Journal of Advertising Research: 54 (3)

01 September 2014; volume 54, issue 3

Letter from the CEO

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Leading the Way To Drive Growth and Change
Journal of Advertising Research Sep 2014, 54 (3) i; DOI: 10.2501/JAR-54-3-00i-00i

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What Do We Know About Multicultural Marketing?
Geoffrey Precourt

Journal of Advertising Research Sep 2014, 54 (3) 252-253; DOI: 10.2501/JAR-54-3-252-253

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Are You Reaching The Black-American Consumer?How the Rise of U.S. Multiculturalism Ended Up Sending Mixed Marketing Messages
Esther (E. T.) Franklin

Journal of Advertising Research Sep 2014, 54 (3) 259-262; DOI: 10.2501/JAR-54-3-259-262

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The Impact of Digital Fingerprinting and Identity Verification on Data QualityDuplication Detection Is Not a Perfect Science
Melanie Courtright, Kartik Pashupati

Journal of Advertising Research Sep 2014, 54 (3) 263-269; DOI: 10.2501/JAR-54-3-263-269
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A 20-Year Tradition: Marketing Art Meets Marketing ScienceBest-in-Show Winners Of the ARF's 2014 David Ogilvy Awards
Journal of Advertising Research Sep 2014, 54 (3) 270-285; DOI: 10.2501/JAR-54-3-270-285

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A Model for Delivering Branding Value Through High-Impact Digital AdvertisingHow High-Impact Digital Media Created A Stronger Connection to Kellogg's Special K®
Shawn D. Baron, Caryn Brouwer, Amaya Garbayo

Journal of Advertising Research Sep 2014, 54 (3) 286-291; DOI: 10.2501/JAR-54-3-286-291
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Why Do We Share? The Impact of Viral Videos Dramatized to SellHow Microfilm Advertising Works
Tsai Chen, Hsiang-Ming Lee

Journal of Advertising Research Sep 2014, 54 (3) 292-303; DOI: 10.2501/JAR-54-3-292-303
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Why the Marketer's View Matters As Much as the MessageSpeaking Down to the Consumer Speaks Badly to a Brand's Image
Micael Dahlén, Sara Rosengren, Edith Smit

Journal of Advertising Research Sep 2014, 54 (3) 304-312; DOI: 10.2501/JAR-54-3-304-312
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Measuring the Strength Of Color Brand-Name LinksThe Comparative Efficacy Of Measurement Approaches
Jenni Romaniuk, Magda Nenycz-Thiel

Journal of Advertising Research Sep 2014, 54 (3) 313-319; DOI: 10.2501/JAR-54-3-313-319

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“Enculturated” Pleasure: A Study in Multicultural EngagementHow Do Mexican and U.S. Consumers Respond To Humorous Advertising Differently?
Valerie L. Wang, Kevin W. Cruthirds, Yong J. Wang, Jie Wei

Journal of Advertising Research Sep 2014, 54 (3) 320-331; DOI: 10.2501/JAR-54-3-320-331
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Do Korean-Americans View Drug Advertisements Differently Than Non-Hispanic White Americans?Perceptions of Direct-to-Consumer Media: How Useful Is the Information They Convey?
Jisu Huh, Denise E. Delorme, Leonard N. Reid, Junga Kim

Journal of Advertising Research Sep 2014, 54 (3) 332-345; DOI: 10.2501/JAR-54-3-332-345
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The Power of Cultural Factors In Spanish-Language AdvertisingEthnic-Group Traits and Metrics May Predict Advertiser Investment across Media Platforms
Amy Jo Coffey

Journal of Advertising Research Sep 2014, 54 (3) 346-355; DOI: 10.2501/JAR-54-3-346-355
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The Effect of Generational Status In Language-Tailored Political MessagesWhy Advertising Needs to Adjust To Appeal to Young-Adult Latino-Americans
Sindy Chapa, Enrique P. Becerra

Journal of Advertising Research Sep 2014, 54 (3) 356-366; DOI: 10.2501/JAR-54-3-356-366