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Table of Contents

01 September 2006; volume 46, issue 3

Editorial

  • You have accessRestricted access
    Editorial: Up Close and Personal: The Value of Ethnography
    Joseph T. Plummer
    Journal of Advertising Research Sep 2006, 46 (3) 245; DOI: 10.2501/S0021849906060272

Articles

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    Going Deeper, Seeing Further: Enhancing Ethnographic Interpretations to Reveal More Meaningful Opportunities for Design
    Jane Fulton Suri, Suzanne Gibbs Howard
    Journal of Advertising Research Sep 2006, 46 (3) 246-250; DOI: 10.2501/S0021849906060363
  • You have accessRestricted access
    Market-Oriented Ethnography Revisited
    Eric J. Arnould, Linda L. Price
    Journal of Advertising Research Sep 2006, 46 (3) 251-262; DOI: 10.2501/S0021849906060375
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    The Link between Cross-Cultural Value Associations and Liking: The Case of Benetton and Its Advertising
    Rosemary Polegato, Rune Bjerke
    Journal of Advertising Research Sep 2006, 46 (3) 263-273; DOI: 10.2501/S0021849906060351
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    Worth a Thousand Words
    Gwen S. Ishmael, Jerry W. Thomas
    Journal of Advertising Research Sep 2006, 46 (3) 274-278; DOI: 10.2501/S002184990606034X
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    Click to Connect: Netnography and Tribal Advertising
    Robert V. Kozinets
    Journal of Advertising Research Sep 2006, 46 (3) 279-288; DOI: 10.2501/S0021849906060338
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    Consumer Archetypes: A New Approach to Developing Consumer Understanding Frameworks
    Leigh Morris, Raimund Schmolze
    Journal of Advertising Research Sep 2006, 46 (3) 289-300; DOI: 10.2501/S0021849906060284
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    The Universality of Values: Implications for Global Advertising Strategy
    Simeon Chow, Sarit Amir
    Journal of Advertising Research Sep 2006, 46 (3) 301-314; DOI: 10.2501/S0021849906060302
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    Cultural Masculinity/Femininity Influences on Advertising Appeals
    Chingching Chang
    Journal of Advertising Research Sep 2006, 46 (3) 315-323; DOI: 10.2501/S0021849906060296
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    Disabled Consumers: The Use of the Internet and Attitudes toward Web Advertising
    John Burnett
    Journal of Advertising Research Sep 2006, 46 (3) 324-338; DOI: 10.2501/S0021849906060314
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    Older Consumer Responses to Marketing Stimuli: The Power of Subjective Age
    George P. Moschis, Anil Mathur
    Journal of Advertising Research Sep 2006, 46 (3) 339-346; DOI: 10.2501/S0021849906060326

Book Review

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    Culture and Consumption II: Markets, Meaning, and Brand Management
    Taddy Hall
    Journal of Advertising Research Sep 2006, 46 (3) 347-348; DOI: 10.2501/S0021849906000389
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Journal of Advertising Research: 46 (3)
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