Table of Contents

Articles

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  Going Deeper, Seeing Further: Enhancing Ethnographic Interpretations to Reveal More Meaningful Opportunities for Design

  Jane Fulton Suri, Suzanne Gibbs Howard

  Journal of Advertising Research Sep 2006, 46 (3) 246-250; DOI: 10.2501/S0021849906060363
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  Market-Oriented Ethnography Revisited

  Eric J. Arnould, Linda L. Price

  Journal of Advertising Research Sep 2006, 46 (3) 251-262; DOI: 10.2501/S0021849906060375
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  The Link between Cross-Cultural Value Associations and Liking: The Case of Benetton and Its Advertising

  Rosemary Polegato, Rune Bjerke

  Journal of Advertising Research Sep 2006, 46 (3) 263-273; DOI: 10.2501/S0021849906060351
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  Worth a Thousand Words

  Gwen S. Ishmael, Jerry W. Thomas

  Journal of Advertising Research Sep 2006, 46 (3) 274-278; DOI: 10.2501/S002184990606034X
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  Click to Connect: Netnography and Tribal Advertising

  Robert V. Kozinets

  Journal of Advertising Research Sep 2006, 46 (3) 279-288; DOI: 10.2501/S0021849906060338
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  Consumer Archetypes: A New Approach to Developing Consumer Understanding Frameworks

  Leigh Morris, Raimund Schmolze

  Journal of Advertising Research Sep 2006, 46 (3) 289-300; DOI: 10.2501/S0021849906060284
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  The Universality of Values: Implications for Global Advertising Strategy

  Simeon Chow, Sarit Amir

  Journal of Advertising Research Sep 2006, 46 (3) 301-314; DOI: 10.2501/S0021849906060302
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  Cultural Masculinity/Femininity Influences on Advertising Appeals

  Chingching Chang

  Journal of Advertising Research Sep 2006, 46 (3) 315-323; DOI: 10.2501/S0021849906060296
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  Disabled Consumers: The Use of the Internet and Attitudes toward Web Advertising

  John Burnett

  Journal of Advertising Research Sep 2006, 46 (3) 324-338; DOI: 10.2501/S0021849906060314
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  Older Consumer Responses to Marketing Stimuli: The Power of Subjective Age

  George P. Moschis, Anil Mathur

  Journal of Advertising Research Sep 2006, 46 (3) 339-346; DOI: 10.2501/S0021849906060326