Index by author

01 September 2013; volume 53, issue 3

B

  1. Beard, Fred K.

    1. Practitioner Views of Comparative Advertising
      Fred K. Beard
      Journal of Advertising Research Sep 2013, 53 (3) 313-323; DOI: 10.2501/JAR-53-3-313-323

  2. Berthon, Pierre

    1. The Theory and Practice of Advertising
      Pierre Berthon, Karen Robson, Leyland Pitt
      Journal of Advertising Research Sep 2013, 53 (3) 244-246; DOI: 10.2501/JAR-53-3-244-246

  3. Broyles, Sheri J.

    1. The Fire Starter and the Brand Steward
      Karen L. Mallia, Kasey Windels, Sheri J. Broyles
      Journal of Advertising Research Sep 2013, 53 (3) 339-353; DOI: 10.2501/JAR-53-3-339-353

C

  1. Caruana, Albert

    1. What Makes Win, Place, or Show?
      Douglas West, Albert Caruana, Kannika Leelapanyalert
      Journal of Advertising Research Sep 2013, 53 (3) 324-338; DOI: 10.2501/JAR-53-3-324-338

  2. Cook, William A.

    1. You Can't Put a Price Tag on A Survey Participant's Enjoyment
      Robert W. Walker, William A. Cook
      Journal of Advertising Research Sep 2013, 53 (3) 254-257; DOI: 10.2501/JAR-53-3-254-257

D

  1. Diehl, Sandra

    1. A Multi-Country Examination Of Hard-Sell and Soft-Sell Advertising
      Shintaro Okazaki, Barbara Mueller, Sandra Diehl
      Journal of Advertising Research Sep 2013, 53 (3) 258-272; DOI: 10.2501/JAR-53-3-258-272

K

  1. Kilgour, Mark

    1. Matching Creative Agencies With Results-Driven Marketers
      Sheila Lucy Sasser, Scott Koslow, Mark Kilgour
      Journal of Advertising Research Sep 2013, 53 (3) 297-312; DOI: 10.2501/JAR-53-3-297-312

  2. Koslow, Scott

    1. Matching Creative Agencies With Results-Driven Marketers
      Sheila Lucy Sasser, Scott Koslow, Mark Kilgour
      Journal of Advertising Research Sep 2013, 53 (3) 297-312; DOI: 10.2501/JAR-53-3-297-312

L

  1. Leelapanyalert, Kannika

    1. What Makes Win, Place, or Show?
      Douglas West, Albert Caruana, Kannika Leelapanyalert
      Journal of Advertising Research Sep 2013, 53 (3) 324-338; DOI: 10.2501/JAR-53-3-324-338

M

  1. Mallia, Karen L.

    1. The Fire Starter and the Brand Steward
      Karen L. Mallia, Kasey Windels, Sheri J. Broyles
      Journal of Advertising Research Sep 2013, 53 (3) 339-353; DOI: 10.2501/JAR-53-3-339-353

  2. Metzger, Gale

    1. In Search of Advertising ROI
      Gale Metzger
      Journal of Advertising Research Sep 2013, 53 (3) 251-253; DOI: 10.2501/JAR-53-3-251-253

  3. Mueller, Barbara

    1. A Multi-Country Examination Of Hard-Sell and Soft-Sell Advertising
      Shintaro Okazaki, Barbara Mueller, Sandra Diehl
      Journal of Advertising Research Sep 2013, 53 (3) 258-272; DOI: 10.2501/JAR-53-3-258-272

O

  1. Okazaki, Shintaro

    1. A Multi-Country Examination Of Hard-Sell and Soft-Sell Advertising
      Shintaro Okazaki, Barbara Mueller, Sandra Diehl
      Journal of Advertising Research Sep 2013, 53 (3) 258-272; DOI: 10.2501/JAR-53-3-258-272

P

  1. Pitt, Leyland

    1. The Theory and Practice of Advertising
      Pierre Berthon, Karen Robson, Leyland Pitt
      Journal of Advertising Research Sep 2013, 53 (3) 244-246; DOI: 10.2501/JAR-53-3-244-246

  2. Precourt, Geoffrey

    1. What We Know About Creativity
      Geoffrey Precourt
      Journal of Advertising Research Sep 2013, 53 (3) 238-239; DOI: 10.2501/JAR-53-3-238-239

R

  1. Robson, Karen

    1. The Theory and Practice of Advertising
      Pierre Berthon, Karen Robson, Leyland Pitt
      Journal of Advertising Research Sep 2013, 53 (3) 244-246; DOI: 10.2501/JAR-53-3-244-246

  2. Romaniuk, Jenni

    1. Sharing the Spotlight
      Jenni Romaniuk
      Journal of Advertising Research Sep 2013, 53 (3) 247-250; DOI: 10.2501/JAR-53-3-247-250

S

  1. Sasser, Sheila Lucy

    1. Matching Creative Agencies With Results-Driven Marketers
      Sheila Lucy Sasser, Scott Koslow, Mark Kilgour
      Journal of Advertising Research Sep 2013, 53 (3) 297-312; DOI: 10.2501/JAR-53-3-297-312

  2. Stipp, Horst

    1. Optimizing the Amount of Entertainment in Advertising
      Thales S. Teixeira, Horst Stipp
      Journal of Advertising Research Sep 2013, 53 (3) 286-296; DOI: 10.2501/JAR-53-3-286-296

T

  1. Teixeira, Thales S.

    1. Optimizing the Amount of Entertainment in Advertising
      Thales S. Teixeira, Horst Stipp
      Journal of Advertising Research Sep 2013, 53 (3) 286-296; DOI: 10.2501/JAR-53-3-286-296

W

  1. Walker, Robert W.

    1. You Can't Put a Price Tag on A Survey Participant's Enjoyment
      Robert W. Walker, William A. Cook
      Journal of Advertising Research Sep 2013, 53 (3) 254-257; DOI: 10.2501/JAR-53-3-254-257

  2. West, Douglas

    1. What Makes Win, Place, or Show?
      Douglas West, Albert Caruana, Kannika Leelapanyalert
      Journal of Advertising Research Sep 2013, 53 (3) 324-338; DOI: 10.2501/JAR-53-3-324-338

  3. Windels, Kasey

    1. The Fire Starter and the Brand Steward
      Karen L. Mallia, Kasey Windels, Sheri J. Broyles
      Journal of Advertising Research Sep 2013, 53 (3) 339-353; DOI: 10.2501/JAR-53-3-339-353
Back to top

In this issue

Jump to

Manage Table of content Alerts