Index by author

01 December 2004; volume 44, issue 4

  1. Ambler, Tim

    1. The Waste in Advertising Is the Part That Works
      Tim Ambler, E. Ann Hollier
      Journal of Advertising Research Dec 2004, 44 (4) 375-389; DOI: 10.1017/S0021849904040413

  2. Chan, Chi-Fai

    1. The Relationship between Interactive Functions and Website Ranking
      Alan C. B. Tse, Chi-Fai Chan
      Journal of Advertising Research Dec 2004, 44 (4) 369-374; DOI: 10.1017/S0021849904040395

  3. Dou, Wenyu

    1. Will Internet Users Pay for Online Content?
      Wenyu Dou
      Journal of Advertising Research Dec 2004, 44 (4) 349-359; DOI: 10.1017/S0021849904040358

  4. Graham, Jeffrey

    1. Decay Effects in Online Advertising: Quantifying the Impact of Time Since Last Exposure on Branding Effectiveness
      William J. Havlena, Jeffrey Graham
      Journal of Advertising Research Dec 2004, 44 (4) 327-332; DOI: 10.1017/S0021849904040401

  5. Havlena, William J.

    1. Decay Effects in Online Advertising: Quantifying the Impact of Time Since Last Exposure on Branding Effectiveness
      William J. Havlena, Jeffrey Graham
      Journal of Advertising Research Dec 2004, 44 (4) 327-332; DOI: 10.1017/S0021849904040401

  6. Hollier, E. Ann

    1. The Waste in Advertising Is the Part That Works
      Tim Ambler, E. Ann Hollier
      Journal of Advertising Research Dec 2004, 44 (4) 375-389; DOI: 10.1017/S0021849904040413

  7. Kanso, Ali M.

    1. Internet and Magazine Advertising: Integrated Partnerships or Not?
      Ali M. Kanso, Richard Alan Nelson
      Journal of Advertising Research Dec 2004, 44 (4) 317-326; DOI: 10.1017/S002184990404036X

  8. Lewis, Regina

    1. Viral Marketing or Electronic Word-of-Mouth Advertising: Examining Consumer Responses and Motivations to Pass Along Email
      Joseph E. Phelps, Regina Lewis, Lynne Mobilio, David Perry, Niranjan Raman
      Journal of Advertising Research Dec 2004, 44 (4) 333-348; DOI: 10.1017/S0021849904040371

  9. Mobilio, Lynne

    1. Viral Marketing or Electronic Word-of-Mouth Advertising: Examining Consumer Responses and Motivations to Pass Along Email
      Joseph E. Phelps, Regina Lewis, Lynne Mobilio, David Perry, Niranjan Raman
      Journal of Advertising Research Dec 2004, 44 (4) 333-348; DOI: 10.1017/S0021849904040371

  10. Nelson, Richard Alan

    1. Internet and Magazine Advertising: Integrated Partnerships or Not?
      Ali M. Kanso, Richard Alan Nelson
      Journal of Advertising Research Dec 2004, 44 (4) 317-326; DOI: 10.1017/S002184990404036X
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