Index by author

Feature: Keeping Score—Sports and Marketing

01 March 2012; volume 52, issue 1

A

  1. Antioco, Michael

    1. Take Your Pick: Kate Moss or the Girl Next Door?
      Michael Antioco, Dirk Smeesters, Aline Le Boedec
      Journal of Advertising Research Mar 2012, 52 (1) 15-30; DOI: 10.2501/JAR-52-1-015-030

B

  1. Bergkvist, Lars

    1. The Flipside of the Sponsorship Coin
      Lars Bergkvist
      Journal of Advertising Research Mar 2012, 52 (1) 65-73; DOI: 10.2501/JAR-52-1-065-073

  2. Bonhomme, Jennifer

    1. Memo to Marketers: Quantitative Evidence for Change
      George Christodoulides, Colin Jevons, Jennifer Bonhomme
      Journal of Advertising Research Mar 2012, 52 (1) 53-64; DOI: 10.2501/JAR-52-1-053-064

  3. Bruich, Sean

    1. The Power of “Like”
      Andrew Lipsman, Graham Mudd, Mike Rich, Sean Bruich
      Journal of Advertising Research Mar 2012, 52 (1) 40-52; DOI: 10.2501/JAR-52-1-040-052

C

  1. Campbell, Colin

    1. Is An Advertisement Worth The Paper It's Printed on?
      Stefan Hampel, Daniel Heinrich, Colin Campbell
      Journal of Advertising Research Mar 2012, 52 (1) 118-127; DOI: 10.2501/JAR-52-1-118-127

  2. Cheung, Wing Yi

    1. The Hand, the Bill… or Both?
      Gerard P. Prendergast, King Ting Wai, Wing Yi Cheung
      Journal of Advertising Research Mar 2012, 52 (1) 128-135; DOI: 10.2501/JAR-52-1-128-135

  3. Christodoulides, George

    1. Memo to Marketers: Quantitative Evidence for Change
      George Christodoulides, Colin Jevons, Jennifer Bonhomme
      Journal of Advertising Research Mar 2012, 52 (1) 53-64; DOI: 10.2501/JAR-52-1-053-064

  4. Cobbs, Joe

    1. Warning Flags on the Race Track
      Joe Cobbs, Mark D. Groza, Stephen W. Pruitt
      Journal of Advertising Research Mar 2012, 52 (1) 74-86; DOI: 10.2501/JAR-52-1-074-086

G

  1. Groza, Mark D.

    1. Warning Flags on the Race Track
      Joe Cobbs, Mark D. Groza, Stephen W. Pruitt
      Journal of Advertising Research Mar 2012, 52 (1) 74-86; DOI: 10.2501/JAR-52-1-074-086

H

  1. Hampel, Stefan

    1. Is An Advertisement Worth The Paper It's Printed on?
      Stefan Hampel, Daniel Heinrich, Colin Campbell
      Journal of Advertising Research Mar 2012, 52 (1) 118-127; DOI: 10.2501/JAR-52-1-118-127

  2. Heinrich, Daniel

    1. Is An Advertisement Worth The Paper It's Printed on?
      Stefan Hampel, Daniel Heinrich, Colin Campbell
      Journal of Advertising Research Mar 2012, 52 (1) 118-127; DOI: 10.2501/JAR-52-1-118-127

  3. Hirose, Morikazu

    1. Benchmarking the Use of QR Code in Mobile Promotion
      Shintaro Okazaki, Hairong Li, Morikazu Hirose
      Journal of Advertising Research Mar 2012, 52 (1) 102-117; DOI: 10.2501/JAR-52-1-102-117

J

  1. Jeong, Yongick

    1. How Much Is Too Much?
      Yongick Jeong, Hai Tran, Xinshu Zhao
      Journal of Advertising Research Mar 2012, 52 (1) 87-101; DOI: 10.2501/JAR-52-1-087-101

  2. Jevons, Colin

    1. Memo to Marketers: Quantitative Evidence for Change
      George Christodoulides, Colin Jevons, Jennifer Bonhomme
      Journal of Advertising Research Mar 2012, 52 (1) 53-64; DOI: 10.2501/JAR-52-1-053-064

L

  1. LaPointe, Pat

    1. Catching Lightning in a Bottle
      Pat LaPointe
      Journal of Advertising Research Mar 2012, 52 (1) 10-11; DOI: 10.2501/JAR-52-1-010-011

  2. Le Boedec, Aline

    1. Take Your Pick: Kate Moss or the Girl Next Door?
      Michael Antioco, Dirk Smeesters, Aline Le Boedec
      Journal of Advertising Research Mar 2012, 52 (1) 15-30; DOI: 10.2501/JAR-52-1-015-030

  3. Li, Hairong

    1. Benchmarking the Use of QR Code in Mobile Promotion
      Shintaro Okazaki, Hairong Li, Morikazu Hirose
      Journal of Advertising Research Mar 2012, 52 (1) 102-117; DOI: 10.2501/JAR-52-1-102-117

  4. Lipsman, Andrew

    1. The Power of “Like”
      Andrew Lipsman, Graham Mudd, Mike Rich, Sean Bruich
      Journal of Advertising Research Mar 2012, 52 (1) 40-52; DOI: 10.2501/JAR-52-1-040-052

M

  1. Mudd, Graham

    1. The Power of “Like”
      Andrew Lipsman, Graham Mudd, Mike Rich, Sean Bruich
      Journal of Advertising Research Mar 2012, 52 (1) 40-52; DOI: 10.2501/JAR-52-1-040-052

O

  1. Okazaki, Shintaro

    1. Benchmarking the Use of QR Code in Mobile Promotion
      Shintaro Okazaki, Hairong Li, Morikazu Hirose
      Journal of Advertising Research Mar 2012, 52 (1) 102-117; DOI: 10.2501/JAR-52-1-102-117

P

  1. Precourt, Geoffrey

    1. Keeping Score
      Geoffrey Precourt
      Journal of Advertising Research Mar 2012, 52 (1) 3-4; DOI: 10.2501/JAR-52-1-003-004

  2. Prendergast, Gerard P.

    1. The Hand, the Bill… or Both?
      Gerard P. Prendergast, King Ting Wai, Wing Yi Cheung
      Journal of Advertising Research Mar 2012, 52 (1) 128-135; DOI: 10.2501/JAR-52-1-128-135

  3. Pruitt, Stephen W.

    1. Warning Flags on the Race Track
      Joe Cobbs, Mark D. Groza, Stephen W. Pruitt
      Journal of Advertising Research Mar 2012, 52 (1) 74-86; DOI: 10.2501/JAR-52-1-074-086

R

  1. Rich, Mike

    1. The Power of “Like”
      Andrew Lipsman, Graham Mudd, Mike Rich, Sean Bruich
      Journal of Advertising Research Mar 2012, 52 (1) 40-52; DOI: 10.2501/JAR-52-1-040-052

  2. Romaniuk, Jenni

    1. The Various Words of Mouth
      Jenni Romaniuk
      Journal of Advertising Research Mar 2012, 52 (1) 12-14; DOI: 10.2501/JAR-52-1-012-014

S

  1. Smeesters, Dirk

    1. Take Your Pick: Kate Moss or the Girl Next Door?
      Michael Antioco, Dirk Smeesters, Aline Le Boedec
      Journal of Advertising Research Mar 2012, 52 (1) 15-30; DOI: 10.2501/JAR-52-1-015-030

T

  1. Tran, Hai

    1. How Much Is Too Much?
      Yongick Jeong, Hai Tran, Xinshu Zhao
      Journal of Advertising Research Mar 2012, 52 (1) 87-101; DOI: 10.2501/JAR-52-1-087-101

W

  1. Wai, King Ting

    1. The Hand, the Bill… or Both?
      Gerard P. Prendergast, King Ting Wai, Wing Yi Cheung
      Journal of Advertising Research Mar 2012, 52 (1) 128-135; DOI: 10.2501/JAR-52-1-128-135

  2. Wood, Orlando

    1. How Emotional Tugs Trump Rational Pushes
      Orlando Wood
      Journal of Advertising Research Mar 2012, 52 (1) 31-39; DOI: 10.2501/JAR-52-1-031-039

Z

  1. Zhao, Xinshu

    1. How Much Is Too Much?
      Yongick Jeong, Hai Tran, Xinshu Zhao
      Journal of Advertising Research Mar 2012, 52 (1) 87-101; DOI: 10.2501/JAR-52-1-087-101
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