experience: The Market Contact Audit™Amitava Chattopadhyay, Jean-Louis LaborieJournal of Advertising Research Mar 2005, 45 (1) 9-16; DOI: 10.1017/S0021849905050129
La Ferle, Carrie
- You have accessCan English Language Media Connect with Ethnic Audiences? Ethnic Minorities' Media Use and Representation PerceptionsCarrie La Ferle, Wei-Na LeeJournal of Advertising Research Mar 2005, 45 (1) 140-153; DOI: 10.1017/S002184990505004X
Lee, Wei-Na
- You have accessCan English Language Media Connect with Ethnic Audiences? Ethnic Minorities' Media Use and Representation PerceptionsCarrie La Ferle, Wei-Na LeeJournal of Advertising Research Mar 2005, 45 (1) 140-153; DOI: 10.1017/S002184990505004X
M
Man, Yuen Sze
- You have accessPerceptions of Handbills as a Promotional Medium: An Exploratory StudyGerard Prendergast, Yuen Sze ManJournal of Advertising Research Mar 2005, 45 (1) 124-131; DOI: 10.1017/S0021849905050026
Mlyazakl, Anthony D.
- You have accessInformation Source Usage and Purchase Satisfaction: Implications for Product-Focused Print MediaLaura L. Pingol, Anthony D. MlyazaklJournal of Advertising Research Mar 2005, 45 (1) 132-139; DOI: 10.1017/S0021849905050099
Moorman, Marjolein
- You have accessThe Effects of Program Responses on the Processing of Commercials Placed at Various Positions in the Program and the BlockMarjolein Moorman, Peter C. Neijens, Edith G. SmitJournal of Advertising Research Mar 2005, 45 (1) 49-59; DOI: 10.1017/S0021849905050105
N
Neijens, Peter C.
- You have accessThe Effects of Program Responses on the Processing of Commercials Placed at Various Positions in the Program and the BlockMarjolein Moorman, Peter C. Neijens, Edith G. SmitJournal of Advertising Research Mar 2005, 45 (1) 49-59; DOI: 10.1017/S0021849905050105
P
Pettit, Raymond
- You have accessA Critical Review of “Managing Brand Experience: The Market Contact”™Raymond PettitJournal of Advertising Research Mar 2005, 45 (1) 17-18; DOI: 10.1017/S0021849905050130
Pilotta, Joseph J.
- You have accessSimultaneous Media Experience and SynesthesiaJoseph J. Pilotta, Don SchultzJournal of Advertising Research Mar 2005, 45 (1) 19-26; DOI: 10.1017/S0021849905050087
Pingol, Laura L.
- You have accessInformation Source Usage and Purchase Satisfaction: Implications for Product-Focused Print MediaLaura L. Pingol, Anthony D. MlyazaklJournal of Advertising Research Mar 2005, 45 (1) 132-139; DOI: 10.1017/S0021849905050099
Plummer, Joseph T.
- You have accessEditorial: Why Look into Media Planning?Joseph T. PlummerJournal of Advertising Research Mar 2005, 45 (1) 1; DOI: 10.1017/S0021849905050166
Prendergast, Gerard
- You have accessPerceptions of Handbills as a Promotional Medium: An Exploratory StudyGerard Prendergast, Yuen Sze ManJournal of Advertising Research Mar 2005, 45 (1) 124-131; DOI: 10.1017/S0021849905050026
R
Rojas-Méndez, José I.
- You have accessAvoiding Television Advertising: Some Explanations from Time Allocation TheoryJosé I. Rojas-Méndez, Gary DaviesJournal of Advertising Research Mar 2005, 45 (1) 34-48; DOI: 10.1017/S0021849905050154
Russell, Cristel Antonia
- You have accessA Managerial Investigation into the Product Placement IndustryCristel Antonia Russell, Michael BelchJournal of Advertising Research Mar 2005, 45 (1) 73-92; DOI: 10.1017/S0021849905050038
S
Schultz, Don
- You have accessSimultaneous Media Experience and SynesthesiaJoseph J. Pilotta, Don SchultzJournal of Advertising Research Mar 2005, 45 (1) 19-26; DOI: 10.1017/S0021849905050087
Smit, Edith G.
- You have accessThe Effects of Program Responses on the Processing of Commercials Placed at Various Positions in the Program and the BlockMarjolein Moorman, Peter C. Neijens, Edith G. SmitJournal of Advertising Research Mar 2005, 45 (1) 49-59; DOI: 10.1017/S0021849905050105
T
Tauder, Arthur R.
- You have accessGetting Ready for the Next Generation of Marketing CommunicationsArthur R. TauderJournal of Advertising Research Mar 2005, 45 (1) 5-8; DOI: 10.1017/S0021849905050117