Index by author

Engaging with Digital China

01 December 2011; volume 51, issue 4

  1. Ashok, Kalidas

    1. Optimizing Market Segmentation for a Global Mobile Phone Provider for both Targeting and Insight
      Marc O'Regan, Kalidas Ashok, Olga Maksimova, Oleg Reshetin
      Journal of Advertising Research Dec 2011, 51 (4) 571-577; DOI: 10.2501/JAR-51-4-571-577

  2. Bishop, Melissa

    1. Comprende Code Switching?
      Melissa Bishop, Mark Peterson
      Journal of Advertising Research Dec 2011, 51 (4) 648-659; DOI: 10.2501/JAR-51-4-648-659

  3. Chan, David X.

    1. Incremental Clicks
      David X. Chan, Yuan Yuan, Jim Koehler, Deepak Kumar
      Journal of Advertising Research Dec 2011, 51 (4) 643-647; DOI: 10.2501/JAR-51-4-643-647

  4. Chan, Kimmy W.

    1. Assessing Celebrity Endorsement Effects in China
      Kineta Hung, Kimmy W. Chan, Caleb H. Tse
      Journal of Advertising Research Dec 2011, 51 (4) 608-623; DOI: 10.2501/JAR-51-4-608-623

  5. Fosdick, Maggie

    1. The Globalization of Social Media
      Graeme Hutton, Maggie Fosdick
      Journal of Advertising Research Dec 2011, 51 (4) 564-570; DOI: 10.2501/JAR-51-4-564-570

  6. Frankwick, Gary L.

    1. Consumer Adoption Intentions Toward the Internet in China
      Yinghong (Susan) Wei, Gary L. Frankwick, Tao (Tony) Gao, Nan Zhou
      Journal of Advertising Research Dec 2011, 51 (4) 594-607; DOI: 10.2501/JAR-51-4-594-607

  7. Gao, Tao (Tony)

    1. Consumer Adoption Intentions Toward the Internet in China
      Yinghong (Susan) Wei, Gary L. Frankwick, Tao (Tony) Gao, Nan Zhou
      Journal of Advertising Research Dec 2011, 51 (4) 594-607; DOI: 10.2501/JAR-51-4-594-607

  8. Hazlett, Richard L.

    1. Which Broadcast Medium Better Drives Engagement?
      James Peacock, Scott Purvis, Richard L. Hazlett
      Journal of Advertising Research Dec 2011, 51 (4) 578-585; DOI: 10.2501/JAR-51-4-578-585

  9. Hung, Kineta

    1. Assessing Celebrity Endorsement Effects in China
      Kineta Hung, Kimmy W. Chan, Caleb H. Tse
      Journal of Advertising Research Dec 2011, 51 (4) 608-623; DOI: 10.2501/JAR-51-4-608-623

  10. Hutton, Graeme

    1. The Globalization of Social Media
      Graeme Hutton, Maggie Fosdick
      Journal of Advertising Research Dec 2011, 51 (4) 564-570; DOI: 10.2501/JAR-51-4-564-570
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