PT  - JOURNAL ARTICLE
AU  - Lipsman, Andrew
AU  - Mudd, Graham
AU  - Rich, Mike
AU  - Bruich, Sean
TI  - The Power of “Like”
AID  - 10.2501/JAR-52-1-040-052
DP  - 2012 Mar 01
TA  - Journal of Advertising Research
PG  - 40--52
VI  - 52
IP  - 1
4099  - http://www.journalofadvertisingresearch.com/content/52/1/40.short
4100  - http://www.journalofadvertisingresearch.com/content/52/1/40.full
SO  - J Advert Res2012 Mar 01; 52