RT Journal Article
SR Electronic
T1 The Shape of Marketing Research in 2021
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 213
OP 221
DO 10.2501/JAR-51-1-213-221
VO 51
IS 1
A1 Anca Cristina Micu
A1 Kim Dedeker
A1 Ian Lewis
A1 Robert Moran
A1 Oded Netzer
A1 Joseph Plummer
A1 Joel Rubinson
YR 2011
UL http://www.journalofadvertisingresearch.com/content/51/1/213.abstract
AB