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Table of Contents

01 June 2004; volume 44, issue 2

  • You have accessRestricted access
    Presidentorial
    Robert L. Barocci
    Journal of Advertising Research Jun 2004, 44 (2) 163; DOI: 10.1017/S0021849904040164
  • You have accessRestricted access
    A Message from the Chairman of the AAAA to JAR Readers
    Ken Kaess
    Journal of Advertising Research Jun 2004, 44 (2) 164; DOI: 10.1017/S0021849904040176
  • You have accessRestricted access
    The Importance of Being Ernest: Commemorating Dichter's Contribution to Advertising Research
    Barbara B. Stern
    Journal of Advertising Research Jun 2004, 44 (2) 165-169; DOI: 10.1017/S0021849904040127
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    What Advertising Testing Might Have Been, If We Had Only Known
    Spike Cramphorn
    Journal of Advertising Research Jun 2004, 44 (2) 170-180; DOI: 10.1017/S0021849904040115
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    On Measuring the Power of Communications
    Bruce F. Hall
    Journal of Advertising Research Jun 2004, 44 (2) 181-187; DOI: 10.1017/S0021849904040139
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    The Definition and Measurement of Creativity: What Do We Know?
    Jaafar El-Murad, Douglas C. West
    Journal of Advertising Research Jun 2004, 44 (2) 188-201; DOI: 10.1017/S0021849904040097
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    Capturing the Flow of Emotion in Television Commercials: A New Approach
    Charles E. Young
    Journal of Advertising Research Jun 2004, 44 (2) 202-209; DOI: 10.1017/S0021849904040103
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    The Morphological Approach for Unconscious Consumer Motivation Research
    Dirk Ziems
    Journal of Advertising Research Jun 2004, 44 (2) 210-224; DOI: 10.1017/S0021849904040152
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    Book Review: How Customers Think
    William A. Cook
    Journal of Advertising Research Jun 2004, 44 (2) 216-218; DOI: 10.1017/S0021849904000145
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