Colin Campbell – Editor-in-Chief
Colin Campbell is associate professor of marketing at University of San Diego’s Knauss School of Business. Colin is known in both industry and academic circles for his extensive work in social-media advertising, social-media marketing, video advertising, influencer and native advertising, subversive collectives and consumer psychology. A recipient of the JAR Best Reviewer award, Colin most recently served as one of John Ford’s associate editors. He won the Knauss School’s High Impact Research Award 2021–2022 and Best Article 2020 at Business Horizons.
Ashlee Humphreys – MSI Liaison Editor
Ashlee Humphreys is associate professor at Northwestern University’s Medill School of Journalism, Media, and Integrated Marketing Communications. In this new role of MSI Liaison Editor, Ashlee acts as a bridge between the JAR and the Marketing Science Institute (MSI). MSI’s recent integration into the ARF expands the foundation’s connection to the academic community and strengthens the potential for collaboration between industry and academia. A recent MSI Scholar, Ashlee is a sociologist who examines core topics in consumer behavior and marketing strategy. She is the author of “Social Media: Enduring Principles” (Oxford University Press, 2016), is widely published in academic journals, and is an associate editor at the Journal of Consumer Research.
Geoffrey Precourt – Editor Emeritus
Geoffrey Precourt is editor emeritus after serving JAR as editor-in-chief from 2008 to 2017. Geoffrey has held senior editorial roles, most recently as U.S. editor for WARC, and at titles including Strategy + Business, Point, Smart Business and Fortune, edited the book CMO Thought Leaders, and was co-author of Always On: Advertising, Marketing, and Media in an Era of Consumer Control (McGraw-Hill, 2008). He likes dogs and ice cream.
Tae Hyun Baek – Associate Editor
Tae Hyun Baek is an associate professor in the Department of Media and Communication at Sungkyunkwan University in Seoul, Republic of Korea. His primary research interests revolve around digital advertising, consumer responses to artificial intelligence, and prosocial behaviors, with a focus on consumer psychology. Baek’s work is published in the Journal of Advertising, International Journal of Advertising, Journal of Business Research, Journal of Interactive Marketing, Psychology & Marketing, and European Journal of Marketing, among others. He is a Best Paper award recipient from the American Academy of Advertising conferences, and he holds the position of Associate Editor at the Journal of Current Issues and Research in Advertising.
Danielle Chmielewski-Raimondo – Associate Editor
Danielle is a senior lecturer in marketing in the Department of Management and Marketing, Faculty of Business and Economics at the University of Melbourne, Australia. Danielle takes an interdisciplinary focus in her research. She publishes widely in a range of prestigious international journals, including the Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Business Ethics, and Psychology & Marketing. She is also a recent recipient of the JAR Best Reviewer award.
Jonas Colliander – Associate Editor
Jonas Colliander is an associate professor at the Stockholm School of Economics’ Center for Retailing. Jonas has a passionate interest in communication and consumer behavior, especially online. His main focus areas are various forms of social media communication, online reviews, consumer interactions with AI, and e-commerce. His work has been featured in the Journal of Advertising Research, Journal of Advertising, European Journal of Marketing, Journal of Travel Research, Computers in Human Behavior, among others.
Kirsten Cowan – Associate Editor
Kirsten Cowan is a senior lecturer in marketing at the University of Edinburgh Business School. Her research investigates how consumers interact with brands using different technologies, and how this affects information processing and decision making. Her current research projects explore branding within the realm of augmented and virtual reality, website design, social media, and artificial intelligence, in the areas of fashion brands, hospitality and tourism branding. Cowan is also co-leading the JAR’s call for papers, “Insights for Advertisers on Immersive Technologies: The Future of Advertising Using VR, AR and the Metaverse.” Her work can be found in the European Journal of Marketing, Journal of Business Ethics, Psychology & Marketing, Industrial Marketing Management, and Journal of Business Research, among other journals.
Jenna Drenten – Associate Editor
Jenna Drenten is associate professor of marketing in the Quinlan School of Business at Loyola University Chicago. Jenna has a passion for using qualitative social media methods to explore how consumer culture is mediated and monetized in the platform economy. Her expertise in influencer marketing, gender-based advertising, online culture, and social media marketing is regularly featured in media outlets including Financial Times, The Washington Post, and Business Insider. Her research has been published in Journal of Consumer Research, Journal of Advertising, Journal of Business Research, and Journal of Consumer Affairs, among others.
Yang Feng – Associate Editor
Yang Feng is an advertising associate professor in artificial intelligence at the University of Florida College of Journalism and Communications. Her research focuses on the role of AI as an information delivery agent as well as a powerful research tool. In particular, she examines the impact of algorithm-shaped norms on consumer responses to social media advertising using machine-learning approaches in addition to surveys and experiments. She also investigates the use of emerging technologies, including augmented reality, virtual reality, and 360-degree videos, to generate interactive advertising messages. Yang has published 30 scholarly articles in the Journal of Advertising, International Journal of Advertising, Journal of Interactive Advertising, Journal of Current Issues & Research in Advertising, Journal of Health Communication, and Computers in Human Behavior, among others.
Nicole Hartnett – Associate Editor
Nicole Hartnett is a senior research fellow at the Ehrenberg-Bass Institute for Marketing Science, based at the University of South Australia. Her research spans advertising creativity and effectiveness measurement, managerial judgement, media spending, and brand identity. She has published in the Journal of Advertising Research, Journal of Advertising, and European Journal of Marketing, among others. Nicole also works closely with Ehrenberg-Bass Institute sponsors to promote evidence-based marketing decisions and support their brands to grow.
Jean-Luc Herrmann – Associate Editor
Jean-Luc Herrmann is full professor of marketing and Head of the CEREFIGE Research Center at the University of Lorraine, France. His research interests focus on persuasive communication, especially on advertising and sponsorship effects. He has recently published in Journal of Business Research, European Journal of Marketing, International Journal of Advertising, Journal of Consumer Marketing, Advances in Consumer Research, and Recherche et Applications en Marketing (the French leading marketing journal). At the French Marketing Association (AFM) he is responsible for developing relationships with the AMS community.
Varsha Jain – Associate Editor
Varsha Jain is the AGK Chair, professor of marketing, and co-chairperson of the doctoral program and research at the MICA, India. Her research interests are ABCD – advertising, branding, consumer behavior, and digital (primarily, immersive technologies, including AI, AR, VR, and the metaverse). Jain has authored more than 120 publications, as well as books she coauthored (or is coauthoring) with Jagdish N. Sheth (Goizueta Business School/Emory University), the late Don E. Schultz (Medill School/Northwestern University) and David A. Aaker (Haas School/UC Berkeley). Among other involvement in academic organizations such as the American Marketing Association, and editorial boards of “A” journals, she is an associate editor of the Journal of Consumer Behavior.
Ben Lowe – Associate Editor
Ben Lowe is professor of marketing at Kent Business School, University of Kent, Canterbury (UK). His research is based around consumer behaviour and he has published widely in this area with a specific focus around innovation adoption, pricing, sustainable consumption and the use of technology to help consumers make better decisions. He has co-authored an international book on marketing research in its 5th edition and has published articles in journals such as the European Journal of Marketing, Psychology & Marketing, Journal of Interactive Marketing, Journal of Public Policy and Marketing, Technological Forecasting and Social Change, and Technovation.
Altaf Merchant – Associate Editor
Altaf Merchant is a professor of marketing and the Gary E. and James A. Milgard Endowed Dean of the Milgard School of Business at the University of Washington Tacoma. He has published more than 50 peer-reviewed articles in such journals as Journal of Advertising, Journal of Business Ethics, and Journal of Advertising Research, and made more than 100 scholarly presentations worldwide. His research interest is focused on nostalgia and emotions, branding, cross-cultural, and prosocial issues. Merchant is a guest editor with Journal of Business Research and has held visiting positions in Aix-Marseille University and University of Lorraine in France, King's College in London, U.K., and MICA in India. Before entering academia, he was a brand marketing manager for more than a decade with Glaxo SmithKline, Reckitt, and Sara Lee.
Kirk Plangger – Associate Editor
Kirk Plangger is a professor of marketing in the King’s Business School at King’s College London. His research focuses on consumer-led digital marketing strategies including topics such as falsity in marketing, customer privacy and surveillance, and consumer engagement strategies. Plangger’s work has appeared in leading journals such as the Journal of Advertising Research, Journal of the Academy of Marketing Science, Information Systems Research, and Journal of Retailing, among others.
Kate Pounders – Associate Editor
Kate Pounders is a consumer psychologist at University of Texas at Austin Moody College of Communication. Her expertise is in goals, the self, and emotion in the domains of persuasion, consumer behavior, and consumer well-being. Her research focuses on how consumer affect, motivation, and identity interact to influence consumer attitudes and behaviors. She is primarily interested in social marketing and health advertising and is keen to explore these domains in interactive media technologies. Pounders is also interested in gender representation in media and advertising and its influence on outcomes related to both advertising effectiveness and self-perceptions. In addition to JAR, she has been published in the Journal of Marketing, Journal of Academy of Marketing Science, Journal of Advertising, Journal of Business Research, International Journal of Advertising, Journal of Current Issues and Research in Advertising, Psychology & Marketing, Journal of Health Communication, the Journal of Health Psychology, among others. She serves on the editorial review boards of the Journal of Advertising and Journal of Business Research.
Sean Sands – Associate Editor
Sean Sands is professor of marketing at the Swinburne University of Technology. Sean has a passion for a diverse range of research topics, broadly aligning with how technology is changing the customer experience and impacting marketing practice. His work is published in the Journal of Advertising, Journal of Advertising Research, Journal of Consumer Research, European Journal of Marketing, Journal of Retailing, Journal of Business Research, and Journal of Marketing Management among others.
M. Kim Saxton – Associate Editor
Kim Saxton is associate clinical professor of marketing at the Indiana University Kelley School of Business. She teaches marketers how to make data-driven decisions, especially as relates to effectively implementing segmentation. Kim has published broadly on new data analysis techniques, effective advertising and the impact of different kinds of promotions. More specifically, she has published in Marketing Science, Journal of Advertising Research, Journal of Business Research, International Journal of Research in Marketing, Strategic Entrepreneurship Journal, Corporate Reputation Review, Reputation Management, Psychometrika and Journal of Research in Science Teaching.
Harlan Spotts – Associate Editor
Harlan Spotts is a professor of marketing in the College of Business at Western New England University, Springfield, MA, USA. He has published articles in the area of marketing communications, advertising and marketing. His research interests focus on the relationship between marketing communications and firm performance, and articles have been published in The Journal of Advertising Research, The Journal of Advertising, International Journal of Advertising, The Journal of Business Research, The Journal of Marketing, The European Journal of Marketing, among others.
Marla B. Royne Stafford – Associate Editor
Marla Royne Stafford is executive associate dean of academic affairs and the William F. Harrah Distinguished Chair at the University of Nevada-Las Vegas. Her research interests focus on sustainability and health, pharmaceutical advertising, and consumer well-being. Her work can be found in the Journal of Advertising Research, Journal of Advertising, Journal of Current Issues and Research in Advertising, International Journal of Advertising, among other journals. A former editor of the Journal of Advertising and associate editor of the Journal of Consumer Affairs, Royne Stafford is a past recipient of the AAA’s Ivan Preston Outstanding Contribution to Research Award and twice received the University of Memphis Alumni Association’s Distinguished Research Award in Business, Social Sciences and Law.
Ali Tamaddoni – Associate Editor
Ali Tamaddoni is associate professor of marketing and co-director of Deakin MarTech Lab at Deakin Business School, Australia. Ali’s research interests include customer analytics and social media analytics. Ali has been engaged in a range of research and consulting activities with large online retailers and tech companies, as well as professional sport teams in Australia and the U.S. His work has been published in the Journal of Marketing Research, Journal of Service Research, Journal of Advertising Research, International Journal of Research in Marketing, and Decision Support Systems among others.
Veronica L. Thomas – Associate Editor
Veronica L. Thomas is associate professor of marketing at Old Dominion University’s Strome College of Business. Her expertise is in consumer psychology, and her research focuses on social influence in the context of consumer-brand relationships and advertising. Veronica’s research appears in the Journal of Consumer Psychology, Journal of Advertising, Journal of Public Policy & Marketing, Journal of Business Research, Marketing Letters, among others. She has received national media coverage for her expertise in outlets such as MarketWatch, Forbes, and Cosmopolitan.
Nanette Burns – Managing Editor
Nanette Burns is managing editor responsible for the Journal’s editorial planning, and she oversees JAR content on the ARF’s digital channels, including JAR Insights Studio events. Nanette came on board in 2013 after more than 25 years in journalism and custom publishing. She has reported, written, and edited for both digital and print media, having held senior editorial roles at Dow Jones, Time Inc., and Knight-Ridder. Her work as a custom content editor for marketing media spans lifestyle and entertainment, personal finance and investing, and small business. A musician, Francophile and native of Los Angeles, Nanette enjoys splitting her time between Greenwich Village and the East End of Long Island.
To contact the Managing Editor, email nanette@thearf.org