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Consumers' Responses to Facebook Advertising across PCs and Mobile Phones

A Model for Assessing the Drivers Of Approach and Avoidance of Facebook Ads

Caroline Lancelot Miltgen, Anne-Sophie Cases, Cristel Antonia Russell
DOI: 10.2501/JAR-2019-029 Published 1 December 2019
Caroline Lancelot Miltgen
Audencia Business School,
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  • For correspondence: clancelot@audencia.com
Anne-Sophie Cases
University of Montpellier,
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  • For correspondence: anne-sophie.cases@umontpellier.fr
Cristel Antonia Russell
Pepperdine University,
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  • For correspondence: cristelrussell@fulbrightmail.org
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Article Information

vol. 59 no. 4 414-432
DOI 
https://doi.org/10.2501/JAR-2019-029

Published By 
Journal of Advertising Research
Print ISSN 
0021-8499
History 
  • Received April 29, 2017
  • Received (in revised form) November 23, 2018
  • Accepted December 19, 2018
  • Published online December 9, 2019.

Article Versions

  • Previous version (August 29, 2019 - 01:49).
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Copyright & Usage 
Copyright© 2019 ARF. All rights reserved.

Author Information

  1. Caroline Lancelot Miltgen
  1. Audencia Business School, clancelot{at}audencia.com
  1. Anne-Sophie Cases
  1. University of Montpellier, anne-sophie.cases{at}umontpellier.fr
  1. Cristel Antonia Russell
  1. Pepperdine University, cristelrussell{at}fulbrightmail.org
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Vol 59 Issue 4

Journal of Advertising Research: 59 (4)
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Consumers' Responses to Facebook Advertising across PCs and Mobile Phones
Caroline Lancelot Miltgen, Anne-Sophie Cases, Cristel Antonia Russell
Journal of Advertising Research Dec 2019, 59 (4) 414-432; DOI: 10.2501/JAR-2019-029

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Consumers' Responses to Facebook Advertising across PCs and Mobile Phones
Caroline Lancelot Miltgen, Anne-Sophie Cases, Cristel Antonia Russell
Journal of Advertising Research Dec 2019, 59 (4) 414-432; DOI: 10.2501/JAR-2019-029
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