Article Information
vol. 59 no. 2 171-184
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History
- Received May 1, 2018
- Received (in revised form) July 25, 2018
- Accepted August 17, 2018
- Published online June 3, 2019.
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Vol 59 Issue 2
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- Article
- ABSTRACT
- MANAGEMENT SLANT
- INTRODUCTION
- CONCEPTUAL BACKGROUND
- RESEARCH QUESTIONS
- STUDY 1: FOCUS GROUPS AND BRAINWRITING SESSIONS TO GENERATE CORE ARABIC LOCALIZATION THEMES
- STUDY 2: SURVEY TO IDENTIFY FAVORABLE WEB FEATURES
- STUDY 3: EXPERIMENTAL DESIGN TO VALIDATE FAVORABLE DIGITAL-MEDIA LOCALIZATION FEATURES
- GENERAL DISCUSSION AND MANAGERIAL IMPLICATIONS
- CONCLUSION AND FUTURE RESEARCH
- ABOUT THE AUTHORS
- Appendix 1 Sample of Focus-Group Questions
- Appendix 2 Sample Demographics for Study 2
- REFERENCES
- Figures & Data
- Info