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What Drives Consumers To Engage with Influencers?

Segmenting Consumer Response to Influencers: Insights for Managing Social-Media Relationships

JUSTINE RAPP FARRELL, COLIN CAMPBELL, SEAN SANDS
DOI: 10.2501/JAR-2021-017 Published 1 December 2021
JUSTINE RAPP FARRELL
University of San Diego
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  • For correspondence: justinefarrell@sandiego.edu
COLIN CAMPBELL
University of San Diego
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  • For correspondence: mrcol@mac.com
SEAN SANDS
Swinburne University of Technology
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  • For correspondence: ssands@swin.edu.au
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Article Information

DOI 
https://doi.org/10.2501/JAR-2021-017

Published By 
Journal of Advertising Research
Print ISSN 
0021-8499
History 
  • Received August 20, 2020
  • Received (in revised form) February 16, 2021
  • Accepted April 8, 2021
  • Published online December 1, 2021.

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  • You are currently viewing a Previous version of this article (December 1, 2021 - 08:38).
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Copyright & Usage 
Copyright © 2021 ARF. All rights reserved.

Author Information

  1. JUSTINE RAPP FARRELL⇑,
  2. COLIN CAMPBELL⇑ and
  3. SEAN SANDS⇑
  1. University of San Diego
  2. University of San Diego
  3. Swinburne University of Technology
  1. justinefarrell{at}sandiego.edu
  2. mrcol{at}mac.com
  3. ssands{at}swin.edu.au
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Vol 63 Issue 3

Journal of Advertising Research: 63 (3)
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What Drives Consumers To Engage with Influencers?
JUSTINE RAPP FARRELL, COLIN CAMPBELL, SEAN SANDS
Journal of Advertising Research Dec 2021, 2021-017; DOI: 10.2501/JAR-2021-017

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What Drives Consumers To Engage with Influencers?
JUSTINE RAPP FARRELL, COLIN CAMPBELL, SEAN SANDS
Journal of Advertising Research Dec 2021, 2021-017; DOI: 10.2501/JAR-2021-017
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