Index by author

01 September 2013; volume 53, issue 3

  1. Beard, Fred K.

    1. Practitioner Views of Comparative Advertising
      Fred K. Beard
      Journal of Advertising Research Sep 2013, 53 (3) 313-323; DOI: 10.2501/JAR-53-3-313-323

  2. Berthon, Pierre

    1. The Theory and Practice of Advertising
      Pierre Berthon, Karen Robson, Leyland Pitt
      Journal of Advertising Research Sep 2013, 53 (3) 244-246; DOI: 10.2501/JAR-53-3-244-246

  3. Broyles, Sheri J.

    1. The Fire Starter and the Brand Steward
      Karen L. Mallia, Kasey Windels, Sheri J. Broyles
      Journal of Advertising Research Sep 2013, 53 (3) 339-353; DOI: 10.2501/JAR-53-3-339-353

  4. Caruana, Albert

    1. What Makes Win, Place, or Show?
      Douglas West, Albert Caruana, Kannika Leelapanyalert
      Journal of Advertising Research Sep 2013, 53 (3) 324-338; DOI: 10.2501/JAR-53-3-324-338

  5. Cook, William A.

    1. You Can't Put a Price Tag on A Survey Participant's Enjoyment
      Robert W. Walker, William A. Cook
      Journal of Advertising Research Sep 2013, 53 (3) 254-257; DOI: 10.2501/JAR-53-3-254-257

  6. Diehl, Sandra

    1. A Multi-Country Examination Of Hard-Sell and Soft-Sell Advertising
      Shintaro Okazaki, Barbara Mueller, Sandra Diehl
      Journal of Advertising Research Sep 2013, 53 (3) 258-272; DOI: 10.2501/JAR-53-3-258-272

  7. Kilgour, Mark

    1. Matching Creative Agencies With Results-Driven Marketers
      Sheila Lucy Sasser, Scott Koslow, Mark Kilgour
      Journal of Advertising Research Sep 2013, 53 (3) 297-312; DOI: 10.2501/JAR-53-3-297-312

  8. Koslow, Scott

    1. Matching Creative Agencies With Results-Driven Marketers
      Sheila Lucy Sasser, Scott Koslow, Mark Kilgour
      Journal of Advertising Research Sep 2013, 53 (3) 297-312; DOI: 10.2501/JAR-53-3-297-312

  9. Leelapanyalert, Kannika

    1. What Makes Win, Place, or Show?
      Douglas West, Albert Caruana, Kannika Leelapanyalert
      Journal of Advertising Research Sep 2013, 53 (3) 324-338; DOI: 10.2501/JAR-53-3-324-338

  10. Mallia, Karen L.

    1. The Fire Starter and the Brand Steward
      Karen L. Mallia, Kasey Windels, Sheri J. Broyles
      Journal of Advertising Research Sep 2013, 53 (3) 339-353; DOI: 10.2501/JAR-53-3-339-353
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