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ABSTRACT
In this article, the authors examine several research questions related to the effectiveness of the government's paid advertising campaign - first, the factors that best predicted respondents' reported exposure to paid advertising; second, the relationship between exposure to advertising and level of census knowledge. Finally, they attempt to quantify the impact of paid advertising on motivating respondents to complete and return a census form. To do this, they used logistic regression models to predict the outcome variable (returning a form versus not returning a form). The primary independent variable of interest is reported exposure to paid advertising.
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