Index by author
01 December 2016; volume 56, issue 4
Bronner, A. E. (Fred)
- You have accessConsumers' Cross-Channel Use in Online and Offline PurchasesHilde A. M. Voorveld, Edith G. Smit, Peter C. Neijens, A. E. (Fred) BronnerJournal of Advertising Research Dec 2016, 56 (4) 385-400; DOI: 10.2501/JAR-2016-044
Buttle, Francis
- You have accessDeciphering Word-of-Mouth Marketing Campaign ReachLars Groeger, Francis ButtleJournal of Advertising Research Dec 2016, 56 (4) 368-384; DOI: 10.2501/JAR-2016-043
Cantrell, Jennifer
- You have accessAgents of Social Change: A Model for Targeting And Engaging Generation Z across PlatformsDonna Vallone, Alexandria Smith, Tricia Kenney, Marisa Greenberg, Elizabeth Hair, Jennifer Cantrell, Jessica Rath, Robin KovalJournal of Advertising Research Dec 2016, 56 (4) 414-425; DOI: 10.2501/JAR-2016-046
Cockrill, Antje
- You have accessShocking People Into Action: Does It Still Work?Antje Cockrill, Isobel ParsonageJournal of Advertising Research Dec 2016, 56 (4) 401-413; DOI: 10.2501/JAR-2016-045
Dolnicar, Sara
- You have accessFraming Advertisements to Elicit Positive Emotions and Attract Foster CarersMelanie Randle, Leonie Miller, Joanna Stirling, Sara DolnicarJournal of Advertising Research Dec 2016, 56 (4) 456-469; DOI: 10.2501/JAR-2016-049
Edgar, Lisa
- You have accessWhy Older Adults Show Preference for Rational Over Emotional Advertising AppealsLynn Sudbury-Riley, Lisa EdgarJournal of Advertising Research Dec 2016, 56 (4) 441-455; DOI: 10.2501/JAR-2016-048
Fulgoni, Gian M.
- You have accessThe Future of Retail Is MobileGian M. Fulgoni, Andrew LipsmanJournal of Advertising Research Dec 2016, 56 (4) 346-351; DOI: 10.2501/JAR-2016-041
Garcia-garcia, Manuel
- You have accessAdvertising across Platforms: Conditions for Multimedia CampaignsJasper Snyder, Manuel Garcia-GarciaJournal of Advertising Research Dec 2016, 56 (4) 352-367; DOI: 10.2501/JAR-2016-042
Greenberg, Marisa
- You have accessAgents of Social Change: A Model for Targeting And Engaging Generation Z across PlatformsDonna Vallone, Alexandria Smith, Tricia Kenney, Marisa Greenberg, Elizabeth Hair, Jennifer Cantrell, Jessica Rath, Robin KovalJournal of Advertising Research Dec 2016, 56 (4) 414-425; DOI: 10.2501/JAR-2016-046
Groeger, Lars
- You have accessDeciphering Word-of-Mouth Marketing Campaign ReachLars Groeger, Francis ButtleJournal of Advertising Research Dec 2016, 56 (4) 368-384; DOI: 10.2501/JAR-2016-043