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Table of Contents

01 November 2000; volume 40, issue 6

  • You have accessRestricted access
    Curiosity versus Disbelief in Advertising
    John C Maloney
    Journal of Advertising Research Nov 2000, 40 (6) 7-13; DOI: 10.2501/JAR-40-6-7-13
  • You have accessRestricted access
    Recognition, Recall, and Rating Scales
    William D Wells
    Journal of Advertising Research Nov 2000, 40 (6) 14-20; DOI: 10.2501/JAR-40-6-14-20
  • You have accessRestricted access
    Systematic Synthesis of Advertising Research Verbatims
    Walter G. Mitchell
    Journal of Advertising Research Nov 2000, 40 (6) 21-24; DOI: 10.2501/JAR-40-6-21-24
  • You have accessRestricted access
    Are So-called Successful Advertising Campaigns Really Successful?
    Steuart Henderson Britt
    Journal of Advertising Research Nov 2000, 40 (6) 25-31; DOI: 10.2501/JAR-40-6-25-31
  • You have accessRestricted access
    Benefit Bundle Analysis
    Paul E. Green, Yoram Wind, Arun K. Jain
    Journal of Advertising Research Nov 2000, 40 (6) 32-37; DOI: 10.2501/JAR-40-6-32-37
  • You have accessRestricted access
    Repetitive Advertising and the Consumer
    Andrew S. C. Ehrenberg
    Journal of Advertising Research Nov 2000, 40 (6) 39-48; DOI: 10.2501/JAR-40-6-39-48
  • You have accessRestricted access
    Memory without Recall, Exposure without Perception
    Herbert E. Krugman
    Journal of Advertising Research Nov 2000, 40 (6) 49-54; DOI: 10.2501/JAR-40-6-49-54
  • You have accessRestricted access
    Interest-based Segments of TV Audiences
    Ronald E. Frank, Marshall G. Greenberg
    Journal of Advertising Research Nov 2000, 40 (6) 55-64; DOI: 10.2501/JAR-40-6-55-64
  • You have accessRestricted access
    Predicting Trial, Repeat, and Sales Response from Alternative Media Plans Using Split-cable Data
    Fred S Zufryden
    Journal of Advertising Research Nov 2000, 40 (6) 65-72; DOI: 10.2501/JAR-40-6-65-72
  • You have accessRestricted access
    Overcontrol in Advertising Experiments
    Paul W. Farris, David J. Reibstein
    Journal of Advertising Research Nov 2000, 40 (6) 73-78; DOI: 10.2501/JAR-40-6-73-78
  • You have accessRestricted access
    How Personality Makes a Difference
    Joseph T. Plummer
    Journal of Advertising Research Nov 2000, 40 (6) 79-83; DOI: 10.2501/JAR-40-6-79-83
  • You have accessRestricted access
    Analysis of the Impact of Executional Factors on Advertising Performance
    David W. Stewart, David H. Furse
    Journal of Advertising Research Nov 2000, 40 (6) 85-88; DOI: 10.2501/JAR-40-6-85-88
  • You have accessRestricted access
    Editorial Environment and Advertising Effectiveness
    Valentine Appel
    Journal of Advertising Research Nov 2000, 40 (6) 89-94; DOI: 10.2501/JAR-40-6-89-94
  • You have accessRestricted access
    An Empirical Investigation of Advertising Wearin and Wearout
    Margaret Henderson Blair
    Journal of Advertising Research Nov 2000, 40 (6) 95-100; DOI: 10.2501/JAR-40-6-95-100
  • You have accessRestricted access
    Observations: Building Brand Equity by Managing the Brand's Relationships
    Max Blackston
    Journal of Advertising Research Nov 2000, 40 (6) 101-105; DOI: 10.2501/JAR-40-6-101-105
  • You have accessRestricted access
    The ARF Copy Research Validity Project
    Russell I. Haley, Allan L. Baldinger
    Journal of Advertising Research Nov 2000, 40 (6) 114-135; DOI: 10.2501/JAR-40-6-114-135
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    Better Measurement and Management of Brand Value
    James C. Crimmins
    Journal of Advertising Research Nov 2000, 40 (6) 136-144; DOI: 10.2501/JAR-40-6-136-144
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