Index by author

The Power of Television in a Digital Age

01 June 2010; volume 50, issue 2

B

  1. Bellman, Steven

    1. Using Interactive Program-Loyalty Banners to Reduce TV Ad Avoidance
      Stephen Richard Dix, Steven Bellman, Hanadi Haddad, Duane Varan
      Journal of Advertising Research Jun 2010, 50 (2) 154-161; DOI: 10.2501/S0021849910091312

  2. Bülbül, Cenk

    1. The Power of Emotional Appeals in Advertising
      Cenk Bülbül, Geeta Menon
      Journal of Advertising Research Jun 2010, 50 (2) 169-180; DOI: 10.2501/S0021849910091336

D

  1. Dix, Stephen Richard

    1. Using Interactive Program-Loyalty Banners to Reduce TV Ad Avoidance
      Stephen Richard Dix, Steven Bellman, Hanadi Haddad, Duane Varan
      Journal of Advertising Research Jun 2010, 50 (2) 154-161; DOI: 10.2501/S0021849910091312

E

  1. Enoch, Glenn

    1. Cracking the Cross-Media Code
      Glenn Enoch, Kelly Johnson
      Journal of Advertising Research Jun 2010, 50 (2) 125-136; DOI: 10.2501/S0021849910091294

H

  1. Haddad, Hanadi

    1. Using Interactive Program-Loyalty Banners to Reduce TV Ad Avoidance
      Stephen Richard Dix, Steven Bellman, Hanadi Haddad, Duane Varan
      Journal of Advertising Research Jun 2010, 50 (2) 154-161; DOI: 10.2501/S0021849910091312

J

  1. Jayanti, Rama K.

    1. A Netnographic Exploration
      Rama K. Jayanti
      Journal of Advertising Research Jun 2010, 50 (2) 181-196; DOI: 10.2501/S0021849910091348

  2. Johnson, Kelly

    1. Cracking the Cross-Media Code
      Glenn Enoch, Kelly Johnson
      Journal of Advertising Research Jun 2010, 50 (2) 125-136; DOI: 10.2501/S0021849910091294

  3. Johnson, Lynne D

    1. Customer Engagement Is The New Marketing
      Lynne D Johnson
      Journal of Advertising Research Jun 2010, 50 (2) 118-119; DOI: 10.2501/S0021849910091270

M

  1. Menon, Geeta

    1. The Power of Emotional Appeals in Advertising
      Cenk Bülbül, Geeta Menon
      Journal of Advertising Research Jun 2010, 50 (2) 169-180; DOI: 10.2501/S0021849910091336

  2. Micu, Anca Cristina

    1. Measurable Emotions: How Television Ads Really Work
      Anca Cristina Micu, Joseph T. Plummer
      Journal of Advertising Research Jun 2010, 50 (2) 137-153; DOI: 10.2501/S0021849910091300

P

  1. Pettit, Ray

    1. The March toward Quality
      Ray Pettit
      Journal of Advertising Research Jun 2010, 50 (2) 120-124; DOI: 10.2501/S0021849910091282

  2. Plummer, Joseph T.

    1. Measurable Emotions: How Television Ads Really Work
      Anca Cristina Micu, Joseph T. Plummer
      Journal of Advertising Research Jun 2010, 50 (2) 137-153; DOI: 10.2501/S0021849910091300

  3. Poon, Derek

    1. Match Game
      Gerard P. Prendergast, Derek Poon, Douglas C. West
      Journal of Advertising Research Jun 2010, 50 (2) 214-226; DOI: 10.2501/S0021849910091361

  4. Precourt, Geoffrey

    1. The Power of Television in a Digital Age
      Geoffrey Precourt
      Journal of Advertising Research Jun 2010, 50 (2) 109-110; DOI: 10.2501/S0021849910091245

  5. Prendergast, Gerard P.

    1. Match Game
      Gerard P. Prendergast, Derek Poon, Douglas C. West
      Journal of Advertising Research Jun 2010, 50 (2) 214-226; DOI: 10.2501/S0021849910091361

R

  1. Rappaport, Stephen D.

    1. Listening Solutions
      Stephen D. Rappaport
      Journal of Advertising Research Jun 2010, 50 (2) 197-213; DOI: 10.2501/S00218491009135X

  2. Rubinson, Joel

    1. What Behavioral Economics Can Teach Marketing Research
      Joel Rubinson
      Journal of Advertising Research Jun 2010, 50 (2) 114-117; DOI: 10.2501/S0021849910091269

S

  1. Stipp, Horst

    1. Assessing a New Advertising Effect
      Dan Zigmond, Horst Stipp
      Journal of Advertising Research Jun 2010, 50 (2) 162-168; DOI: 10.2501/S0021849910091324

V

  1. Varan, Duane

    1. Using Interactive Program-Loyalty Banners to Reduce TV Ad Avoidance
      Stephen Richard Dix, Steven Bellman, Hanadi Haddad, Duane Varan
      Journal of Advertising Research Jun 2010, 50 (2) 154-161; DOI: 10.2501/S0021849910091312

W

  1. West, Douglas C.

    1. Match Game
      Gerard P. Prendergast, Derek Poon, Douglas C. West
      Journal of Advertising Research Jun 2010, 50 (2) 214-226; DOI: 10.2501/S0021849910091361

Z

  1. Zigmond, Dan

    1. Assessing a New Advertising Effect
      Dan Zigmond, Horst Stipp
      Journal of Advertising Research Jun 2010, 50 (2) 162-168; DOI: 10.2501/S0021849910091324
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