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Effects of Face Images and Face Pareidolia on Consumers' Responses to Print Advertising

An Empirical Investigation

Gianluigi Guido, Marco Pichierri, Giovanni Pino, Rajan Nataraajan
DOI: 10.2501/JAR-2018-030 Published 19 July 2018
Gianluigi Guido
University of Salento,
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  • For correspondence: gianluigi.guido@unisalento.it
Marco Pichierri
University of Bologna,
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  • For correspondence: marco.pichierri@unibo.it
Giovanni Pino
University of Salento,
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  • For correspondence: giovanni.pino@unisalento.it
Rajan Nataraajan
Auburn University,
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  • For correspondence: natarra@auburn.edu
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Article Information

DOI 
https://doi.org/10.2501/JAR-2018-030

Published By 
Journal of Advertising Research
Print ISSN 
0021-8499
History 
  • Published online July 19, 2018.

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  • You are currently viewing a Previous version of this article (July 19, 2018 - 01:35).
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Copyright & Usage 
Copyright© 2018 ARF. All rights reserved.

Author Information

  1. Gianluigi Guido
  1. University of Salento, gianluigi.guido{at}unisalento.it
  1. Marco Pichierri
  1. University of Bologna, marco.pichierri{at}unibo.it
  1. Giovanni Pino
  1. University of Salento, giovanni.pino{at}unisalento.it
  1. Rajan Nataraajan
  1. Auburn University, natarra{at}auburn.edu
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Vol 63 Issue 1

Journal of Advertising Research: 63 (1)
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Effects of Face Images and Face Pareidolia on Consumers' Responses to Print Advertising
Gianluigi Guido, Marco Pichierri, Giovanni Pino, Rajan Nataraajan
Journal of Advertising Research Jul 2018, JAR-2018-030; DOI: 10.2501/JAR-2018-030

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Effects of Face Images and Face Pareidolia on Consumers' Responses to Print Advertising
Gianluigi Guido, Marco Pichierri, Giovanni Pino, Rajan Nataraajan
Journal of Advertising Research Jul 2018, JAR-2018-030; DOI: 10.2501/JAR-2018-030
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    • ABSTRACT
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    • INTRODUCTION
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