Index by author

01 December 2006; volume 46, issue 4

A

  1. Allan, David

    1. Effects of Popular Music in Advertising on Attention and Memory
      David Allan
      Journal of Advertising Research Dec 2006, 46 (4) 434-444; DOI: 10.2501/S0021849906060491

B

  1. Brandt, David

    1. Brand Relationships: Strengthened by Emotion, Weakened by Attention
      Robert Heath, David Brandt, Agnes Nairn
      Journal of Advertising Research Dec 2006, 46 (4) 410-419; DOI: 10.2501/S002184990606048X

  2. Briggs, Rex

    1. Marketers Who Measure the Wrong Thing Get Faulty Answers
      Rex Briggs
      Journal of Advertising Research Dec 2006, 46 (4) 462-468; DOI: 10.2501/S0021849906060508

C

  1. Close, Angeline G.

    1. Engaging the Consumer through Event Marketing: Linking Attendees with the Sponsor, Community, and Brand
      Angeline G. Close, R. Zachary Finney, Russell Z. Lacey, Julie Z. Sneath
      Journal of Advertising Research Dec 2006, 46 (4) 420-433; DOI: 10.2501/S0021849906060430

  2. Cunningham, Todd

    1. The Advertising Magnifier Effect: An MTV Study
      Todd Cunningham, Amy Shea Hall, Charles Young
      Journal of Advertising Research Dec 2006, 46 (4) 369-380; DOI: 10.2501/S0021849906060454

D

  1. Dahlén, Micael

    1. A Disaster Is Contagious: How a Brand in Crisis Affects Other Brands
      Micael Dahlén, Fredrik Lange
      Journal of Advertising Research Dec 2006, 46 (4) 388-397; DOI: 10.2501/S0021849906060417

  2. Despain, Gerald

    1. Measuring the Effectiveness of True Sponsorship
      Bill Harvey, Stu Gray, Gerald Despain
      Journal of Advertising Research Dec 2006, 46 (4) 398-409; DOI: 10.2501/S0021849906060478

F

  1. Finney, R. Zachary

    1. Engaging the Consumer through Event Marketing: Linking Attendees with the Sponsor, Community, and Brand
      Angeline G. Close, R. Zachary Finney, Russell Z. Lacey, Julie Z. Sneath
      Journal of Advertising Research Dec 2006, 46 (4) 420-433; DOI: 10.2501/S0021849906060430

G

  1. Gray, Stu

    1. Measuring the Effectiveness of True Sponsorship
      Bill Harvey, Stu Gray, Gerald Despain
      Journal of Advertising Research Dec 2006, 46 (4) 398-409; DOI: 10.2501/S0021849906060478

H

  1. Hall, Amy Shea

    1. The Advertising Magnifier Effect: An MTV Study
      Todd Cunningham, Amy Shea Hall, Charles Young
      Journal of Advertising Research Dec 2006, 46 (4) 369-380; DOI: 10.2501/S0021849906060454

  2. Harvey, Bill

    1. Measuring the Effectiveness of True Sponsorship
      Bill Harvey, Stu Gray, Gerald Despain
      Journal of Advertising Research Dec 2006, 46 (4) 398-409; DOI: 10.2501/S0021849906060478

  3. Heath, Robert

    1. Brand Relationships: Strengthened by Emotion, Weakened by Attention
      Robert Heath, David Brandt, Agnes Nairn
      Journal of Advertising Research Dec 2006, 46 (4) 410-419; DOI: 10.2501/S002184990606048X

L

  1. Lacey, Russell Z.

    1. Engaging the Consumer through Event Marketing: Linking Attendees with the Sponsor, Community, and Brand
      Angeline G. Close, R. Zachary Finney, Russell Z. Lacey, Julie Z. Sneath
      Journal of Advertising Research Dec 2006, 46 (4) 420-433; DOI: 10.2501/S0021849906060430

  2. Lange, Fredrik

    1. A Disaster Is Contagious: How a Brand in Crisis Affects Other Brands
      Micael Dahlén, Fredrik Lange
      Journal of Advertising Research Dec 2006, 46 (4) 388-397; DOI: 10.2501/S0021849906060417

M

  1. Marci, Carl D.

    1. A Biologically Based Measure of Emotional Engagement: Context Matters
      Carl D. Marci
      Journal of Advertising Research Dec 2006, 46 (4) 381-387; DOI: 10.2501/S0021849906060466

N

  1. Nairn, Agnes

    1. Brand Relationships: Strengthened by Emotion, Weakened by Attention
      Robert Heath, David Brandt, Agnes Nairn
      Journal of Advertising Research Dec 2006, 46 (4) 410-419; DOI: 10.2501/S002184990606048X

P

  1. Plummer, Joseph T.

    1. What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds
      Joseph T. Plummer
      Journal of Advertising Research Dec 2006, 46 (4) 469-470; DOI: 10.2501/S0021849906000511

R

  1. Reynolds, Thomas J.

    1. Methodological and Strategy Development Implications of Decision Segmentation
      Thomas J. Reynolds
      Journal of Advertising Research Dec 2006, 46 (4) 445-461; DOI: 10.2501/S0021849906060405

S

  1. Sneath, Julie Z.

    1. Engaging the Consumer through Event Marketing: Linking Attendees with the Sponsor, Community, and Brand
      Angeline G. Close, R. Zachary Finney, Russell Z. Lacey, Julie Z. Sneath
      Journal of Advertising Research Dec 2006, 46 (4) 420-433; DOI: 10.2501/S0021849906060430

W

  1. Wang, Alex

    1. Advertising Engagement: A Driver of Message Involvement on Message Effects
      Alex Wang
      Journal of Advertising Research Dec 2006, 46 (4) 355-368; DOI: 10.2501/S0021849906060429

  2. Woodard, Bob

    1. Editorial: Building “Engagement,” One Brick at a Time
      Bob Woodard
      Journal of Advertising Research Dec 2006, 46 (4) 353-354; DOI: 10.2501/S0021849906060442

Y

  1. Young, Charles

    1. The Advertising Magnifier Effect: An MTV Study
      Todd Cunningham, Amy Shea Hall, Charles Young
      Journal of Advertising Research Dec 2006, 46 (4) 369-380; DOI: 10.2501/S0021849906060454
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