Journal of Advertising Research: 44 (4)

01 December 2004; volume 44, issue 4

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Internet and Magazine Advertising: Integrated Partnerships or Not?
Ali M. Kanso, Richard Alan Nelson

Journal of Advertising Research Dec 2004, 44 (4) 317-326; DOI: 10.1017/S002184990404036X
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Decay Effects in Online Advertising: Quantifying the Impact of Time Since Last Exposure on Branding Effectiveness
William J. Havlena, Jeffrey Graham

Journal of Advertising Research Dec 2004, 44 (4) 327-332; DOI: 10.1017/S0021849904040401
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Viral Marketing or Electronic Word-of-Mouth Advertising: Examining Consumer Responses and Motivations to Pass Along Email
Joseph E. Phelps, Regina Lewis, Lynne Mobilio, David Perry, Niranjan Raman

Journal of Advertising Research Dec 2004, 44 (4) 333-348; DOI: 10.1017/S0021849904040371
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Will Internet Users Pay for Online Content?
Wenyu Dou

Journal of Advertising Research Dec 2004, 44 (4) 349-359; DOI: 10.1017/S0021849904040358
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Impact of Gender Differences on the Evaluation of Promotional Emails
Marissa V. Phillip, Rajneesh Suri

Journal of Advertising Research Dec 2004, 44 (4) 360-368; DOI: 10.1017/S0021849904040383
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The Relationship between Interactive Functions and Website Ranking
Alan C. B. Tse, Chi-Fai Chan

Journal of Advertising Research Dec 2004, 44 (4) 369-374; DOI: 10.1017/S0021849904040395
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The Waste in Advertising Is the Part That Works
Tim Ambler, E. Ann Hollier

Journal of Advertising Research Dec 2004, 44 (4) 375-389; DOI: 10.1017/S0021849904040413

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