Index by author

01 September 2004; volume 44, issue 3

  1. Cioffi, Jennifer

    1. Measuring Marketing Effectiveness and Value: The Unisys Marketing Dashboard
      Amy Miller, Jennifer Cioffi
      Journal of Advertising Research Sep 2004, 44 (3) 237-243; DOI: 10.1017/S0021849904040334

  2. Clark, John M.

    1. The NASCAR Phenomenon: Auto Racing Sponsorships and Shareholder Wealth
      Stephen W. Pruitt, T. Bettina Cornwell, John M. Clark
      Journal of Advertising Research Sep 2004, 44 (3) 281-296; DOI: 10.1017/S0021849904040279

  3. Cook, William A.

    1. How the Pursuit of ROMI Is Changing Marketing Management
      William A. Cook, Vijay S. Talluri
      Journal of Advertising Research Sep 2004, 44 (3) 244-254; DOI: 10.1017/S0021849904040322

  4. Cornwell, T. Bettina

    1. The NASCAR Phenomenon: Auto Racing Sponsorships and Shareholder Wealth
      Stephen W. Pruitt, T. Bettina Cornwell, John M. Clark
      Journal of Advertising Research Sep 2004, 44 (3) 281-296; DOI: 10.1017/S0021849904040279

  5. Einhorn, Eric

    1. How to Fill the Accountability Gap in Demand Creation
      Eric Einhorn
      Journal of Advertising Research Sep 2004, 44 (3) 255-261; DOI: 10.1017/S0021849904040310

  6. Fitzgerald, Joan

    1. Evaluating Return on Investment of Multimedia Advertising with a Single-Source Panel: A Retail Case Study
      Joan Fitzgerald
      Journal of Advertising Research Sep 2004, 44 (3) 262-270; DOI: 10.1017/S0021849904040309

  7. Fullerton, Jami A.

    1. Advertising as Public Diplomacy: Attitude Change among International Audiences
      Alice Kendrick, Jami A. Fullerton
      Journal of Advertising Research Sep 2004, 44 (3) 297-308; DOI: 10.1017/S0021849904040255

  8. Gregory, James R.

    1. Brand Logic: A Business Case for Communications
      James R. Gregory, Lawrence McNaughton
      Journal of Advertising Research Sep 2004, 44 (3) 232-236; DOI: 10.1017/S0021849904040292

  9. Hogan, John E.

    1. Quantifying the Ripple: Word-of-Mouth and Advertising Effectiveness
      John E. Hogan, Katherine N. Lemon, Barak Libai
      Journal of Advertising Research Sep 2004, 44 (3) 271-280; DOI: 10.1017/S0021849904040243

  10. Hupp, Oliver

    1. Using Consumer Attitudes to Value Brands: Evaluation of the Financial Value of Brands
      Oliver Hupp, Ken Powaga
      Journal of Advertising Research Sep 2004, 44 (3) 225-231; DOI: 10.1017/S0021849904040267
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