Index by author

Feature: Keeping Score—Sports and Marketing

01 March 2012; volume 52, issue 1

  1. Antioco, Michael

    1. Take Your Pick: Kate Moss or the Girl Next Door?
      Michael Antioco, Dirk Smeesters, Aline Le Boedec
      Journal of Advertising Research Mar 2012, 52 (1) 15-30; DOI: 10.2501/JAR-52-1-015-030

  2. Bergkvist, Lars

    1. The Flipside of the Sponsorship Coin
      Lars Bergkvist
      Journal of Advertising Research Mar 2012, 52 (1) 65-73; DOI: 10.2501/JAR-52-1-065-073

  3. Bonhomme, Jennifer

    1. Memo to Marketers: Quantitative Evidence for Change
      George Christodoulides, Colin Jevons, Jennifer Bonhomme
      Journal of Advertising Research Mar 2012, 52 (1) 53-64; DOI: 10.2501/JAR-52-1-053-064

  4. Bruich, Sean

    1. The Power of “Like”
      Andrew Lipsman, Graham Mudd, Mike Rich, Sean Bruich
      Journal of Advertising Research Mar 2012, 52 (1) 40-52; DOI: 10.2501/JAR-52-1-040-052

  5. Campbell, Colin

    1. Is An Advertisement Worth The Paper It's Printed on?
      Stefan Hampel, Daniel Heinrich, Colin Campbell
      Journal of Advertising Research Mar 2012, 52 (1) 118-127; DOI: 10.2501/JAR-52-1-118-127

  6. Cheung, Wing Yi

    1. The Hand, the Bill… or Both?
      Gerard P. Prendergast, King Ting Wai, Wing Yi Cheung
      Journal of Advertising Research Mar 2012, 52 (1) 128-135; DOI: 10.2501/JAR-52-1-128-135

  7. Christodoulides, George

    1. Memo to Marketers: Quantitative Evidence for Change
      George Christodoulides, Colin Jevons, Jennifer Bonhomme
      Journal of Advertising Research Mar 2012, 52 (1) 53-64; DOI: 10.2501/JAR-52-1-053-064

  8. Cobbs, Joe

    1. Warning Flags on the Race Track
      Joe Cobbs, Mark D. Groza, Stephen W. Pruitt
      Journal of Advertising Research Mar 2012, 52 (1) 74-86; DOI: 10.2501/JAR-52-1-074-086

  9. Groza, Mark D.

    1. Warning Flags on the Race Track
      Joe Cobbs, Mark D. Groza, Stephen W. Pruitt
      Journal of Advertising Research Mar 2012, 52 (1) 74-86; DOI: 10.2501/JAR-52-1-074-086

  10. Hampel, Stefan

    1. Is An Advertisement Worth The Paper It's Printed on?
      Stefan Hampel, Daniel Heinrich, Colin Campbell
      Journal of Advertising Research Mar 2012, 52 (1) 118-127; DOI: 10.2501/JAR-52-1-118-127
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