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Table of Contents

01 November 2002; volume 42, issue 6

  • You have accessRestricted access
    Decision-making Processes Surrounding Sponsorship Activities
    Hans Mathias Thjømøe, Erik L. Olson, Peggy Simcic Brønn
    Journal of Advertising Research Nov 2002, 42 (6) 6-15; DOI: 10.2501/JAR.42.6.6
  • You have accessRestricted access
    Corporate Stadium Sponsorships, Signalling Theory, Agency Conflicts and Shareholder Wealth
    John M. Clark, T. Bettina Cornwell, Stephen W. Pruitt
    Journal of Advertising Research Nov 2002, 42 (6) 16-32; DOI: 10.2501/JAR.42.6.16
  • You have accessRestricted access
    Beyond Effective FrequencyEvaluating media schedules using frequency value planning
    Hugh M. Cannon, John D. Leckenby, Avery Abernethy
    Journal of Advertising Research Nov 2002, 42 (6) 33-46; DOI: 10.2501/JAR.42.6.33
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    What Is Wrong With International Advertising Research?
    Charles R. Taylor
    Journal of Advertising Research Nov 2002, 42 (6) 48-54; DOI: 10.2501/JAR.42.6.48
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    Simple Power Patterns In Response To Advertising
    Stephen Terence Gould
    Journal of Advertising Research Nov 2002, 42 (6) 55-68; DOI: 10.2501/JAR.42.6.55
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    Hispanic-targeted AdvertisingMore sales?
    Ivonne M. Torres, Betsy D. Gelb
    Journal of Advertising Research Nov 2002, 42 (6) 69-75; DOI: 10.2501/JAR.42.6.69
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    The Single Consumer
    Naveen Donthu, David I. Gilliland
    Journal of Advertising Research Nov 2002, 42 (6) 77-84; DOI: 10.2501/JAR.42.6.77
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