Index by author
01 September 2002; volume 42, issue 5
A
Assael, Henry
- You have accessConsumer Surveys vs. Electronic Measures For Single-Source DataHenry Assael, David F. PoltrackJournal of Advertising Research Sep 2002, 42 (5) 19-25; DOI: 10.2501/JAR-42-5-19-25
C
Chen, Qimei
- You have accessPost-Adoption Attitudes To Advertising On The InternetShelly Rodgers, Qimei ChenJournal of Advertising Research Sep 2002, 42 (5) 95-104; DOI: 10.2501/JAR-42-5-95-104
D
Dou, Wenyu
- You have accessUsing Corporate Websites For Export MarketingWenyu Dou, Ulrik ‘Ollie’ Nielsen, Chee Ming TanJournal of Advertising Research Sep 2002, 42 (5) 105-116; DOI: 10.2501/JAR-42-5-105-116
I
Ilfeld, Johanna S.
- You have accessGenerating Website TrafficJohanna S. Ilfeld, Russell S. WinerJournal of Advertising Research Sep 2002, 42 (5) 49-61; DOI: 10.2501/JAR-42-5-49-61
L
Lai, Mengkuan
- You have accessHow Worldwide Is Marketing Communication On The World Wide WebClyde A. Warden, Mengkuan Lai, Wann-Yih WuJournal of Advertising Research Sep 2002, 42 (5) 72-84; DOI: 10.2501/JAR-42-5-72-84
N
Nielsen, Ulrik ‘Ollie’
- You have accessUsing Corporate Websites For Export MarketingWenyu Dou, Ulrik ‘Ollie’ Nielsen, Chee Ming TanJournal of Advertising Research Sep 2002, 42 (5) 105-116; DOI: 10.2501/JAR-42-5-105-116
O
O'Neill, Harry
- You have accessThe Vanishing Respondent In Telephone SurveysPeter Tuckel, Harry O'NeillJournal of Advertising Research Sep 2002, 42 (5) 26-48; DOI: 10.2501/JAR-42-5-26-48
P
Poltrack, David F.
- You have accessConsumer Surveys vs. Electronic Measures For Single-Source DataHenry Assael, David F. PoltrackJournal of Advertising Research Sep 2002, 42 (5) 19-25; DOI: 10.2501/JAR-42-5-19-25
R
Rodgers, Shelly
- You have accessAn Improved Way To Characterize Internet UsersShelly Rodgers, Kennon M. SheldonJournal of Advertising Research Sep 2002, 42 (5) 85-94; DOI: 10.2501/JAR-42-5-85-94
- You have accessPost-Adoption Attitudes To Advertising On The InternetShelly Rodgers, Qimei ChenJournal of Advertising Research Sep 2002, 42 (5) 95-104; DOI: 10.2501/JAR-42-5-95-104
S
Sheehan, Kim Bartel
- You have accessOf Surfing, Searching, And Newshounds: A Typology Of Internet Users' Online SessionsKim Bartel SheehanJournal of Advertising Research Sep 2002, 42 (5) 62-71; DOI: 10.2501/JAR-42-5-62-71
Sheldon, Kennon M.
- You have accessAn Improved Way To Characterize Internet UsersShelly Rodgers, Kennon M. SheldonJournal of Advertising Research Sep 2002, 42 (5) 85-94; DOI: 10.2501/JAR-42-5-85-94
T
Tan, Chee Ming
- You have accessUsing Corporate Websites For Export MarketingWenyu Dou, Ulrik ‘Ollie’ Nielsen, Chee Ming TanJournal of Advertising Research Sep 2002, 42 (5) 105-116; DOI: 10.2501/JAR-42-5-105-116
Tuckel, Peter
- You have accessThe Vanishing Respondent In Telephone SurveysPeter Tuckel, Harry O'NeillJournal of Advertising Research Sep 2002, 42 (5) 26-48; DOI: 10.2501/JAR-42-5-26-48
W
Warden, Clyde A.
- You have accessHow Worldwide Is Marketing Communication On The World Wide WebClyde A. Warden, Mengkuan Lai, Wann-Yih WuJournal of Advertising Research Sep 2002, 42 (5) 72-84; DOI: 10.2501/JAR-42-5-72-84
Wilson, Elizabeth J.
- You have accessRespondent InaccuracyArch G. Woodside, Elizabeth J. WilsonJournal of Advertising Research Sep 2002, 42 (5) 7-18; DOI: 10.2501/JAR-42-5-7-18
Winer, Russell S.
- You have accessGenerating Website TrafficJohanna S. Ilfeld, Russell S. WinerJournal of Advertising Research Sep 2002, 42 (5) 49-61; DOI: 10.2501/JAR-42-5-49-61
Woodside, Arch G.
- You have accessRespondent InaccuracyArch G. Woodside, Elizabeth J. WilsonJournal of Advertising Research Sep 2002, 42 (5) 7-18; DOI: 10.2501/JAR-42-5-7-18
Wu, Wann-Yih
- You have accessHow Worldwide Is Marketing Communication On The World Wide WebClyde A. Warden, Mengkuan Lai, Wann-Yih WuJournal of Advertising Research Sep 2002, 42 (5) 72-84; DOI: 10.2501/JAR-42-5-72-84