Index by author

The Power of Television in a Digital Age

01 June 2010; volume 50, issue 2

  1. Bellman, Steven

    1. Using Interactive Program-Loyalty Banners to Reduce TV Ad Avoidance
      Stephen Richard Dix, Steven Bellman, Hanadi Haddad, Duane Varan
      Journal of Advertising Research Jun 2010, 50 (2) 154-161; DOI: 10.2501/S0021849910091312

  2. Bulbul, Cenk

    1. The Power of Emotional Appeals in Advertising
      Cenk Bülbül, Geeta Menon
      Journal of Advertising Research Jun 2010, 50 (2) 169-180; DOI: 10.2501/S0021849910091336

  3. Dix, Stephen Richard

    1. Using Interactive Program-Loyalty Banners to Reduce TV Ad Avoidance
      Stephen Richard Dix, Steven Bellman, Hanadi Haddad, Duane Varan
      Journal of Advertising Research Jun 2010, 50 (2) 154-161; DOI: 10.2501/S0021849910091312

  4. Enoch, Glenn

    1. Cracking the Cross-Media Code
      Glenn Enoch, Kelly Johnson
      Journal of Advertising Research Jun 2010, 50 (2) 125-136; DOI: 10.2501/S0021849910091294

  5. Haddad, Hanadi

    1. Using Interactive Program-Loyalty Banners to Reduce TV Ad Avoidance
      Stephen Richard Dix, Steven Bellman, Hanadi Haddad, Duane Varan
      Journal of Advertising Research Jun 2010, 50 (2) 154-161; DOI: 10.2501/S0021849910091312

  6. Jayanti, Rama K.

    1. A Netnographic Exploration
      Rama K. Jayanti
      Journal of Advertising Research Jun 2010, 50 (2) 181-196; DOI: 10.2501/S0021849910091348

  7. Johnson, Kelly

    1. Cracking the Cross-Media Code
      Glenn Enoch, Kelly Johnson
      Journal of Advertising Research Jun 2010, 50 (2) 125-136; DOI: 10.2501/S0021849910091294

  8. Johnson, Lynne D

    1. Customer Engagement Is The New Marketing
      Lynne D Johnson
      Journal of Advertising Research Jun 2010, 50 (2) 118-119; DOI: 10.2501/S0021849910091270

  9. Menon, Geeta

    1. The Power of Emotional Appeals in Advertising
      Cenk Bülbül, Geeta Menon
      Journal of Advertising Research Jun 2010, 50 (2) 169-180; DOI: 10.2501/S0021849910091336

  10. Micu, Anca Cristina

    1. Measurable Emotions: How Television Ads Really Work
      Anca Cristina Micu, Joseph T. Plummer
      Journal of Advertising Research Jun 2010, 50 (2) 137-153; DOI: 10.2501/S0021849910091300
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