Journal of Advertising Research: 42 (6)

01 November 2002; volume 42, issue 6

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Decision-making Processes Surrounding Sponsorship Activities
Hans Mathias Thjømøe, Erik L. Olson, Peggy Simcic Brønn

Journal of Advertising Research Nov 2002, 42 (6) 6-15; DOI: 10.2501/JAR.42.6.6
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Corporate Stadium Sponsorships, Signalling Theory, Agency Conflicts and Shareholder Wealth
John M. Clark, T. Bettina Cornwell, Stephen W. Pruitt

Journal of Advertising Research Nov 2002, 42 (6) 16-32; DOI: 10.2501/JAR.42.6.16
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Beyond Effective FrequencyEvaluating media schedules using frequency value planning
Hugh M. Cannon, John D. Leckenby, Avery Abernethy

Journal of Advertising Research Nov 2002, 42 (6) 33-46; DOI: 10.2501/JAR.42.6.33
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What Is Wrong With International Advertising Research?
Charles R. Taylor

Journal of Advertising Research Nov 2002, 42 (6) 48-54; DOI: 10.2501/JAR.42.6.48
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Simple Power Patterns In Response To Advertising
Stephen Terence Gould

Journal of Advertising Research Nov 2002, 42 (6) 55-68; DOI: 10.2501/JAR.42.6.55
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Hispanic-targeted AdvertisingMore sales?
Ivonne M. Torres, Betsy D. Gelb

Journal of Advertising Research Nov 2002, 42 (6) 69-75; DOI: 10.2501/JAR.42.6.69
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The Single Consumer
Naveen Donthu, David I. Gilliland

Journal of Advertising Research Nov 2002, 42 (6) 77-84; DOI: 10.2501/JAR.42.6.77

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