Index by author

Special Issue Introduction

01 September 2024; volume 64, issue 3

  1. Alrabiah, Sara

    1. What Drives Advertisers Toward or Away From Immersive Virtual Spaces?
      Ben Marder, Amy Yau, Jennifer Yule, Elena Osadchaya, Rob Angell, Will Zhiyuan Zhang, Sebastian Oliver, Laura Lavertu, Nikolaos Stylos, Qi Kang, Liyu Gao, Sara AlRabiah, Anouk de Regt, Yiwei Zhang, Jiayuan Li
      Journal of Advertising Research Sep 2024, 64 (3) 255-283; DOI: 10.2501/JAR-2024-020

  2. Angell, Rob

    1. What Drives Advertisers Toward or Away From Immersive Virtual Spaces?
      Ben Marder, Amy Yau, Jennifer Yule, Elena Osadchaya, Rob Angell, Will Zhiyuan Zhang, Sebastian Oliver, Laura Lavertu, Nikolaos Stylos, Qi Kang, Liyu Gao, Sara AlRabiah, Anouk de Regt, Yiwei Zhang, Jiayuan Li
      Journal of Advertising Research Sep 2024, 64 (3) 255-283; DOI: 10.2501/JAR-2024-020

  3. Buhalis, Dimitrios

    1. Immersive Advertising through Co-Creation: Lessons from the Visitor Economy
      Xi Y. Leung, Dimitrios Buhalis, Giampaolo Viglia
      Journal of Advertising Research Sep 2024, 64 (3) 319-334; DOI: 10.2501/JAR-2024-019

  4. Campbell, Colin

    1. Generative AI: Navigating Between Consumer Utopia and Dystopia
      Colin Campbell
      Journal of Advertising Research Sep 2024, 64 (3) 246-248; DOI: 10.2501/JAR-2024-022

  5. Cohen, Justin

    1. Immersive Advertising—A Review and Research Agenda
      Sean Sands, Carla Ferraro, Vlad Demsar, Justin Cohen, Andrés Gvirtz
      Journal of Advertising Research Sep 2024, 64 (3) 284-300; DOI: 10.2501/JAR-2024-018

  6. Cowan, Kirsten

    1. Insights for Advertisers on Immersive Technologies
      Kirsten Cowan, Kirk Plangger, Ana Javornik
      Journal of Advertising Research Sep 2024, 64 (3) 249-254; DOI: 10.2501/JAR-2024-023

  7. Demsar, Vlad

    1. Immersive Advertising—A Review and Research Agenda
      Sean Sands, Carla Ferraro, Vlad Demsar, Justin Cohen, Andrés Gvirtz
      Journal of Advertising Research Sep 2024, 64 (3) 284-300; DOI: 10.2501/JAR-2024-018

  8. De Regt, Anouk

    1. What Drives Advertisers Toward or Away From Immersive Virtual Spaces?
      Ben Marder, Amy Yau, Jennifer Yule, Elena Osadchaya, Rob Angell, Will Zhiyuan Zhang, Sebastian Oliver, Laura Lavertu, Nikolaos Stylos, Qi Kang, Liyu Gao, Sara AlRabiah, Anouk de Regt, Yiwei Zhang, Jiayuan Li
      Journal of Advertising Research Sep 2024, 64 (3) 255-283; DOI: 10.2501/JAR-2024-020

  9. Dipalma, Jason

    1. How the Presence of Employee Avatars Affects Metaverse Shopping Behavior
      Darius-Aurel Frank, Jason DiPalma, Sascha Steinmann, Tobias Otterbring
      Journal of Advertising Research Sep 2024, 64 (3) 335-352; DOI: 10.2501/JAR-2024-017

  10. Eastin, Matthew S.

    1. Are Virtual Influencers More Effective In Real-World Advertisement Settings?
      Jeongmin Ham, Sitan Li, Pratik Shah, Matthew S. Eastin
      Journal of Advertising Research Sep 2024, 64 (3) 353-371; DOI: 10.2501/JAR-2024-015
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