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Can Media Neutrality Limit Creative Potential?

How Advertising's Use of Ideation Templates Fares across Media

Alexander Tevi, Scott Koslow, John Parker
DOI: 10.2501/JAR-2018-040 Published 1 September 2019
Alexander Tevi
Nottingham Trent University,
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  • For correspondence: alexander.tevi@ntu.ac.uk
Scott Koslow
Macquarie University,
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  • For correspondence: scott.koslow@mq.edu.au
John Parker
Macquarie University,
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  • For correspondence: john.parker@mq.edu.au
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Vol 59 Issue 3

Journal of Advertising Research: 59 (3)
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Can Media Neutrality Limit Creative Potential?
Alexander Tevi, Scott Koslow, John Parker
Journal of Advertising Research Sep 2019, 59 (3) 312-328; DOI: 10.2501/JAR-2018-040

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Can Media Neutrality Limit Creative Potential?
Alexander Tevi, Scott Koslow, John Parker
Journal of Advertising Research Sep 2019, 59 (3) 312-328; DOI: 10.2501/JAR-2018-040
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    • ABSTRACT
    • MANAGEMENT SLANT
    • INTRODUCTION
    • THEORETICAL BACKGROUND AND HYPOTHESIS DEVELOPMENT
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