Index by author

01 December 2006; volume 46, issue 4

  1. Allan, David

    1. Effects of Popular Music in Advertising on Attention and Memory
      David Allan
      Journal of Advertising Research Dec 2006, 46 (4) 434-444; DOI: 10.2501/S0021849906060491

  2. Brandt, David

    1. Brand Relationships: Strengthened by Emotion, Weakened by Attention
      Robert Heath, David Brandt, Agnes Nairn
      Journal of Advertising Research Dec 2006, 46 (4) 410-419; DOI: 10.2501/S002184990606048X

  3. Briggs, Rex

    1. Marketers Who Measure the Wrong Thing Get Faulty Answers
      Rex Briggs
      Journal of Advertising Research Dec 2006, 46 (4) 462-468; DOI: 10.2501/S0021849906060508

  4. Close, Angeline G.

    1. Engaging the Consumer through Event Marketing: Linking Attendees with the Sponsor, Community, and Brand
      Angeline G. Close, R. Zachary Finney, Russell Z. Lacey, Julie Z. Sneath
      Journal of Advertising Research Dec 2006, 46 (4) 420-433; DOI: 10.2501/S0021849906060430

  5. Cunningham, Todd

    1. The Advertising Magnifier Effect: An MTV Study
      Todd Cunningham, Amy Shea Hall, Charles Young
      Journal of Advertising Research Dec 2006, 46 (4) 369-380; DOI: 10.2501/S0021849906060454

  6. Dahlen, Micael

    1. A Disaster Is Contagious: How a Brand in Crisis Affects Other Brands
      Micael Dahlén, Fredrik Lange
      Journal of Advertising Research Dec 2006, 46 (4) 388-397; DOI: 10.2501/S0021849906060417

  7. Despain, Gerald

    1. Measuring the Effectiveness of True Sponsorship
      Bill Harvey, Stu Gray, Gerald Despain
      Journal of Advertising Research Dec 2006, 46 (4) 398-409; DOI: 10.2501/S0021849906060478

  8. Finney, R. Zachary

    1. Engaging the Consumer through Event Marketing: Linking Attendees with the Sponsor, Community, and Brand
      Angeline G. Close, R. Zachary Finney, Russell Z. Lacey, Julie Z. Sneath
      Journal of Advertising Research Dec 2006, 46 (4) 420-433; DOI: 10.2501/S0021849906060430

  9. Gray, Stu

    1. Measuring the Effectiveness of True Sponsorship
      Bill Harvey, Stu Gray, Gerald Despain
      Journal of Advertising Research Dec 2006, 46 (4) 398-409; DOI: 10.2501/S0021849906060478

  10. Hall, Amy Shea

    1. The Advertising Magnifier Effect: An MTV Study
      Todd Cunningham, Amy Shea Hall, Charles Young
      Journal of Advertising Research Dec 2006, 46 (4) 369-380; DOI: 10.2501/S0021849906060454
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