Index by author

01 June 2014; volume 54, issue 2

  1. Cook, William A.

    1. Is Mobile a Reliable Platform For Survey Taking?
      William A. Cook
      Journal of Advertising Research Jun 2014, 54 (2) 141-148; DOI: 10.2501/JAR-54-2-141-148

  2. Edelman, Benjamin

    1. Pitfalls and Fraud In Online Advertising Metrics
      Benjamin Edelman
      Journal of Advertising Research Jun 2014, 54 (2) 127-132; DOI: 10.2501/JAR-54-2-127-132

  3. Ewing, Michael T.

    1. How Contagious Is Your Viral Marketing Campaign?
      Michael T. Ewing, David B. Stewart, Dineli R. Mather, Joshua D. Newton
      Journal of Advertising Research Jun 2014, 54 (2) 205-216; DOI: 10.2501/JAR-54-2-205-216

  4. Farris, Paul W.

    1. How Corporate Cultures Drive Advertising and Promotion Budgets
      Douglas West, John B. Ford, Paul W. Farris
      Journal of Advertising Research Jun 2014, 54 (2) 149-162; DOI: 10.2501/JAR-54-2-149-162

  5. Ford, John B.

    1. How Corporate Cultures Drive Advertising and Promotion Budgets
      Douglas West, John B. Ford, Paul W. Farris
      Journal of Advertising Research Jun 2014, 54 (2) 149-162; DOI: 10.2501/JAR-54-2-149-162

  6. Fulgoni, Gian

    1. Uses and Misuses of Online-Survey Panels in Digital Research
      Gian Fulgoni
      Journal of Advertising Research Jun 2014, 54 (2) 133-137; DOI: 10.2501/JAR-54-2-133-137

  7. Hang, Haiming

    1. Brand-Placement Effectiveness And Competitive Interference In Entertainment Media
      Haiming Hang
      Journal of Advertising Research Jun 2014, 54 (2) 192-199; DOI: 10.2501/JAR-54-2-192-199

  8. Henard, David H.

    1. All You Need is Love?
      David H. Henard, Christian L. Rossetti
      Journal of Advertising Research Jun 2014, 54 (2) 178-191; DOI: 10.2501/JAR-54-2-178-191

  9. Kim, Yeuseung

    1. What Makes People “Like” Comedic-Violence Advertisements?
      Yeuseung Kim, Hye Jin Yoon
      Journal of Advertising Research Jun 2014, 54 (2) 217-232; DOI: 10.2501/JAR-54-2-217-232

  10. Mather, Dineli R.

    1. How Contagious Is Your Viral Marketing Campaign?
      Michael T. Ewing, David B. Stewart, Dineli R. Mather, Joshua D. Newton
      Journal of Advertising Research Jun 2014, 54 (2) 205-216; DOI: 10.2501/JAR-54-2-205-216
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