Journal of Advertising Research: 45 (2)

01 June 2005; volume 45, issue 2

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“Brand Growth”: Two Faces But One Soul
Bob Woodard

Journal of Advertising Research Jun 2005, 45 (2) 159-161; DOI: 10.1017/S0021849905050178
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Advertising's Role in Capitalist Markets: What Do We Know and Where Do We Go from Here?
Gerard J. Tellis

Journal of Advertising Research Jun 2005, 45 (2) 162-170; DOI: 10.1017/S002184990505018X
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In Search of True Brand Equity Metrics: All Market Share Ain't Created Equal
Thomas J. Reynolds, Carol B. Phillips

Journal of Advertising Research Jun 2005, 45 (2) 171-186; DOI: 10.1017/S0021849905050191
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Brand Key Performance Indicators as a Force for Brand Equity Management
Joel Rubinson, Markus Pfeiffer

Journal of Advertising Research Jun 2005, 45 (2) 187-197; DOI: 10.1017/S0021849905050208
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Marketers Challenged to Respond to Changing Nature of Brand Building
Scott Davis

Journal of Advertising Research Jun 2005, 45 (2) 198-200; DOI: 10.1017/S002184990505021X
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Radical Brand Evolution: A Case-Based Framework
Bill Merrilees

Journal of Advertising Research Jun 2005, 45 (2) 201-210; DOI: 10.1017/S0021849905050221
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The Double Jeopardy Phenomenon and the Mediating Effect of Brand Penetration between Advertising and Brand Loyalty
Zhilin Yang, Zili Bi, Nan Zhou

Journal of Advertising Research Jun 2005, 45 (2) 211-221; DOI: 10.1017/S0021849905050233
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The Role of Brand Parity in Developing Loyal Customers
Rajesh Iyer, James A. Muncy

Journal of Advertising Research Jun 2005, 45 (2) 222-228; DOI: 10.1017/S0021849905050245
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How Behavioral Primacy Interacts with Short-Term Marketing Tactics to Influence Subsequent Long-Term Brand Choice
Arch G. Woodside, Mark D. Uncles

Journal of Advertising Research Jun 2005, 45 (2) 229-240; DOI: 10.1017/S0021849905050257
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A Look at the Long-run Effectiveness of Multimedia Advertising and Its Implications for Budget Allocation Decisions
Demetrios Vakratsas, Zhenfeng Ma

Journal of Advertising Research Jun 2005, 45 (2) 241-254; DOI: 10.1017/S0021849905050269
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Ten Years of Learning on How Online Advertising Builds Brands
Nigel Hollis

Journal of Advertising Research Jun 2005, 45 (2) 255-268; DOI: 10.1017/S0021849905050270
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Measuring Affective Advertising: Implications of Low Attention Processing on Recall
Robert Heath, Agnes Nairn

Journal of Advertising Research Jun 2005, 45 (2) 269-281; DOI: 10.1017/S0021849905050282
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Book Review: How Brands Become Icons: The Principles of Cultural Branding
Tony Adams

Journal of Advertising Research Jun 2005, 45 (2) 282-283; DOI: 10.1017/S0021849905000292

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