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Index by author

The Power of Television in a Digital Age

01 June 2010; volume 50, issue 2

  • A
  • B
  • C
  • D
  • E
  • F
  • G
  • H
  • I
  • J
  • K
  • L
  • M
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  • Q
  • R
  • S
  • T
  • U
  • V
  • W
  • X
  • Y
  • Z

B

  1. Bellman, Steven

    1. You have access
      Using Interactive Program-Loyalty Banners to Reduce TV Ad Avoidance
      Stephen Richard Dix, Steven Bellman, Hanadi Haddad, Duane Varan
      Journal of Advertising Research Jun 2010, 50 (2) 154-161; DOI: 10.2501/S0021849910091312
  2. Bülbül, Cenk

    1. You have access
      The Power of Emotional Appeals in Advertising
      Cenk Bülbül, Geeta Menon
      Journal of Advertising Research Jun 2010, 50 (2) 169-180; DOI: 10.2501/S0021849910091336

D

  1. Dix, Stephen Richard

    1. You have access
      Using Interactive Program-Loyalty Banners to Reduce TV Ad Avoidance
      Stephen Richard Dix, Steven Bellman, Hanadi Haddad, Duane Varan
      Journal of Advertising Research Jun 2010, 50 (2) 154-161; DOI: 10.2501/S0021849910091312

E

  1. Enoch, Glenn

    1. You have access
      Cracking the Cross-Media Code
      Glenn Enoch, Kelly Johnson
      Journal of Advertising Research Jun 2010, 50 (2) 125-136; DOI: 10.2501/S0021849910091294

H

  1. Haddad, Hanadi

    1. You have access
      Using Interactive Program-Loyalty Banners to Reduce TV Ad Avoidance
      Stephen Richard Dix, Steven Bellman, Hanadi Haddad, Duane Varan
      Journal of Advertising Research Jun 2010, 50 (2) 154-161; DOI: 10.2501/S0021849910091312

J

  1. Jayanti, Rama K.

    1. You have access
      A Netnographic Exploration
      Rama K. Jayanti
      Journal of Advertising Research Jun 2010, 50 (2) 181-196; DOI: 10.2501/S0021849910091348
  2. Johnson, Kelly

    1. You have access
      Cracking the Cross-Media Code
      Glenn Enoch, Kelly Johnson
      Journal of Advertising Research Jun 2010, 50 (2) 125-136; DOI: 10.2501/S0021849910091294
  3. Johnson, Lynne D

    1. You have access
      Customer Engagement Is The New Marketing
      Lynne D Johnson
      Journal of Advertising Research Jun 2010, 50 (2) 118-119; DOI: 10.2501/S0021849910091270

M

  1. Menon, Geeta

    1. You have access
      The Power of Emotional Appeals in Advertising
      Cenk Bülbül, Geeta Menon
      Journal of Advertising Research Jun 2010, 50 (2) 169-180; DOI: 10.2501/S0021849910091336
  2. Micu, Anca Cristina

    1. You have access
      Measurable Emotions: How Television Ads Really Work
      Anca Cristina Micu, Joseph T. Plummer
      Journal of Advertising Research Jun 2010, 50 (2) 137-153; DOI: 10.2501/S0021849910091300

P

  1. Pettit, Ray

    1. You have access
      The March toward Quality
      Ray Pettit
      Journal of Advertising Research Jun 2010, 50 (2) 120-124; DOI: 10.2501/S0021849910091282
  2. Plummer, Joseph T.

    1. You have access
      Measurable Emotions: How Television Ads Really Work
      Anca Cristina Micu, Joseph T. Plummer
      Journal of Advertising Research Jun 2010, 50 (2) 137-153; DOI: 10.2501/S0021849910091300
  3. Poon, Derek

    1. You have access
      Match Game
      Gerard P. Prendergast, Derek Poon, Douglas C. West
      Journal of Advertising Research Jun 2010, 50 (2) 214-226; DOI: 10.2501/S0021849910091361
  4. Precourt, Geoffrey

    1. You have access
      The Power of Television in a Digital Age
      Geoffrey Precourt
      Journal of Advertising Research Jun 2010, 50 (2) 109-110; DOI: 10.2501/S0021849910091245
  5. Prendergast, Gerard P.

    1. You have access
      Match Game
      Gerard P. Prendergast, Derek Poon, Douglas C. West
      Journal of Advertising Research Jun 2010, 50 (2) 214-226; DOI: 10.2501/S0021849910091361

R

  1. Rappaport, Stephen D.

    1. You have access
      Listening Solutions
      Stephen D. Rappaport
      Journal of Advertising Research Jun 2010, 50 (2) 197-213; DOI: 10.2501/S00218491009135X
  2. Rubinson, Joel

    1. You have access
      What Behavioral Economics Can Teach Marketing Research
      Joel Rubinson
      Journal of Advertising Research Jun 2010, 50 (2) 114-117; DOI: 10.2501/S0021849910091269

S

  1. Stipp, Horst

    1. You have access
      Assessing a New Advertising Effect
      Dan Zigmond, Horst Stipp
      Journal of Advertising Research Jun 2010, 50 (2) 162-168; DOI: 10.2501/S0021849910091324

V

  1. Varan, Duane

    1. You have access
      Using Interactive Program-Loyalty Banners to Reduce TV Ad Avoidance
      Stephen Richard Dix, Steven Bellman, Hanadi Haddad, Duane Varan
      Journal of Advertising Research Jun 2010, 50 (2) 154-161; DOI: 10.2501/S0021849910091312

W

  1. West, Douglas C.

    1. You have access
      Match Game
      Gerard P. Prendergast, Derek Poon, Douglas C. West
      Journal of Advertising Research Jun 2010, 50 (2) 214-226; DOI: 10.2501/S0021849910091361

Z

  1. Zigmond, Dan

    1. You have access
      Assessing a New Advertising Effect
      Dan Zigmond, Horst Stipp
      Journal of Advertising Research Jun 2010, 50 (2) 162-168; DOI: 10.2501/S0021849910091324
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Journal of Advertising Research: 50 (2)
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