Index by author

01 January 2000; volume 40, issue 1-2

B

  1. Bates, Nancy

    1. Exposure to Paid Advertising and Returning a Census Form
      Nancy Bates, Sara K. Buckley
      Journal of Advertising Research Jan 2000, 40 (1-2) 65-73; DOI: 10.2501/JAR-40-1-2-65-73

  2. Bellizzi, Joseph A.

    1. Drawing Prospects to E-Commerce Websites
      Joseph A. Bellizzi
      Journal of Advertising Research Jan 2000, 40 (1-2) 43-53; DOI: 10.2501/JAR-40-1-2-43-53

  3. Bruner, Gordon C.

    1. Webpage Background and Viewer Attitudes
      Julie S. Stevenson, Gordon C. Bruner, Anand Kumar
      Journal of Advertising Research Jan 2000, 40 (1-2) 29-34; DOI: 10.2501/JAR-40-1-2-29-34
    2. Web Commercials and Advertising Hierarchy-of-Effects
      Gordon C. Bruner, Anand Kumar
      Journal of Advertising Research Jan 2000, 40 (1-2) 35-42; DOI: 10.2501/JAR-40-1-2-35-42

  4. Buckley, Sara K.

    1. Exposure to Paid Advertising and Returning a Census Form
      Nancy Bates, Sara K. Buckley
      Journal of Advertising Research Jan 2000, 40 (1-2) 65-73; DOI: 10.2501/JAR-40-1-2-65-73

  5. Burnett, John J.

    1. Gays: Feelings about Advertising and Media Used
      John J. Burnett
      Journal of Advertising Research Jan 2000, 40 (1-2) 75-84; DOI: 10.2501/JAR-40-1-2-75-84

C

  1. Colombo, Richard

    1. A Model for Diagnosing and Reducing Non-response Bias
      Richard Colombo
      Journal of Advertising Research Jan 2000, 40 (1-2) 85-93; DOI: 10.2501/JAR-40-1-2-85-93

G

  1. Gupta, Reetika

    1. Does Your Ad Have Too Many Pictures?
      Surendra N. Singh, V. Parker Lessig, Dongwook Kim, Reetika Gupta, Mary Ann Hocutt
      Journal of Advertising Research Jan 2000, 40 (1-2) 11-27; DOI: 10.2501/JAR-40-1-2-11-27

H

  1. Hocutt, Mary Ann

    1. Does Your Ad Have Too Many Pictures?
      Surendra N. Singh, V. Parker Lessig, Dongwook Kim, Reetika Gupta, Mary Ann Hocutt
      Journal of Advertising Research Jan 2000, 40 (1-2) 11-27; DOI: 10.2501/JAR-40-1-2-11-27

K

  1. Kim, Dongwook

    1. Does Your Ad Have Too Many Pictures?
      Surendra N. Singh, V. Parker Lessig, Dongwook Kim, Reetika Gupta, Mary Ann Hocutt
      Journal of Advertising Research Jan 2000, 40 (1-2) 11-27; DOI: 10.2501/JAR-40-1-2-11-27

  2. Kumar, Anand

    1. Webpage Background and Viewer Attitudes
      Julie S. Stevenson, Gordon C. Bruner, Anand Kumar
      Journal of Advertising Research Jan 2000, 40 (1-2) 29-34; DOI: 10.2501/JAR-40-1-2-29-34
    2. Web Commercials and Advertising Hierarchy-of-Effects
      Gordon C. Bruner, Anand Kumar
      Journal of Advertising Research Jan 2000, 40 (1-2) 35-42; DOI: 10.2501/JAR-40-1-2-35-42

L

  1. Lessig, V. Parker

    1. Does Your Ad Have Too Many Pictures?
      Surendra N. Singh, V. Parker Lessig, Dongwook Kim, Reetika Gupta, Mary Ann Hocutt
      Journal of Advertising Research Jan 2000, 40 (1-2) 11-27; DOI: 10.2501/JAR-40-1-2-11-27

S

  1. Singh, Surendra N.

    1. Does Your Ad Have Too Many Pictures?
      Surendra N. Singh, V. Parker Lessig, Dongwook Kim, Reetika Gupta, Mary Ann Hocutt
      Journal of Advertising Research Jan 2000, 40 (1-2) 11-27; DOI: 10.2501/JAR-40-1-2-11-27

  2. Stevenson, Julie S.

    1. Webpage Background and Viewer Attitudes
      Julie S. Stevenson, Gordon C. Bruner, Anand Kumar
      Journal of Advertising Research Jan 2000, 40 (1-2) 29-34; DOI: 10.2501/JAR-40-1-2-29-34

Z

  1. Zufryden, Fred

    1. New Film Website Promotion and Box Office Performance
      Fred Zufryden
      Journal of Advertising Research Jan 2000, 40 (1-2) 55-64; DOI: 10.2501/JAR-40-1-2-55-64
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