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Index by author

01 September 2021; volume 61, issue 3

  • A
  • B
  • C
  • D
  • E
  • F
  • G
  • H
  • I
  • J
  • K
  • L
  • M
  • N
  • O
  • P
  • Q
  • R
  • S
  • T
  • U
  • V
  • W
  • X
  • Y
  • Z

B

  1. Beal, Virginia

    1. You have access
      When Brands Go Dark
      Nicole Hartnett, Adam Gelzinis, Virginia Beal, Rachel Kennedy, Byron Sharp
      Journal of Advertising Research Sep 2021, 61 (3) 247-259; DOI: 10.2501/JAR-2021-009
  2. Bolat, Elvira

    1. You have access
      Cause-Related Marketing Advertising Formats on Nonprofit Websites
      Wilson Ndasi, Elvira Bolat, Gelareh Roushan
      Journal of Advertising Research Sep 2021, 61 (3) 289-302; DOI: 10.2501/JAR-2021-012

C

  1. Campbell, Colin

    1. You have access
      Strategies for More Effective Six-Second Video Advertisements
      Colin Campbell, Erin Pearson
      Journal of Advertising Research Sep 2021, 61 (3) 260-275; DOI: 10.2501/JAR-2020-023
  2. Cowart, Kelly

    1. You have access
      An Investigation of Androgyny and Sexual Orientation in Advertising
      Kelly Cowart, Phillip Wagner
      Journal of Advertising Research Sep 2021, 61 (3) 276-288; DOI: 10.2501/JAR-2021-001

D

  1. Davis, Frederick

    1. You have access
      The Effect of Guerrilla Marketing On Company Share Prices
      Svetlana Davis, Frederick Davis
      Journal of Advertising Research Sep 2021, 61 (3) 346-361; DOI: 10.2501/JAR-2021-010
  2. Davis, Svetlana

    1. You have access
      The Effect of Guerrilla Marketing On Company Share Prices
      Svetlana Davis, Frederick Davis
      Journal of Advertising Research Sep 2021, 61 (3) 346-361; DOI: 10.2501/JAR-2021-010

F

  1. Ford, John B.

    1. You have access
      New Insights on Advertising Execution And Consumer Engagement
      John B. Ford
      Journal of Advertising Research Sep 2021, 61 (3) 245-246; DOI: 10.2501/JAR-2021-013

G

  1. Gelzinis, Adam

    1. You have access
      When Brands Go Dark
      Nicole Hartnett, Adam Gelzinis, Virginia Beal, Rachel Kennedy, Byron Sharp
      Journal of Advertising Research Sep 2021, 61 (3) 247-259; DOI: 10.2501/JAR-2021-009
  2. Gräve, Jan-Frederik

    1. You have access
      Evaluating the Advertising Effectiveness Of Noncelebrity Endorsers
      Jan-Frederik Gräve, Oliver Schnittka, Carolin Haiduk
      Journal of Advertising Research Sep 2021, 61 (3) 318-333; DOI: 10.2501/JAR-2021-011

H

  1. Haiduk, Carolin

    1. You have access
      Evaluating the Advertising Effectiveness Of Noncelebrity Endorsers
      Jan-Frederik Gräve, Oliver Schnittka, Carolin Haiduk
      Journal of Advertising Research Sep 2021, 61 (3) 318-333; DOI: 10.2501/JAR-2021-011
  2. Hartnett, Nicole

    1. You have access
      When Brands Go Dark
      Nicole Hartnett, Adam Gelzinis, Virginia Beal, Rachel Kennedy, Byron Sharp
      Journal of Advertising Research Sep 2021, 61 (3) 247-259; DOI: 10.2501/JAR-2021-009

K

  1. Kennedy, Rachel

    1. You have access
      When Brands Go Dark
      Nicole Hartnett, Adam Gelzinis, Virginia Beal, Rachel Kennedy, Byron Sharp
      Journal of Advertising Research Sep 2021, 61 (3) 247-259; DOI: 10.2501/JAR-2021-009

N

  1. Ndasi, Wilson

    1. You have access
      Cause-Related Marketing Advertising Formats on Nonprofit Websites
      Wilson Ndasi, Elvira Bolat, Gelareh Roushan
      Journal of Advertising Research Sep 2021, 61 (3) 289-302; DOI: 10.2501/JAR-2021-012

P

  1. Paul, Justin

    1. You have access
      The Effects of Context Congruence On Ad Persuasiveness in e-Magazines
      Achyut Telang, Debajani Sahoo, S. Sreejesh, Justin Paul
      Journal of Advertising Research Sep 2021, 61 (3) 303-317; DOI: 10.2501/JAR-2021-002
  2. Pearson, Erin

    1. You have access
      Strategies for More Effective Six-Second Video Advertisements
      Colin Campbell, Erin Pearson
      Journal of Advertising Research Sep 2021, 61 (3) 260-275; DOI: 10.2501/JAR-2020-023

R

  1. Roushan, Gelareh

    1. You have access
      Cause-Related Marketing Advertising Formats on Nonprofit Websites
      Wilson Ndasi, Elvira Bolat, Gelareh Roushan
      Journal of Advertising Research Sep 2021, 61 (3) 289-302; DOI: 10.2501/JAR-2021-012

S

  1. Sahoo, Debajani

    1. You have access
      The Effects of Context Congruence On Ad Persuasiveness in e-Magazines
      Achyut Telang, Debajani Sahoo, S. Sreejesh, Justin Paul
      Journal of Advertising Research Sep 2021, 61 (3) 303-317; DOI: 10.2501/JAR-2021-002
  2. Scarpi, Daniele

    1. You have access
      The Importance of Consumer Engagement In Brand Heritage Advertising
      Daniele Scarpi
      Journal of Advertising Research Sep 2021, 61 (3) 334-345; DOI: 10.2501/JAR-2021-005
  3. Schnittka, Oliver

    1. You have access
      Evaluating the Advertising Effectiveness Of Noncelebrity Endorsers
      Jan-Frederik Gräve, Oliver Schnittka, Carolin Haiduk
      Journal of Advertising Research Sep 2021, 61 (3) 318-333; DOI: 10.2501/JAR-2021-011
  4. Sharp, Byron

    1. You have access
      When Brands Go Dark
      Nicole Hartnett, Adam Gelzinis, Virginia Beal, Rachel Kennedy, Byron Sharp
      Journal of Advertising Research Sep 2021, 61 (3) 247-259; DOI: 10.2501/JAR-2021-009
  5. Sreejesh, S.

    1. You have access
      The Effects of Context Congruence On Ad Persuasiveness in e-Magazines
      Achyut Telang, Debajani Sahoo, S. Sreejesh, Justin Paul
      Journal of Advertising Research Sep 2021, 61 (3) 303-317; DOI: 10.2501/JAR-2021-002

T

  1. Telang, Achyut

    1. You have access
      The Effects of Context Congruence On Ad Persuasiveness in e-Magazines
      Achyut Telang, Debajani Sahoo, S. Sreejesh, Justin Paul
      Journal of Advertising Research Sep 2021, 61 (3) 303-317; DOI: 10.2501/JAR-2021-002

W

  1. Wagner, Phillip

    1. You have access
      An Investigation of Androgyny and Sexual Orientation in Advertising
      Kelly Cowart, Phillip Wagner
      Journal of Advertising Research Sep 2021, 61 (3) 276-288; DOI: 10.2501/JAR-2021-001
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Journal of Advertising Research: 61 (3)
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