Index by author
The Future of Marketing Research
01 March 2011; volume 51, issue 1
Berthon, Pierre
- You have accessTracking Back-Talk in Consumer-Generated AdvertisingColin Campbell, Leyland F. Pitt, Michael Parent, Pierre BerthonJournal of Advertising Research Mar 2011, 51 (1) 224-238; DOI: 10.2501/JAR-51-1-224-238
Campbell, Colin
- You have accessTracking Back-Talk in Consumer-Generated AdvertisingColin Campbell, Leyland F. Pitt, Michael Parent, Pierre BerthonJournal of Advertising Research Mar 2011, 51 (1) 224-238; DOI: 10.2501/JAR-51-1-224-238
Campbell, Eileen
- You have accessEvidence Proves the Future Is NowEileen CampbellJournal of Advertising Research Mar 2011, 51 (1) 222-223; DOI: 10.2501/JAR-51-1-222-223
Cockrill, Antje
- You have accessThe Bluetooth Enigma: Practicalities Impair PotentialAntje Cockrill, Mark M. Goode, Amy WhiteJournal of Advertising Research Mar 2011, 51 (1) 298-312; DOI: 10.2501/JAR-51-1-298-312
Colliander, Jonas
- You have accessFollowing the Fashionable Friend: The Power of Social MediaJonas Colliander, Micael DahlénJournal of Advertising Research Mar 2011, 51 (1) 313-320; DOI: 10.2501/JAR-51-1-313-320
Dahlen, Micael
- You have accessFollowing the Fashionable Friend: The Power of Social MediaJonas Colliander, Micael DahlénJournal of Advertising Research Mar 2011, 51 (1) 313-320; DOI: 10.2501/JAR-51-1-313-320
Dedeker, Kim
- You have accessThe Shape of Marketing Research in 2021Anca Cristina Micu, Kim Dedeker, Ian Lewis, Robert Moran, Oded Netzer, Joseph Plummer, Joel RubinsonJournal of Advertising Research Mar 2011, 51 (1) 213-221; DOI: 10.2501/JAR-51-1-213-221
Goode, Mark M.
- You have accessThe Bluetooth Enigma: Practicalities Impair PotentialAntje Cockrill, Mark M. Goode, Amy WhiteJournal of Advertising Research Mar 2011, 51 (1) 298-312; DOI: 10.2501/JAR-51-1-298-312
Kaltcheva, Velitchka D.
- You have accessThe appeal of Reality Television For Teen and Pre-Teen AudiencesAnthony Patino, Velitchka D. Kaltcheva, Michael F. SmithJournal of Advertising Research Mar 2011, 51 (1) 288-297; DOI: 10.2501/JAR-51-1-288-297
Lewin, Jeffrey E.
- You have accessFriends, Fans, and Followers: Do Ads Work on Social Networks?David G. Taylor, Jeffrey E. Lewin, David StruttonJournal of Advertising Research Mar 2011, 51 (1) 258-275; DOI: 10.2501/JAR-51-1-258-275