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Table of Contents

01 September 2014; volume 54, issue 3

Letter from the CEO

  • You have accessRestricted access
    Leading the Way To Drive Growth and Change
    Journal of Advertising Research Sep 2014, 54 (3) i; DOI: 10.2501/JAR-54-3-00i-00i

Editorial

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    What Do We Know About Multicultural Marketing?
    Geoffrey Precourt
    Journal of Advertising Research Sep 2014, 54 (3) 252-253; DOI: 10.2501/JAR-54-3-252-253

Numbers, Please

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    Is Your Digital Marketing Strategy In Sync with Latino-User Behavior?A Growing Demographic Forces Media Firms To Rethink Mobile-Marketing Strategies
    Gian Fulgoni, Adam Lella
    Journal of Advertising Research Sep 2014, 54 (3) 255-258; DOI: 10.2501/JAR-54-3-255-258

Speaker's Box

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    Are You Reaching The Black-American Consumer?How the Rise of U.S. Multiculturalism Ended Up Sending Mixed Marketing Messages
    Esther (E. T.) Franklin
    Journal of Advertising Research Sep 2014, 54 (3) 259-262; DOI: 10.2501/JAR-54-3-259-262

Research Quality

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    The Impact of Digital Fingerprinting and Identity Verification on Data QualityDuplication Detection Is Not a Perfect Science
    Melanie Courtright, Kartik Pashupati
    Journal of Advertising Research Sep 2014, 54 (3) 263-269; DOI: 10.2501/JAR-54-3-263-269
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    A 20-Year Tradition: Marketing Art Meets Marketing ScienceBest-in-Show Winners Of the ARF's 2014 David Ogilvy Awards
    Journal of Advertising Research Sep 2014, 54 (3) 270-285; DOI: 10.2501/JAR-54-3-270-285

Articles

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    A Model for Delivering Branding Value Through High-Impact Digital AdvertisingHow High-Impact Digital Media Created A Stronger Connection to Kellogg's Special K®
    Shawn D. Baron, Caryn Brouwer, Amaya Garbayo
    Journal of Advertising Research Sep 2014, 54 (3) 286-291; DOI: 10.2501/JAR-54-3-286-291
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    Why Do We Share? The Impact of Viral Videos Dramatized to SellHow Microfilm Advertising Works
    Tsai Chen, Hsiang-Ming Lee
    Journal of Advertising Research Sep 2014, 54 (3) 292-303; DOI: 10.2501/JAR-54-3-292-303
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    Why the Marketer's View Matters As Much as the MessageSpeaking Down to the Consumer Speaks Badly to a Brand's Image
    Micael Dahlén, Sara Rosengren, Edith Smit
    Journal of Advertising Research Sep 2014, 54 (3) 304-312; DOI: 10.2501/JAR-54-3-304-312
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    Measuring the Strength Of Color Brand-Name LinksThe Comparative Efficacy Of Measurement Approaches
    Jenni Romaniuk, Magda Nenycz-Thiel
    Journal of Advertising Research Sep 2014, 54 (3) 313-319; DOI: 10.2501/JAR-54-3-313-319

What We Know About Multicultural Marketing

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    “Enculturated” Pleasure: A Study in Multicultural EngagementHow Do Mexican and U.S. Consumers Respond To Humorous Advertising Differently?
    Valerie L. Wang, Kevin W. Cruthirds, Yong J. Wang, Jie Wei
    Journal of Advertising Research Sep 2014, 54 (3) 320-331; DOI: 10.2501/JAR-54-3-320-331
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    Do Korean-Americans View Drug Advertisements Differently Than Non-Hispanic White Americans?Perceptions of Direct-to-Consumer Media: How Useful Is the Information They Convey?
    Jisu Huh, Denise E. Delorme, Leonard N. Reid, Junga Kim
    Journal of Advertising Research Sep 2014, 54 (3) 332-345; DOI: 10.2501/JAR-54-3-332-345
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    The Power of Cultural Factors In Spanish-Language AdvertisingEthnic-Group Traits and Metrics May Predict Advertiser Investment across Media Platforms
    Amy Jo Coffey
    Journal of Advertising Research Sep 2014, 54 (3) 346-355; DOI: 10.2501/JAR-54-3-346-355
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    The Effect of Generational Status In Language-Tailored Political MessagesWhy Advertising Needs to Adjust To Appeal to Young-Adult Latino-Americans
    Sindy Chapa, Enrique P. Becerra
    Journal of Advertising Research Sep 2014, 54 (3) 356-366; DOI: 10.2501/JAR-54-3-356-366
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Journal of Advertising Research: 54 (3)
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