Index by author
01 December 2018; volume 58, issue 4
Adil, Safaa
- You have accessFace Presence and Gaze Direction In Print AdvertisementsSafaa Adil, Sophie Lacoste-Badie, Olivier DroulersJournal of Advertising Research Dec 2018, 58 (4) 443-455; DOI: 10.2501/JAR-2018-004
Anesbury, Zachary
- You have accessMeasuring Audience Reach Of Outdoor AdvertisementsBill Page, Zachary Anesbury, Sophia Moshakis, Alicia GrasbyJournal of Advertising Research Dec 2018, 58 (4) 456-463; DOI: 10.2501/JAR-2017-057
Bagheri, Saeed R.
- You have accessCoalition Game Theory In Attribution ModelingSeyed Hanif Mahboobi, Mericcan Usta, Saeed R. BagheriJournal of Advertising Research Dec 2018, 58 (4) 414-422; DOI: 10.2501/JAR-2018-014
Dahlen, Micael
- You have accessThe Effects of Signaling Monetary and Creative Effort in AdsMicael Dahlen, Sara Rosengren, John KarsbergJournal of Advertising Research Dec 2018, 58 (4) 433-442; DOI: 10.2501/JAR-2018-013
Droulers, Olivier
- You have accessFace Presence and Gaze Direction In Print AdvertisementsSafaa Adil, Sophie Lacoste-Badie, Olivier DroulersJournal of Advertising Research Dec 2018, 58 (4) 443-455; DOI: 10.2501/JAR-2018-004
Ford, John B.
- You have accessWhat Do We Know About Digital Attribution?John B. FordJournal of Advertising Research Dec 2018, 58 (4) 383-384; DOI: 10.2501/JAR-2018-044
Fulgoni, Gian M.
- You have accessHow Limited Data Access Constrains Marketing-Mix Analytical EffortsGian M. FulgoniJournal of Advertising Research Dec 2018, 58 (4) 390-393; DOI: 10.2501/JAR-2018-046
Ganz, Benjamin
- You have accessHow Claim Specificity Can Improve Claim Credibility in Green AdvertisingBenjamin Ganz, Anthony GrimesJournal of Advertising Research Dec 2018, 58 (4) 476-486; DOI: 10.2501/JAR-2018-001
Grasby, Alicia
- You have accessMeasuring Audience Reach Of Outdoor AdvertisementsBill Page, Zachary Anesbury, Sophia Moshakis, Alicia GrasbyJournal of Advertising Research Dec 2018, 58 (4) 456-463; DOI: 10.2501/JAR-2017-057
Grimes, Anthony
- You have accessHow Claim Specificity Can Improve Claim Credibility in Green AdvertisingBenjamin Ganz, Anthony GrimesJournal of Advertising Research Dec 2018, 58 (4) 476-486; DOI: 10.2501/JAR-2018-001