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Index by author

Feature: Keeping Score—Sports and Marketing

01 March 2012; volume 52, issue 1

  • A
  • B
  • C
  • D
  • E
  • F
  • G
  • H
  • I
  • J
  • K
  • L
  • M
  • N
  • O
  • P
  • Q
  • R
  • S
  • T
  • U
  • V
  • W
  • X
  • Y
  • Z

A

  1. Antioco, Michael

    1. You have access
      Take Your Pick: Kate Moss or the Girl Next Door?
      Michael Antioco, Dirk Smeesters, Aline Le Boedec
      Journal of Advertising Research Mar 2012, 52 (1) 15-30; DOI: 10.2501/JAR-52-1-015-030

B

  1. Bergkvist, Lars

    1. You have access
      The Flipside of the Sponsorship Coin
      Lars Bergkvist
      Journal of Advertising Research Mar 2012, 52 (1) 65-73; DOI: 10.2501/JAR-52-1-065-073
  2. Bonhomme, Jennifer

    1. You have access
      Memo to Marketers: Quantitative Evidence for Change
      George Christodoulides, Colin Jevons, Jennifer Bonhomme
      Journal of Advertising Research Mar 2012, 52 (1) 53-64; DOI: 10.2501/JAR-52-1-053-064
  3. Bruich, Sean

    1. You have access
      The Power of “Like”
      Andrew Lipsman, Graham Mudd, Mike Rich, Sean Bruich
      Journal of Advertising Research Mar 2012, 52 (1) 40-52; DOI: 10.2501/JAR-52-1-040-052

C

  1. Campbell, Colin

    1. You have access
      Is An Advertisement Worth The Paper It's Printed on?
      Stefan Hampel, Daniel Heinrich, Colin Campbell
      Journal of Advertising Research Mar 2012, 52 (1) 118-127; DOI: 10.2501/JAR-52-1-118-127
  2. Cheung, Wing Yi

    1. You have access
      The Hand, the Bill… or Both?
      Gerard P. Prendergast, King Ting Wai, Wing Yi Cheung
      Journal of Advertising Research Mar 2012, 52 (1) 128-135; DOI: 10.2501/JAR-52-1-128-135
  3. Christodoulides, George

    1. You have access
      Memo to Marketers: Quantitative Evidence for Change
      George Christodoulides, Colin Jevons, Jennifer Bonhomme
      Journal of Advertising Research Mar 2012, 52 (1) 53-64; DOI: 10.2501/JAR-52-1-053-064
  4. Cobbs, Joe

    1. You have access
      Warning Flags on the Race Track
      Joe Cobbs, Mark D. Groza, Stephen W. Pruitt
      Journal of Advertising Research Mar 2012, 52 (1) 74-86; DOI: 10.2501/JAR-52-1-074-086

G

  1. Groza, Mark D.

    1. You have access
      Warning Flags on the Race Track
      Joe Cobbs, Mark D. Groza, Stephen W. Pruitt
      Journal of Advertising Research Mar 2012, 52 (1) 74-86; DOI: 10.2501/JAR-52-1-074-086

H

  1. Hampel, Stefan

    1. You have access
      Is An Advertisement Worth The Paper It's Printed on?
      Stefan Hampel, Daniel Heinrich, Colin Campbell
      Journal of Advertising Research Mar 2012, 52 (1) 118-127; DOI: 10.2501/JAR-52-1-118-127
  2. Heinrich, Daniel

    1. You have access
      Is An Advertisement Worth The Paper It's Printed on?
      Stefan Hampel, Daniel Heinrich, Colin Campbell
      Journal of Advertising Research Mar 2012, 52 (1) 118-127; DOI: 10.2501/JAR-52-1-118-127
  3. Hirose, Morikazu

    1. You have access
      Benchmarking the Use of QR Code in Mobile Promotion
      Shintaro Okazaki, Hairong Li, Morikazu Hirose
      Journal of Advertising Research Mar 2012, 52 (1) 102-117; DOI: 10.2501/JAR-52-1-102-117

J

  1. Jeong, Yongick

    1. You have access
      How Much Is Too Much?
      Yongick Jeong, Hai Tran, Xinshu Zhao
      Journal of Advertising Research Mar 2012, 52 (1) 87-101; DOI: 10.2501/JAR-52-1-087-101
  2. Jevons, Colin

    1. You have access
      Memo to Marketers: Quantitative Evidence for Change
      George Christodoulides, Colin Jevons, Jennifer Bonhomme
      Journal of Advertising Research Mar 2012, 52 (1) 53-64; DOI: 10.2501/JAR-52-1-053-064

L

  1. LaPointe, Pat

    1. You have access
      Catching Lightning in a Bottle
      Pat LaPointe
      Journal of Advertising Research Mar 2012, 52 (1) 10-11; DOI: 10.2501/JAR-52-1-010-011
  2. Le Boedec, Aline

    1. You have access
      Take Your Pick: Kate Moss or the Girl Next Door?
      Michael Antioco, Dirk Smeesters, Aline Le Boedec
      Journal of Advertising Research Mar 2012, 52 (1) 15-30; DOI: 10.2501/JAR-52-1-015-030
  3. Li, Hairong

    1. You have access
      Benchmarking the Use of QR Code in Mobile Promotion
      Shintaro Okazaki, Hairong Li, Morikazu Hirose
      Journal of Advertising Research Mar 2012, 52 (1) 102-117; DOI: 10.2501/JAR-52-1-102-117
  4. Lipsman, Andrew

    1. You have access
      The Power of “Like”
      Andrew Lipsman, Graham Mudd, Mike Rich, Sean Bruich
      Journal of Advertising Research Mar 2012, 52 (1) 40-52; DOI: 10.2501/JAR-52-1-040-052

M

  1. Mudd, Graham

    1. You have access
      The Power of “Like”
      Andrew Lipsman, Graham Mudd, Mike Rich, Sean Bruich
      Journal of Advertising Research Mar 2012, 52 (1) 40-52; DOI: 10.2501/JAR-52-1-040-052

O

  1. Okazaki, Shintaro

    1. You have access
      Benchmarking the Use of QR Code in Mobile Promotion
      Shintaro Okazaki, Hairong Li, Morikazu Hirose
      Journal of Advertising Research Mar 2012, 52 (1) 102-117; DOI: 10.2501/JAR-52-1-102-117

P

  1. Precourt, Geoffrey

    1. You have access
      Keeping Score
      Geoffrey Precourt
      Journal of Advertising Research Mar 2012, 52 (1) 3-4; DOI: 10.2501/JAR-52-1-003-004
  2. Prendergast, Gerard P.

    1. You have access
      The Hand, the Bill… or Both?
      Gerard P. Prendergast, King Ting Wai, Wing Yi Cheung
      Journal of Advertising Research Mar 2012, 52 (1) 128-135; DOI: 10.2501/JAR-52-1-128-135
  3. Pruitt, Stephen W.

    1. You have access
      Warning Flags on the Race Track
      Joe Cobbs, Mark D. Groza, Stephen W. Pruitt
      Journal of Advertising Research Mar 2012, 52 (1) 74-86; DOI: 10.2501/JAR-52-1-074-086

R

  1. Rich, Mike

    1. You have access
      The Power of “Like”
      Andrew Lipsman, Graham Mudd, Mike Rich, Sean Bruich
      Journal of Advertising Research Mar 2012, 52 (1) 40-52; DOI: 10.2501/JAR-52-1-040-052
  2. Romaniuk, Jenni

    1. You have access
      The Various Words of Mouth
      Jenni Romaniuk
      Journal of Advertising Research Mar 2012, 52 (1) 12-14; DOI: 10.2501/JAR-52-1-012-014

S

  1. Smeesters, Dirk

    1. You have access
      Take Your Pick: Kate Moss or the Girl Next Door?
      Michael Antioco, Dirk Smeesters, Aline Le Boedec
      Journal of Advertising Research Mar 2012, 52 (1) 15-30; DOI: 10.2501/JAR-52-1-015-030

T

  1. Tran, Hai

    1. You have access
      How Much Is Too Much?
      Yongick Jeong, Hai Tran, Xinshu Zhao
      Journal of Advertising Research Mar 2012, 52 (1) 87-101; DOI: 10.2501/JAR-52-1-087-101

W

  1. Wai, King Ting

    1. You have access
      The Hand, the Bill… or Both?
      Gerard P. Prendergast, King Ting Wai, Wing Yi Cheung
      Journal of Advertising Research Mar 2012, 52 (1) 128-135; DOI: 10.2501/JAR-52-1-128-135
  2. Wood, Orlando

    1. You have access
      How Emotional Tugs Trump Rational Pushes
      Orlando Wood
      Journal of Advertising Research Mar 2012, 52 (1) 31-39; DOI: 10.2501/JAR-52-1-031-039

Z

  1. Zhao, Xinshu

    1. You have access
      How Much Is Too Much?
      Yongick Jeong, Hai Tran, Xinshu Zhao
      Journal of Advertising Research Mar 2012, 52 (1) 87-101; DOI: 10.2501/JAR-52-1-087-101
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In this issue

Journal of Advertising Research: 52 (1)
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