The Shape of Marketing Research in 2021
Anca Cristina Micu, Kim Dedeker, Ian Lewis, Robert Moran, Oded Netzer, Joseph Plummer, Joel Rubinson
DOI: 10.2501/JAR-51-1-213-221 Published 1 March 2011
Anca Cristina Micu
Sacred Heart University
Oded Netzer
Columbia Business School
Joseph Plummer
Columbia Business School
Joel Rubinson
Rubinson Partners
The Shape of Marketing Research in 2021
Anca Cristina Micu, Kim Dedeker, Ian Lewis, Robert Moran, Oded Netzer, Joseph Plummer, Joel Rubinson
Journal of Advertising Research Mar 2011, 51 (1) 213-221; DOI: 10.2501/JAR-51-1-213-221