Does Childhood Exposure to a Brand Improve Brand Name Recognition?

Comparing Age-of-Acquisition Effects with Ongoing Brand Exposure and Experience

Peilin Phua, Bill Page, Giang Trinh, Nicole Hartnett, Rachel Kennedy
DOI: 10.2501/JAR-2023-025 Published 14 November 2023

Article Information

DOI 
https://doi.org/10.2501/JAR-2023-025
Published By 
Journal of Advertising Research
Print ISSN 
0021-8499
History 
  • Received February 6, 2023
  • Received (in revised form) July 17, 2023
  • Accepted July 19, 2023
  • Published online November 14, 2023.

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Copyright & Usage 
Copyright © 2023 ARF. All rights reserved.

Author Information

  1. Peilin Phua
  1. University of South Australia, Ehrenberg-Bass Institute for Marketing Science, UniSA Business peilin.phua{at}unisa.edu.au
  1. Bill Page
  1. University of South Australia, bill.page{at}marketingscience.info
  1. Giang Trinh
  1. University of South Australia, giang.trinh{at}unisa.edu.au
  1. Nicole Hartnett and
  2. Rachel Kennedy
  1. University of South Australia, nicole.hartnett{at}marketingscience.info
  2. University of South Australia, rachel.kennedy{at}marketingscience.info
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Does Childhood Exposure to a Brand Improve Brand Name Recognition?
Peilin Phua, Bill Page, Giang Trinh, Nicole Hartnett, Rachel Kennedy
Journal of Advertising Research Nov 2023, 2023-025; DOI: 10.2501/JAR-2023-025
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Keywords

Recognition
response time
brand usage
children
older adults

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