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What Drives Consumers To Engage with Influencers?

Segmenting Consumer Response to Influencers: Insights for Managing Social-Media Relationships

Justine Rapp Farrell, Colin Campbell, Sean Sands
DOI: 10.2501/JAR-2021-017 Published 1 March 2022
Justine Rapp Farrell
University of San Diego,
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  • For correspondence: justinefarrell@sandiego.edu
Colin Campbell
University of San Diego,
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  • For correspondence: colincampbell@sandiego.edu
Sean Sands
Swinburne University of Technology,
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  • For correspondence: ssands@swin.edu.au
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Vol 62 Issue 1

Journal of Advertising Research: 62 (1)
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What Drives Consumers To Engage with Influencers?
Justine Rapp Farrell, Colin Campbell, Sean Sands
Journal of Advertising Research Mar 2022, 62 (1) 35-48; DOI: 10.2501/JAR-2021-017

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What Drives Consumers To Engage with Influencers?
Justine Rapp Farrell, Colin Campbell, Sean Sands
Journal of Advertising Research Mar 2022, 62 (1) 35-48; DOI: 10.2501/JAR-2021-017
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Topics

  • Social media and influencers
  • Tweet Widget
  • Facebook Like
  • Google Plus One

More in this TOC Section

  • Do Customer Ratings Influence Consumers Who Have Already Experienced a Product?
  • An Investigation Into Slogan Design On Creating Slogan–Brand Alignment
  • Actors Who Play Outlaws Can Be Good for Endorsing Products
Show more Articles

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