Index by author

01 December 2014; volume 54, issue 4

  1. Bates, Kenneth

    1. The Role of the Accent in Radio Advertisements to Ethnic Audiences
      Aarti S. Ivanič, Kenneth Bates, T. Somasundaram
      Journal of Advertising Research Dec 2014, 54 (4) 407-419; DOI: 10.2501/JAR-54-4-407-419

  2. Berger, Paul D.

    1. Concave or S-Shaped Sales Response to Advertising: Does It Really Matter?
      Paul D. Berger, Bruce D. Weinberg
      Journal of Advertising Research Dec 2014, 54 (4) 388-392; DOI: 10.2501/JAR-54-4-388-392

  3. Brigham, Nancy

    1. The Impact of Survey Routers On Sampling and Surveys
      Nancy Brigham, Michael Fallig, Chuck Miller
      Journal of Advertising Research Dec 2014, 54 (4) 381-387; DOI: 10.2501/JAR-54-4-381-388

  4. Carter, Robert E.

    1. Will I Hit My Year-End Numbers? A Brand-Performance Forecasting Model
      Robert E. Carter
      Journal of Advertising Research Dec 2014, 54 (4) 398-406; DOI: 10.2501/JAR-54-4-398-406

  5. Cobbs, Joe B.

    1. Predicting Return on Investment In Sport Sponsorship
      Jonathan A. Jensen, Joe B. Cobbs
      Journal of Advertising Research Dec 2014, 54 (4) 435-447; DOI: 10.2501/JAR-54-4-435-447

  6. Dickinson-delaporte, Sonia

    1. Agency-Generated Research of Consumer-Generated Content
      Sonia Dickinson-Delaporte, Gayle Kerr
      Journal of Advertising Research Dec 2014, 54 (4) 469-478; DOI: 10.2501/JAR-54-4-469-478

  7. Fallig, Michael

    1. The Impact of Survey Routers On Sampling and Surveys
      Nancy Brigham, Michael Fallig, Chuck Miller
      Journal of Advertising Research Dec 2014, 54 (4) 381-387; DOI: 10.2501/JAR-54-4-381-388

  8. Fulgoni, Gian M.

    1. “Omni-Channel” Retail Insights and The Consumer's Path-to-Purchase
      Gian M. Fulgoni
      Journal of Advertising Research Dec 2014, 54 (4) 377-380; DOI: 10.2501/JAR-54-4-377-380

  9. Ivanic, Aarti S.

    1. The Role of the Accent in Radio Advertisements to Ethnic Audiences
      Aarti S. Ivanič, Kenneth Bates, T. Somasundaram
      Journal of Advertising Research Dec 2014, 54 (4) 407-419; DOI: 10.2501/JAR-54-4-407-419

  10. Jedidi, Kamel

    1. How to Advertise and Build Brand Knowledge Globally
      Lia Zarantonello, Bernd H. Schmitt, Kamel Jedidi
      Journal of Advertising Research Dec 2014, 54 (4) 420-434; DOI: 10.2501/JAR-54-4-420-434
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