Index by author

01 September 2016; volume 56, issue 3

  1. Beal, Virginia

    1. Can Brand Users Really Remember Advertising More Than Nonusers?
      Kelly Vaughan, Virginia Beal, Jenni Romaniuk
      Journal of Advertising Research Sep 2016, 56 (3) 311-320; DOI: 10.2501/JAR-2016-037

  2. Bellman, Steven

    1. Limited-Interruption Advertising In Digital-Video Content
      Jean Brechman, Steven Bellman, Jennifer A. Robinson, Amy Rask, Duane Varan
      Journal of Advertising Research Sep 2016, 56 (3) 289-298; DOI: 10.2501/JAR-2016-001

  3. Bilby, Julie

    1. The Future of Advertising in China
      Julie Bilby, Mike Reid, Linda Brennan
      Journal of Advertising Research Sep 2016, 56 (3) 245-258; DOI: 10.2501/JAR-2016-018

  4. Brechman, Jean

    1. Limited-Interruption Advertising In Digital-Video Content
      Jean Brechman, Steven Bellman, Jennifer A. Robinson, Amy Rask, Duane Varan
      Journal of Advertising Research Sep 2016, 56 (3) 289-298; DOI: 10.2501/JAR-2016-001

  5. Brennan, Linda

    1. The Future of Advertising in China
      Julie Bilby, Mike Reid, Linda Brennan
      Journal of Advertising Research Sep 2016, 56 (3) 245-258; DOI: 10.2501/JAR-2016-018

  6. Casper, Jeff

    1. The Role of Location and Visual Saliency in Capturing Attention to Outdoor Advertising
      Rick T. Wilson, Jeff Casper
      Journal of Advertising Research Sep 2016, 56 (3) 259-273; DOI: 10.2501/JAR-2016-020

  7. Cunningham, Isabella

    1. Comparing Brand Placements And Advertisements on Brand Recall And Recognition
      Davit Davtyan, Kristin Stewart, Isabella Cunningham
      Journal of Advertising Research Sep 2016, 56 (3) 299-310; DOI: 10.2501/JAR-2016-036

  8. Davidsen, Carol

    1. The Power of Political Advertising: Lessons for Practitioners
      Gian M. Fulgoni, Andrew Lipsman, Carol Davidsen
      Journal of Advertising Research Sep 2016, 56 (3) 239-244; DOI: 10.2501/JAR-2016-034

  9. Davtyan, Davit

    1. Comparing Brand Placements And Advertisements on Brand Recall And Recognition
      Davit Davtyan, Kristin Stewart, Isabella Cunningham
      Journal of Advertising Research Sep 2016, 56 (3) 299-310; DOI: 10.2501/JAR-2016-036

  10. Fulgoni, Gian M.

    1. The Power of Political Advertising: Lessons for Practitioners
      Gian M. Fulgoni, Andrew Lipsman, Carol Davidsen
      Journal of Advertising Research Sep 2016, 56 (3) 239-244; DOI: 10.2501/JAR-2016-034
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