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- Received April 11, 2021
- Received (in revised form) January 8, 2022
- Accepted July 7, 2022
- Published online September 15, 2022.
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Vol 64 Issue 3
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- Article
- Abstract
- MANAGEMENT SLANT
- INTRODUCTION
- THEORY DEVELOPMENT
- HYPOTHESES
- ALTERNATIVE FACTORS
- STUDY 1: FIELD DATA ANALYSIS
- STUDY 2: A CONTROLLED EXPERIMENT
- STUDY 3: EXPLORING ALTERNATIVE EXPLANATIONS
- STUDY 4: PORTION OF THE FUNDING GOAL ACHIEVED AS A MODERATOR
- STUDY 5: ADDING A CONTROL CONDITION
- GENERAL DISCUSSION
- FUTURE RESEARCH RECOMMENDATIONS
- PRACTICAL IMPLICATIONS
- ABOUT THE AUTHORS
- APPENDIX A Coding of Projects according to Category
- APPENDIX B Examples of High and Low Self-Help Ratings (as Rated by Two Independent Judges)
- APPENDIX C Complete Text of the Fundraising Appeal Used in Study 2
- REFERENCES
- Figures & Data
- Info