Journal of Advertising Research: 40 (1)

01 January 2000; volume 40, issue 1

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Republican Brands, Democrat Brands…
Betsy D. Gelb, Alina B. Sorescu

Journal of Advertising Research Jan 2000, 40 (1) 95-102; DOI: 10.2501/JAR-40-1-95-102
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Ad Strategy and the Stone Age Brain
Mark S. Cary

Journal of Advertising Research Jan 2000, 40 (1) 103-106; DOI: 10.2501/JAR-40-1-103-106
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Project Galore: Qualitative Research and Leveraging Scotland's Brand Equity
Kate Hamilton

Journal of Advertising Research Jan 2000, 40 (1) 107-111; DOI: 10.2501/JAR-40-1-107-111

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