Journal of Advertising Research: 40 (6)

01 November 2000; volume 40, issue 6

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Curiosity versus Disbelief in Advertising
John C Maloney

Journal of Advertising Research Nov 2000, 40 (6) 7-13; DOI: 10.2501/JAR-40-6-7-13
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Recognition, Recall, and Rating Scales
William D Wells

Journal of Advertising Research Nov 2000, 40 (6) 14-20; DOI: 10.2501/JAR-40-6-14-20
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Systematic Synthesis of Advertising Research Verbatims
Walter G. Mitchell

Journal of Advertising Research Nov 2000, 40 (6) 21-24; DOI: 10.2501/JAR-40-6-21-24
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Are So-called Successful Advertising Campaigns Really Successful?
Steuart Henderson Britt

Journal of Advertising Research Nov 2000, 40 (6) 25-31; DOI: 10.2501/JAR-40-6-25-31
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Benefit Bundle Analysis
Paul E. Green, Yoram Wind, Arun K. Jain

Journal of Advertising Research Nov 2000, 40 (6) 32-37; DOI: 10.2501/JAR-40-6-32-37
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Repetitive Advertising and the Consumer
Andrew S. C. Ehrenberg

Journal of Advertising Research Nov 2000, 40 (6) 39-48; DOI: 10.2501/JAR-40-6-39-48
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Memory without Recall, Exposure without Perception
Herbert E. Krugman

Journal of Advertising Research Nov 2000, 40 (6) 49-54; DOI: 10.2501/JAR-40-6-49-54
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Interest-based Segments of TV Audiences
Ronald E. Frank, Marshall G. Greenberg

Journal of Advertising Research Nov 2000, 40 (6) 55-64; DOI: 10.2501/JAR-40-6-55-64
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Predicting Trial, Repeat, and Sales Response from Alternative Media Plans Using Split-cable Data
Fred S Zufryden

Journal of Advertising Research Nov 2000, 40 (6) 65-72; DOI: 10.2501/JAR-40-6-65-72
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Overcontrol in Advertising Experiments
Paul W. Farris, David J. Reibstein

Journal of Advertising Research Nov 2000, 40 (6) 73-78; DOI: 10.2501/JAR-40-6-73-78
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How Personality Makes a Difference
Joseph T. Plummer

Journal of Advertising Research Nov 2000, 40 (6) 79-83; DOI: 10.2501/JAR-40-6-79-83
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Analysis of the Impact of Executional Factors on Advertising Performance
David W. Stewart, David H. Furse

Journal of Advertising Research Nov 2000, 40 (6) 85-88; DOI: 10.2501/JAR-40-6-85-88
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Editorial Environment and Advertising Effectiveness
Valentine Appel

Journal of Advertising Research Nov 2000, 40 (6) 89-94; DOI: 10.2501/JAR-40-6-89-94
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An Empirical Investigation of Advertising Wearin and Wearout
Margaret Henderson Blair

Journal of Advertising Research Nov 2000, 40 (6) 95-100; DOI: 10.2501/JAR-40-6-95-100
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Observations: Building Brand Equity by Managing the Brand's Relationships
Max Blackston

Journal of Advertising Research Nov 2000, 40 (6) 101-105; DOI: 10.2501/JAR-40-6-101-105
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The ARF Copy Research Validity Project
Russell I. Haley, Allan L. Baldinger

Journal of Advertising Research Nov 2000, 40 (6) 114-135; DOI: 10.2501/JAR-40-6-114-135
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Better Measurement and Management of Brand Value
James C. Crimmins

Journal of Advertising Research Nov 2000, 40 (6) 136-144; DOI: 10.2501/JAR-40-6-136-144

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