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Table of Contents

01 December 2004; volume 44, issue 4

  • You have accessRestricted access
    Internet and Magazine Advertising: Integrated Partnerships or Not?
    Ali M. Kanso, Richard Alan Nelson
    Journal of Advertising Research Dec 2004, 44 (4) 317-326; DOI: 10.1017/S002184990404036X
  • You have accessRestricted access
    Decay Effects in Online Advertising: Quantifying the Impact of Time Since Last Exposure on Branding Effectiveness
    William J. Havlena, Jeffrey Graham
    Journal of Advertising Research Dec 2004, 44 (4) 327-332; DOI: 10.1017/S0021849904040401
  • You have accessRestricted access
    Viral Marketing or Electronic Word-of-Mouth Advertising: Examining Consumer Responses and Motivations to Pass Along Email
    Joseph E. Phelps, Regina Lewis, Lynne Mobilio, David Perry, Niranjan Raman
    Journal of Advertising Research Dec 2004, 44 (4) 333-348; DOI: 10.1017/S0021849904040371
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    Will Internet Users Pay for Online Content?
    Wenyu Dou
    Journal of Advertising Research Dec 2004, 44 (4) 349-359; DOI: 10.1017/S0021849904040358
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    Impact of Gender Differences on the Evaluation of Promotional Emails
    Marissa V. Phillip, Rajneesh Suri
    Journal of Advertising Research Dec 2004, 44 (4) 360-368; DOI: 10.1017/S0021849904040383
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    The Relationship between Interactive Functions and Website Ranking
    Alan C. B. Tse, Chi-Fai Chan
    Journal of Advertising Research Dec 2004, 44 (4) 369-374; DOI: 10.1017/S0021849904040395
  • You have accessRestricted access
    The Waste in Advertising Is the Part That Works
    Tim Ambler, E. Ann Hollier
    Journal of Advertising Research Dec 2004, 44 (4) 375-389; DOI: 10.1017/S0021849904040413
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