Article Information
vol. 63 no. 4 370-383
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History
- Received February 6, 2023
- Received (in revised form) July 17, 2023
- Accepted July 19, 2023
- Published online December 13, 2023.
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- Previous version (November 14, 2023 - 03:34).
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Author Information
- University of South Australia, Ehrenberg-Bass Institute for Marketing Science, UniSA Business, peilin.phua{at}unisa.edu.au
- University of South Australia, bill.page{at}marketingscience.info
- University of South Australia, giang.trinh{at}unisa.edu.au
- University of South Australia, nicole.hartnett{at}marketingscience.info
- University of South Australia, rachel.kennedy{at}marketingscience.info