Index by author

01 March 2005; volume 45, issue 1

  1. Assael, Henry

    1. A Demographic and Psychographic Profile of Heavy Internet Users and Users by Type of Internet Usage
      Henry Assael
      Journal of Advertising Research Mar 2005, 45 (1) 93-123; DOI: 10.1017/S0021849905050014

  2. Belch, Michael

    1. A Managerial Investigation into the Product Placement Industry
      Cristel Antonia Russell, Michael Belch
      Journal of Advertising Research Mar 2005, 45 (1) 73-92; DOI: 10.1017/S0021849905050038

  3. Carlin, Ira

    1. A Vision of Media Planning in 2010
      Ira Carlin
      Journal of Advertising Research Mar 2005, 45 (1) 2-4; DOI: 10.1017/S0021849905050075

  4. Chattopadhyay, Amitava

    1. Managing Brand Experience: The Market Contact Audit™
      Amitava Chattopadhyay, Jean-Louis Laborie
      Journal of Advertising Research Mar 2005, 45 (1) 9-16; DOI: 10.1017/S0021849905050129

  5. Davies, Gary

    1. Avoiding Television Advertising: Some Explanations from Time Allocation Theory
      José I. Rojas-Méndez, Gary Davies
      Journal of Advertising Research Mar 2005, 45 (1) 34-48; DOI: 10.1017/S0021849905050154

  6. Dempsey, Wiliam A.

    1. Comparing the Current Effects and Carryover of National-, Regional-, and Local-Sponsor Advertising
      J. Duncan Herrington, Wiliam A. Dempsey
      Journal of Advertising Research Mar 2005, 45 (1) 60-72; DOI: 10.1017/S0021849905050063

  7. Green, Andrew

    1. Television Optimizers: Did They Change the Way We Do Business?
      Andrew Green
      Journal of Advertising Research Mar 2005, 45 (1) 27-33; DOI: 10.1017/S0021849905050051

  8. Herrington, J. Duncan

    1. Comparing the Current Effects and Carryover of National-, Regional-, and Local-Sponsor Advertising
      J. Duncan Herrington, Wiliam A. Dempsey
      Journal of Advertising Research Mar 2005, 45 (1) 60-72; DOI: 10.1017/S0021849905050063

  9. Laborie, Jean-Louis

    1. Managing Brand Experience: The Market Contact Audit™
      Amitava Chattopadhyay, Jean-Louis Laborie
      Journal of Advertising Research Mar 2005, 45 (1) 9-16; DOI: 10.1017/S0021849905050129

  10. La Ferle, Carrie

    1. Can English Language Media Connect with Ethnic Audiences? Ethnic Minorities' Media Use and Representation Perceptions
      Carrie La Ferle, Wei-Na Lee
      Journal of Advertising Research Mar 2005, 45 (1) 140-153; DOI: 10.1017/S002184990505004X
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