Index by author

01 June 2023; volume 63, issue 2

A

  1. Akaka, Melissa Archpru

    1. The Stories You Tell: Crafting Managerially Relevant Articles Based on Qualitative Research
      Melissa Archpru Akaka, Hope Jensen Schau
      Journal of Advertising Research Jun 2023, 63 (2) 185-200; DOI: 10.2501/JAR-2023-007

B

  1. BEAL, VIRGINIA

    1. When Brands Go Dark: A Replication and Extension
      PEILIN PHUA, NICOLE HARTNETT, VIRGINIA BEAL, GIANG TRINH, RACHEL KENNEDY
      Journal of Advertising Research Jun 2023, 63 (2) 172-184; DOI: 10.2501/JAR-2023-009

C

  1. Campbell, Colin

    1. A Guide to Getting Published In the Journal of Advertising Research
      Colin Campbell
      Journal of Advertising Research Jun 2023, 63 (2) 106-108; DOI: 10.2501/JAR-2023-012

  2. Christy, Katheryn R.

    1. Disruptive versus Nondisruptive Advertising In Online Streaming Video Services
      Katheryn R. Christy, Ranran Z. Mi, Ran Tao, Linqi Lu
      Journal of Advertising Research Jun 2023, 63 (2) 123-138; DOI: 10.2501/JAR-2023-006

F

  1. Ford, John B.

    1. Why the Experiential View Is Vital To Marketing Communications Research Now
      Jean-Luc Herrmann, John B. Ford
      Journal of Advertising Research Jun 2023, 63 (2) 109-122; DOI: 10.2501/JAR-2023-011

H

  1. HARTNETT, NICOLE

    1. When Brands Go Dark: A Replication and Extension
      PEILIN PHUA, NICOLE HARTNETT, VIRGINIA BEAL, GIANG TRINH, RACHEL KENNEDY
      Journal of Advertising Research Jun 2023, 63 (2) 172-184; DOI: 10.2501/JAR-2023-009

  2. Herrmann, Jean-Luc

    1. Why the Experiential View Is Vital To Marketing Communications Research Now
      Jean-Luc Herrmann, John B. Ford
      Journal of Advertising Research Jun 2023, 63 (2) 109-122; DOI: 10.2501/JAR-2023-011

K

  1. KENNEDY, RACHEL

    1. When Brands Go Dark: A Replication and Extension
      PEILIN PHUA, NICOLE HARTNETT, VIRGINIA BEAL, GIANG TRINH, RACHEL KENNEDY
      Journal of Advertising Research Jun 2023, 63 (2) 172-184; DOI: 10.2501/JAR-2023-009

L

  1. Liu, Feifei

    1. The Advertisement Puts Me Down, But I Like It
      Hongjie Sun, Yong (Eddie) Luo, Feifei Liu, Ben Lowe
      Journal of Advertising Research Jun 2023, 63 (2) 160-171; DOI: 10.2501/JAR-2023-010

  2. Lowe, Ben

    1. The Advertisement Puts Me Down, But I Like It
      Hongjie Sun, Yong (Eddie) Luo, Feifei Liu, Ben Lowe
      Journal of Advertising Research Jun 2023, 63 (2) 160-171; DOI: 10.2501/JAR-2023-010

  3. Lu, Linqi

    1. Disruptive versus Nondisruptive Advertising In Online Streaming Video Services
      Katheryn R. Christy, Ranran Z. Mi, Ran Tao, Linqi Lu
      Journal of Advertising Research Jun 2023, 63 (2) 123-138; DOI: 10.2501/JAR-2023-006

  4. Luo, Yong (Eddie)

    1. The Advertisement Puts Me Down, But I Like It
      Hongjie Sun, Yong (Eddie) Luo, Feifei Liu, Ben Lowe
      Journal of Advertising Research Jun 2023, 63 (2) 160-171; DOI: 10.2501/JAR-2023-010

M

  1. Mi, Ranran Z.

    1. Disruptive versus Nondisruptive Advertising In Online Streaming Video Services
      Katheryn R. Christy, Ranran Z. Mi, Ran Tao, Linqi Lu
      Journal of Advertising Research Jun 2023, 63 (2) 123-138; DOI: 10.2501/JAR-2023-006

N

  1. Narsey, Shreya

    1. A Comparison of Social Media Influencers’ KPI Patterns across Platforms
      Naser Pourazad, Lara Stocchi, Shreya Narsey
      Journal of Advertising Research Jun 2023, 63 (2) 139-159; DOI: 10.2501/JAR-2023-008

P

  1. PHUA, PEILIN

    1. When Brands Go Dark: A Replication and Extension
      PEILIN PHUA, NICOLE HARTNETT, VIRGINIA BEAL, GIANG TRINH, RACHEL KENNEDY
      Journal of Advertising Research Jun 2023, 63 (2) 172-184; DOI: 10.2501/JAR-2023-009

  2. Pourazad, Naser

    1. A Comparison of Social Media Influencers’ KPI Patterns across Platforms
      Naser Pourazad, Lara Stocchi, Shreya Narsey
      Journal of Advertising Research Jun 2023, 63 (2) 139-159; DOI: 10.2501/JAR-2023-008

S

  1. Schau, Hope Jensen

    1. The Stories You Tell: Crafting Managerially Relevant Articles Based on Qualitative Research
      Melissa Archpru Akaka, Hope Jensen Schau
      Journal of Advertising Research Jun 2023, 63 (2) 185-200; DOI: 10.2501/JAR-2023-007

  2. Stocchi, Lara

    1. A Comparison of Social Media Influencers’ KPI Patterns across Platforms
      Naser Pourazad, Lara Stocchi, Shreya Narsey
      Journal of Advertising Research Jun 2023, 63 (2) 139-159; DOI: 10.2501/JAR-2023-008

  3. Sun, Hongjie

    1. The Advertisement Puts Me Down, But I Like It
      Hongjie Sun, Yong (Eddie) Luo, Feifei Liu, Ben Lowe
      Journal of Advertising Research Jun 2023, 63 (2) 160-171; DOI: 10.2501/JAR-2023-010

T

  1. Tao, Ran

    1. Disruptive versus Nondisruptive Advertising In Online Streaming Video Services
      Katheryn R. Christy, Ranran Z. Mi, Ran Tao, Linqi Lu
      Journal of Advertising Research Jun 2023, 63 (2) 123-138; DOI: 10.2501/JAR-2023-006

  2. TRINH, GIANG

    1. When Brands Go Dark: A Replication and Extension
      PEILIN PHUA, NICOLE HARTNETT, VIRGINIA BEAL, GIANG TRINH, RACHEL KENNEDY
      Journal of Advertising Research Jun 2023, 63 (2) 172-184; DOI: 10.2501/JAR-2023-009
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