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Table of Contents

01 June 2005; volume 45, issue 2

  • You have accessRestricted access
    “Brand Growth”: Two Faces But One Soul
    Bob Woodard
    Journal of Advertising Research Jun 2005, 45 (2) 159-161; DOI: 10.1017/S0021849905050178
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    Advertising's Role in Capitalist Markets: What Do We Know and Where Do We Go from Here?
    Gerard J. Tellis
    Journal of Advertising Research Jun 2005, 45 (2) 162-170; DOI: 10.1017/S002184990505018X
  • You have accessRestricted access
    In Search of True Brand Equity Metrics: All Market Share Ain't Created Equal
    Thomas J. Reynolds, Carol B. Phillips
    Journal of Advertising Research Jun 2005, 45 (2) 171-186; DOI: 10.1017/S0021849905050191
  • You have accessRestricted access
    Brand Key Performance Indicators as a Force for Brand Equity Management
    Joel Rubinson, Markus Pfeiffer
    Journal of Advertising Research Jun 2005, 45 (2) 187-197; DOI: 10.1017/S0021849905050208
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    Marketers Challenged to Respond to Changing Nature of Brand Building
    Scott Davis
    Journal of Advertising Research Jun 2005, 45 (2) 198-200; DOI: 10.1017/S002184990505021X
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    Radical Brand Evolution: A Case-Based Framework
    Bill Merrilees
    Journal of Advertising Research Jun 2005, 45 (2) 201-210; DOI: 10.1017/S0021849905050221
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    The Double Jeopardy Phenomenon and the Mediating Effect of Brand Penetration between Advertising and Brand Loyalty
    Zhilin Yang, Zili Bi, Nan Zhou
    Journal of Advertising Research Jun 2005, 45 (2) 211-221; DOI: 10.1017/S0021849905050233
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    The Role of Brand Parity in Developing Loyal Customers
    Rajesh Iyer, James A. Muncy
    Journal of Advertising Research Jun 2005, 45 (2) 222-228; DOI: 10.1017/S0021849905050245
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    How Behavioral Primacy Interacts with Short-Term Marketing Tactics to Influence Subsequent Long-Term Brand Choice
    Arch G. Woodside, Mark D. Uncles
    Journal of Advertising Research Jun 2005, 45 (2) 229-240; DOI: 10.1017/S0021849905050257
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    A Look at the Long-run Effectiveness of Multimedia Advertising and Its Implications for Budget Allocation Decisions
    Demetrios Vakratsas, Zhenfeng Ma
    Journal of Advertising Research Jun 2005, 45 (2) 241-254; DOI: 10.1017/S0021849905050269
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    Ten Years of Learning on How Online Advertising Builds Brands
    Nigel Hollis
    Journal of Advertising Research Jun 2005, 45 (2) 255-268; DOI: 10.1017/S0021849905050270
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    Measuring Affective Advertising: Implications of Low Attention Processing on Recall
    Robert Heath, Agnes Nairn
    Journal of Advertising Research Jun 2005, 45 (2) 269-281; DOI: 10.1017/S0021849905050282
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    Book Review: How Brands Become Icons: The Principles of Cultural Branding
    Tony Adams
    Journal of Advertising Research Jun 2005, 45 (2) 282-283; DOI: 10.1017/S0021849905000292
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