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History
- Received February 2, 2023
- Received (in revised form) July 14, 2023
- Accepted July 18, 2023
- Published online October 27, 2023.
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Vol 64 Issue 3
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- Article
- Abstract
- MANAGEMENT SLANT
- INTRODUCTION
- THEORETICAL FRAMEWORK AND HYPOTHESIS DEVELOPMENT
- STUDY 1: VIDEO SELECTION AND VIEWERS’ SENSATIONAL NEEDS
- STUDY 2: THE MATCHING EFFECT ON PRE-ROLL ADVERTISEMENT CLICKING
- STUDY 3: ATTENTION-BASED ACCOUNT OF THE MATCHING EFFECT
- STUDY 4: EMPIRICAL EVIDENCE FROM REAL-WORLD DATA
- GENERAL DISCUSSION
- ABOUT THE AUTHORS
- ACKNOWLEDGMENT
- Appendix A SENSATION-SEEKING SCALE (STUDIES 1–3)
- Appendix B
- Appendix C
- Appendix D
- REFERENCES
- Figures & Data
- Info