Index by author

01 September 2002; volume 42, issue 5

  1. Assael, Henry

    1. Consumer Surveys vs. Electronic Measures For Single-Source Data
      Henry Assael, David F. Poltrack
      Journal of Advertising Research Sep 2002, 42 (5) 19-25; DOI: 10.2501/JAR-42-5-19-25

  2. Chen, Qimei

    1. Post-Adoption Attitudes To Advertising On The Internet
      Shelly Rodgers, Qimei Chen
      Journal of Advertising Research Sep 2002, 42 (5) 95-104; DOI: 10.2501/JAR-42-5-95-104

  3. Dou, Wenyu

    1. Using Corporate Websites For Export Marketing
      Wenyu Dou, Ulrik ‘Ollie’ Nielsen, Chee Ming Tan
      Journal of Advertising Research Sep 2002, 42 (5) 105-116; DOI: 10.2501/JAR-42-5-105-116

  4. Ilfeld, Johanna S.

    1. Generating Website Traffic
      Johanna S. Ilfeld, Russell S. Winer
      Journal of Advertising Research Sep 2002, 42 (5) 49-61; DOI: 10.2501/JAR-42-5-49-61

  5. Lai, Mengkuan

    1. How Worldwide Is Marketing Communication On The World Wide Web
      Clyde A. Warden, Mengkuan Lai, Wann-Yih Wu
      Journal of Advertising Research Sep 2002, 42 (5) 72-84; DOI: 10.2501/JAR-42-5-72-84

  6. Nielsen, Ulrik ‘Ollie’

    1. Using Corporate Websites For Export Marketing
      Wenyu Dou, Ulrik ‘Ollie’ Nielsen, Chee Ming Tan
      Journal of Advertising Research Sep 2002, 42 (5) 105-116; DOI: 10.2501/JAR-42-5-105-116

  7. O'neill, Harry

    1. The Vanishing Respondent In Telephone Surveys
      Peter Tuckel, Harry O'Neill
      Journal of Advertising Research Sep 2002, 42 (5) 26-48; DOI: 10.2501/JAR-42-5-26-48

  8. Poltrack, David F.

    1. Consumer Surveys vs. Electronic Measures For Single-Source Data
      Henry Assael, David F. Poltrack
      Journal of Advertising Research Sep 2002, 42 (5) 19-25; DOI: 10.2501/JAR-42-5-19-25

  9. Rodgers, Shelly

    1. An Improved Way To Characterize Internet Users
      Shelly Rodgers, Kennon M. Sheldon
      Journal of Advertising Research Sep 2002, 42 (5) 85-94; DOI: 10.2501/JAR-42-5-85-94
    2. Post-Adoption Attitudes To Advertising On The Internet
      Shelly Rodgers, Qimei Chen
      Journal of Advertising Research Sep 2002, 42 (5) 95-104; DOI: 10.2501/JAR-42-5-95-104

  10. Sheehan, Kim Bartel

    1. Of Surfing, Searching, And Newshounds: A Typology Of Internet Users' Online Sessions
      Kim Bartel Sheehan
      Journal of Advertising Research Sep 2002, 42 (5) 62-71; DOI: 10.2501/JAR-42-5-62-71
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