Index by author
The Future of Marketing Research
01 March 2011; volume 51, issue 1
B
Berthon, Pierre
- You have accessTracking Back-Talk in Consumer-Generated AdvertisingColin Campbell, Leyland F. Pitt, Michael Parent, Pierre BerthonJournal of Advertising Research Mar 2011, 51 (1) 224-238; DOI: 10.2501/JAR-51-1-224-238
C
Campbell, Colin
- You have accessTracking Back-Talk in Consumer-Generated AdvertisingColin Campbell, Leyland F. Pitt, Michael Parent, Pierre BerthonJournal of Advertising Research Mar 2011, 51 (1) 224-238; DOI: 10.2501/JAR-51-1-224-238
Campbell, Eileen
- You have accessEvidence Proves the Future Is NowEileen CampbellJournal of Advertising Research Mar 2011, 51 (1) 222-223; DOI: 10.2501/JAR-51-1-222-223
Cockrill, Antje
- You have accessThe Bluetooth Enigma: Practicalities Impair PotentialAntje Cockrill, Mark M. Goode, Amy WhiteJournal of Advertising Research Mar 2011, 51 (1) 298-312; DOI: 10.2501/JAR-51-1-298-312
Colliander, Jonas
- You have accessFollowing the Fashionable Friend: The Power of Social MediaJonas Colliander, Micael DahlénJournal of Advertising Research Mar 2011, 51 (1) 313-320; DOI: 10.2501/JAR-51-1-313-320
D
Dahlén, Micael
- You have accessFollowing the Fashionable Friend: The Power of Social MediaJonas Colliander, Micael DahlénJournal of Advertising Research Mar 2011, 51 (1) 313-320; DOI: 10.2501/JAR-51-1-313-320
Dedeker, Kim
- You have accessThe Shape of Marketing Research in 2021Anca Cristina Micu, Kim Dedeker, Ian Lewis, Robert Moran, Oded Netzer, Joseph Plummer, Joel RubinsonJournal of Advertising Research Mar 2011, 51 (1) 213-221; DOI: 10.2501/JAR-51-1-213-221
G
Goode, Mark M.
- You have accessThe Bluetooth Enigma: Practicalities Impair PotentialAntje Cockrill, Mark M. Goode, Amy WhiteJournal of Advertising Research Mar 2011, 51 (1) 298-312; DOI: 10.2501/JAR-51-1-298-312
K
Kaltcheva, Velitchka D.
- You have accessThe appeal of Reality Television For Teen and Pre-Teen AudiencesAnthony Patino, Velitchka D. Kaltcheva, Michael F. SmithJournal of Advertising Research Mar 2011, 51 (1) 288-297; DOI: 10.2501/JAR-51-1-288-297
L
Lewin, Jeffrey E.
- You have accessFriends, Fans, and Followers: Do Ads Work on Social Networks?David G. Taylor, Jeffrey E. Lewin, David StruttonJournal of Advertising Research Mar 2011, 51 (1) 258-275; DOI: 10.2501/JAR-51-1-258-275
Lewis, Ian
- You have accessThe Shape of Marketing Research in 2021Anca Cristina Micu, Kim Dedeker, Ian Lewis, Robert Moran, Oded Netzer, Joseph Plummer, Joel RubinsonJournal of Advertising Research Mar 2011, 51 (1) 213-221; DOI: 10.2501/JAR-51-1-213-221
Li, Jin
- You have accessOnline Persuasion: How the Written Word Drives WOMJin Li, Lingjing ZhanJournal of Advertising Research Mar 2011, 51 (1) 239-257; DOI: 10.2501/JAR-51-1-239-257
Logan, Kelty
- You have accessHulu.com or NBC? Streaming Video versus Traditional TVKelty LoganJournal of Advertising Research Mar 2011, 51 (1) 276-287; DOI: 10.2501/JAR-51-1-276-287
M
Maronick, Thomas
- You have accessPitting the Mall Against the Internet In Advertising-Research CompletionThomas MaronickJournal of Advertising Research Mar 2011, 51 (1) 321-331; DOI: 10.2501/JAR-51-1-321-331
Micu, Anca Cristina
- You have accessThe Shape of Marketing Research in 2021Anca Cristina Micu, Kim Dedeker, Ian Lewis, Robert Moran, Oded Netzer, Joseph Plummer, Joel RubinsonJournal of Advertising Research Mar 2011, 51 (1) 213-221; DOI: 10.2501/JAR-51-1-213-221
Moran, Robert
- You have accessThe Shape of Marketing Research in 2021Anca Cristina Micu, Kim Dedeker, Ian Lewis, Robert Moran, Oded Netzer, Joseph Plummer, Joel RubinsonJournal of Advertising Research Mar 2011, 51 (1) 213-221; DOI: 10.2501/JAR-51-1-213-221
N
Netzer, Oded
- You have accessThe Shape of Marketing Research in 2021Anca Cristina Micu, Kim Dedeker, Ian Lewis, Robert Moran, Oded Netzer, Joseph Plummer, Joel RubinsonJournal of Advertising Research Mar 2011, 51 (1) 213-221; DOI: 10.2501/JAR-51-1-213-221
P
Parent, Michael
- You have accessTracking Back-Talk in Consumer-Generated AdvertisingColin Campbell, Leyland F. Pitt, Michael Parent, Pierre BerthonJournal of Advertising Research Mar 2011, 51 (1) 224-238; DOI: 10.2501/JAR-51-1-224-238
Patino, Anthony
- You have accessThe appeal of Reality Television For Teen and Pre-Teen AudiencesAnthony Patino, Velitchka D. Kaltcheva, Michael F. SmithJournal of Advertising Research Mar 2011, 51 (1) 288-297; DOI: 10.2501/JAR-51-1-288-297
Pitt, Leyland F.
- You have accessTracking Back-Talk in Consumer-Generated AdvertisingColin Campbell, Leyland F. Pitt, Michael Parent, Pierre BerthonJournal of Advertising Research Mar 2011, 51 (1) 224-238; DOI: 10.2501/JAR-51-1-224-238
Plummer, Joseph
- You have accessThe Shape of Marketing Research in 2021Anca Cristina Micu, Kim Dedeker, Ian Lewis, Robert Moran, Oded Netzer, Joseph Plummer, Joel RubinsonJournal of Advertising Research Mar 2011, 51 (1) 213-221; DOI: 10.2501/JAR-51-1-213-221
Precourt, Geoffrey
- You have accessThe Future of Marketing ResearchGeoffrey PrecourtJournal of Advertising Research Mar 2011, 51 (1) 207-208; DOI: 10.2501/JAR-51-1-207-208
R
Rubinson, Joel
- You have accessThe Shape of Marketing Research in 2021Anca Cristina Micu, Kim Dedeker, Ian Lewis, Robert Moran, Oded Netzer, Joseph Plummer, Joel RubinsonJournal of Advertising Research Mar 2011, 51 (1) 213-221; DOI: 10.2501/JAR-51-1-213-221
S
Smith, Michael F.
- You have accessThe appeal of Reality Television For Teen and Pre-Teen AudiencesAnthony Patino, Velitchka D. Kaltcheva, Michael F. SmithJournal of Advertising Research Mar 2011, 51 (1) 288-297; DOI: 10.2501/JAR-51-1-288-297
Strutton, David
- You have accessFriends, Fans, and Followers: Do Ads Work on Social Networks?David G. Taylor, Jeffrey E. Lewin, David StruttonJournal of Advertising Research Mar 2011, 51 (1) 258-275; DOI: 10.2501/JAR-51-1-258-275
T
Taylor, David G.
- You have accessFriends, Fans, and Followers: Do Ads Work on Social Networks?David G. Taylor, Jeffrey E. Lewin, David StruttonJournal of Advertising Research Mar 2011, 51 (1) 258-275; DOI: 10.2501/JAR-51-1-258-275
W
White, Amy
- You have accessThe Bluetooth Enigma: Practicalities Impair PotentialAntje Cockrill, Mark M. Goode, Amy WhiteJournal of Advertising Research Mar 2011, 51 (1) 298-312; DOI: 10.2501/JAR-51-1-298-312
Z
Zhan, Lingjing
- You have accessOnline Persuasion: How the Written Word Drives WOMJin Li, Lingjing ZhanJournal of Advertising Research Mar 2011, 51 (1) 239-257; DOI: 10.2501/JAR-51-1-239-257