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Index by author

01 September 2004; volume 44, issue 3

  • A
  • B
  • C
  • D
  • E
  • F
  • G
  • H
  • I
  • J
  • K
  • L
  • M
  • N
  • O
  • P
  • Q
  • R
  • S
  • T
  • U
  • V
  • W
  • X
  • Y
  • Z

C

  1. Cioffi, Jennifer

    1. You have access
      Measuring Marketing Effectiveness and Value: The Unisys Marketing Dashboard
      Amy Miller, Jennifer Cioffi
      Journal of Advertising Research Sep 2004, 44 (3) 237-243; DOI: 10.1017/S0021849904040334
  2. Clark, John M.

    1. You have access
      The NASCAR Phenomenon: Auto Racing Sponsorships and Shareholder Wealth
      Stephen W. Pruitt, T. Bettina Cornwell, John M. Clark
      Journal of Advertising Research Sep 2004, 44 (3) 281-296; DOI: 10.1017/S0021849904040279
  3. Cook, William A.

    1. You have access
      How the Pursuit of ROMI Is Changing Marketing Management
      William A. Cook, Vijay S. Talluri
      Journal of Advertising Research Sep 2004, 44 (3) 244-254; DOI: 10.1017/S0021849904040322
  4. Cornwell, T. Bettina

    1. You have access
      The NASCAR Phenomenon: Auto Racing Sponsorships and Shareholder Wealth
      Stephen W. Pruitt, T. Bettina Cornwell, John M. Clark
      Journal of Advertising Research Sep 2004, 44 (3) 281-296; DOI: 10.1017/S0021849904040279

E

  1. Einhorn, Eric

    1. You have access
      How to Fill the Accountability Gap in Demand Creation
      Eric Einhorn
      Journal of Advertising Research Sep 2004, 44 (3) 255-261; DOI: 10.1017/S0021849904040310

F

  1. Fitzgerald, Joan

    1. You have access
      Evaluating Return on Investment of Multimedia Advertising with a Single-Source Panel: A Retail Case Study
      Joan Fitzgerald
      Journal of Advertising Research Sep 2004, 44 (3) 262-270; DOI: 10.1017/S0021849904040309
  2. Fullerton, Jami A.

    1. You have access
      Advertising as Public Diplomacy: Attitude Change among International Audiences
      Alice Kendrick, Jami A. Fullerton
      Journal of Advertising Research Sep 2004, 44 (3) 297-308; DOI: 10.1017/S0021849904040255

G

  1. Gregory, James R.

    1. You have access
      Brand Logic: A Business Case for Communications
      James R. Gregory, Lawrence McNaughton
      Journal of Advertising Research Sep 2004, 44 (3) 232-236; DOI: 10.1017/S0021849904040292

H

  1. Hogan, John E.

    1. You have access
      Quantifying the Ripple: Word-of-Mouth and Advertising Effectiveness
      John E. Hogan, Katherine N. Lemon, Barak Libai
      Journal of Advertising Research Sep 2004, 44 (3) 271-280; DOI: 10.1017/S0021849904040243
  2. Hupp, Oliver

    1. You have access
      Using Consumer Attitudes to Value Brands: Evaluation of the Financial Value of Brands
      Oliver Hupp, Ken Powaga
      Journal of Advertising Research Sep 2004, 44 (3) 225-231; DOI: 10.1017/S0021849904040267

K

  1. Kendrick, Alice

    1. You have access
      Advertising as Public Diplomacy: Attitude Change among International Audiences
      Alice Kendrick, Jami A. Fullerton
      Journal of Advertising Research Sep 2004, 44 (3) 297-308; DOI: 10.1017/S0021849904040255

L

  1. Lemon, Katherine N.

    1. You have access
      Quantifying the Ripple: Word-of-Mouth and Advertising Effectiveness
      John E. Hogan, Katherine N. Lemon, Barak Libai
      Journal of Advertising Research Sep 2004, 44 (3) 271-280; DOI: 10.1017/S0021849904040243
  2. Libai, Barak

    1. You have access
      Quantifying the Ripple: Word-of-Mouth and Advertising Effectiveness
      John E. Hogan, Katherine N. Lemon, Barak Libai
      Journal of Advertising Research Sep 2004, 44 (3) 271-280; DOI: 10.1017/S0021849904040243

M

  1. McNaughton, Lawrence

    1. You have access
      Brand Logic: A Business Case for Communications
      James R. Gregory, Lawrence McNaughton
      Journal of Advertising Research Sep 2004, 44 (3) 232-236; DOI: 10.1017/S0021849904040292
  2. Miller, Amy

    1. You have access
      Measuring Marketing Effectiveness and Value: The Unisys Marketing Dashboard
      Amy Miller, Jennifer Cioffi
      Journal of Advertising Research Sep 2004, 44 (3) 237-243; DOI: 10.1017/S0021849904040334

P

  1. Plummer, Joseph T.

    1. You have access
      Editorial: To Our Readers and Supporters from the New Editor
      Joseph T. Plummer
      Journal of Advertising Research Sep 2004, 44 (3) 223-224; DOI: 10.1017/S0021849904040280
  2. Powaga, Ken

    1. You have access
      Using Consumer Attitudes to Value Brands: Evaluation of the Financial Value of Brands
      Oliver Hupp, Ken Powaga
      Journal of Advertising Research Sep 2004, 44 (3) 225-231; DOI: 10.1017/S0021849904040267
  3. Pruitt, Stephen W.

    1. You have access
      The NASCAR Phenomenon: Auto Racing Sponsorships and Shareholder Wealth
      Stephen W. Pruitt, T. Bettina Cornwell, John M. Clark
      Journal of Advertising Research Sep 2004, 44 (3) 281-296; DOI: 10.1017/S0021849904040279

T

  1. Talluri, Vijay S.

    1. You have access
      How the Pursuit of ROMI Is Changing Marketing Management
      William A. Cook, Vijay S. Talluri
      Journal of Advertising Research Sep 2004, 44 (3) 244-254; DOI: 10.1017/S0021849904040322
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