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Advertising and Promotional Effects On Consumer Service Firm Sales

Media Ad Spend and Quality Matter For Driving Restaurant Sales

Harlan E. Spotts, Marc G. Weinberger, Michelle F. Weinberger
DOI: 10.2501/JAR-2019-017 Published 1 March 2020
Harlan E. Spotts
Western New England University,
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  • For correspondence: hspotts@wne.edu
Marc G. Weinberger
University of Massachusetts Amherst; University of Georgia,
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  • For correspondence: marcw@isenberg.umass.edu
Michelle F. Weinberger
Northwestern University,
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  • For correspondence: m-weinberger@northwestern.edu
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Article Information

vol. 60 no. 1 104-116
DOI 
https://doi.org/10.2501/JAR-2019-017

Published By 
Journal of Advertising Research
Print ISSN 
0021-8499
History 
  • Received December 8, 2017
  • Received (in revised form) July 17, 2018
  • Accepted August 1, 2018
  • Published online March 6, 2020.

Article Versions

  • Previous version (May 29, 2019 - 01:42).
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Copyright & Usage 
Copyright© 2020 ARF. All rights reserved.

Author Information

  1. Harlan E. Spotts
  1. Western New England University, hspotts{at}wne.edu
  1. Marc G. Weinberger
  1. University of Massachusetts Amherst; University of Georgia, marcw{at}isenberg.umass.edu
  1. Michelle F. Weinberger
  1. Northwestern University, m-weinberger{at}northwestern.edu
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Vol 60 Issue 1

Journal of Advertising Research: 60 (1)
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Advertising and Promotional Effects On Consumer Service Firm Sales
Harlan E. Spotts, Marc G. Weinberger, Michelle F. Weinberger
Journal of Advertising Research Mar 2020, 60 (1) 104-116; DOI: 10.2501/JAR-2019-017

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Advertising and Promotional Effects On Consumer Service Firm Sales
Harlan E. Spotts, Marc G. Weinberger, Michelle F. Weinberger
Journal of Advertising Research Mar 2020, 60 (1) 104-116; DOI: 10.2501/JAR-2019-017
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