Index by author
01 January 2001; volume 41, issue 1
B
Bill, Harvey
- You have accessMeasuring the Effects of SponsorshipsHarvey BillJournal of Advertising Research Jan 2001, 41 (1) 59-65; DOI: 10.2501/JAR-41-1-59-65
C
Cornwell, T. Bettina
- You have accessThe Value of Winning in Motorsports: Sponsorship-linked MarketingT. Bettina Cornwell, Stephen W. Pruitt, Robert Van NessJournal of Advertising Research Jan 2001, 41 (1) 17-31; DOI: 10.2501/JAR-41-1-17-31
D
du Plessis, Erik
- You have accessCinema Advertising Re-ConsideredMichael T. Ewing, Erik du Plessis, Charles FosterJournal of Advertising Research Jan 2001, 41 (1) 78-85; DOI: 10.2501/JAR-41-1-78-85
E
Ephron, Erwin
- You have accessWhy We Can't Afford to Measure ViewersErwin Ephron, Stuart GrayJournal of Advertising Research Jan 2001, 41 (1) 86-90; DOI: 10.2501/JAR-41-1-86-90
Ewing, Michael T.
- You have accessCinema Advertising Re-ConsideredMichael T. Ewing, Erik du Plessis, Charles FosterJournal of Advertising Research Jan 2001, 41 (1) 78-85; DOI: 10.2501/JAR-41-1-78-85
F
Foster, Charles
- You have accessCinema Advertising Re-ConsideredMichael T. Ewing, Erik du Plessis, Charles FosterJournal of Advertising Research Jan 2001, 41 (1) 78-85; DOI: 10.2501/JAR-41-1-78-85
G
Gray, Stuart
- You have accessWhy We Can't Afford to Measure ViewersErwin Ephron, Stuart GrayJournal of Advertising Research Jan 2001, 41 (1) 86-90; DOI: 10.2501/JAR-41-1-86-90
H
Hoffer, George E.
- You have accessPerceptions of Advertising in the Market for Used VehiclesDavid J. Urban, George E. Hoffer, Michael D. PrattJournal of Advertising Research Jan 2001, 41 (1) 66-77; DOI: 10.2501/JAR-41-1-66-77
L
Lardinoit, Thierry
- You have accessAttitudinal Effects of Combined Sponsorship and Sponsor's Prominence on Basketball in EuropeThierry Lardinoit, Pascale G. QuesterJournal of Advertising Research Jan 2001, 41 (1) 48-58; DOI: 10.2501/JAR-41-1-48-58
M
Miyazaki, Anthony D.
- You have accessAssessing the Market Value of Sponsoring: Corporate Olympic SponsorshipsAnthony D. Miyazaki, Angela G. MorganJournal of Advertising Research Jan 2001, 41 (1) 9-15; DOI: 10.2501/JAR-41-1-9-15
Morgan, Angela G.
- You have accessAssessing the Market Value of Sponsoring: Corporate Olympic SponsorshipsAnthony D. Miyazaki, Angela G. MorganJournal of Advertising Research Jan 2001, 41 (1) 9-15; DOI: 10.2501/JAR-41-1-9-15
P
Pratt, Michael D.
- You have accessPerceptions of Advertising in the Market for Used VehiclesDavid J. Urban, George E. Hoffer, Michael D. PrattJournal of Advertising Research Jan 2001, 41 (1) 66-77; DOI: 10.2501/JAR-41-1-66-77
Pruitt, Stephen W.
- You have accessThe Value of Winning in Motorsports: Sponsorship-linked MarketingT. Bettina Cornwell, Stephen W. Pruitt, Robert Van NessJournal of Advertising Research Jan 2001, 41 (1) 17-31; DOI: 10.2501/JAR-41-1-17-31
Q
Quester, Pascale G.
- You have accessAdvertising and Promotion Leverage on Arts Sponsorship EffectivenessPascale G. Quester, Beverley ThompsonJournal of Advertising Research Jan 2001, 41 (1) 33-47; DOI: 10.2501/JAR-41-1-33-47
- You have accessAttitudinal Effects of Combined Sponsorship and Sponsor's Prominence on Basketball in EuropeThierry Lardinoit, Pascale G. QuesterJournal of Advertising Research Jan 2001, 41 (1) 48-58; DOI: 10.2501/JAR-41-1-48-58
T
Thompson, Beverley
- You have accessAdvertising and Promotion Leverage on Arts Sponsorship EffectivenessPascale G. Quester, Beverley ThompsonJournal of Advertising Research Jan 2001, 41 (1) 33-47; DOI: 10.2501/JAR-41-1-33-47
U
Urban, David J.
- You have accessPerceptions of Advertising in the Market for Used VehiclesDavid J. Urban, George E. Hoffer, Michael D. PrattJournal of Advertising Research Jan 2001, 41 (1) 66-77; DOI: 10.2501/JAR-41-1-66-77
V
Van Ness, Robert
- You have accessThe Value of Winning in Motorsports: Sponsorship-linked MarketingT. Bettina Cornwell, Stephen W. Pruitt, Robert Van NessJournal of Advertising Research Jan 2001, 41 (1) 17-31; DOI: 10.2501/JAR-41-1-17-31