Index by author

01 September 2021; volume 61, issue 3

B

  1. Beal, Virginia

    1. When Brands Go Dark
      Nicole Hartnett, Adam Gelzinis, Virginia Beal, Rachel Kennedy, Byron Sharp
      Journal of Advertising Research Sep 2021, 61 (3) 247-259; DOI: 10.2501/JAR-2021-009

  2. Bolat, Elvira

    1. Cause-Related Marketing Advertising Formats on Nonprofit Websites
      Wilson Ndasi, Elvira Bolat, Gelareh Roushan
      Journal of Advertising Research Sep 2021, 61 (3) 289-302; DOI: 10.2501/JAR-2021-012

C

  1. Campbell, Colin

    1. Strategies for More Effective Six-Second Video Advertisements
      Colin Campbell, Erin Pearson
      Journal of Advertising Research Sep 2021, 61 (3) 260-275; DOI: 10.2501/JAR-2020-023

  2. Cowart, Kelly

    1. An Investigation of Androgyny and Sexual Orientation in Advertising
      Kelly Cowart, Phillip Wagner
      Journal of Advertising Research Sep 2021, 61 (3) 276-288; DOI: 10.2501/JAR-2021-001

D

  1. Davis, Frederick

    1. The Effect of Guerrilla Marketing On Company Share Prices
      Svetlana Davis, Frederick Davis
      Journal of Advertising Research Sep 2021, 61 (3) 346-361; DOI: 10.2501/JAR-2021-010

  2. Davis, Svetlana

    1. The Effect of Guerrilla Marketing On Company Share Prices
      Svetlana Davis, Frederick Davis
      Journal of Advertising Research Sep 2021, 61 (3) 346-361; DOI: 10.2501/JAR-2021-010

F

  1. Ford, John B.

    1. New Insights on Advertising Execution And Consumer Engagement
      John B. Ford
      Journal of Advertising Research Sep 2021, 61 (3) 245-246; DOI: 10.2501/JAR-2021-013

G

  1. Gelzinis, Adam

    1. When Brands Go Dark
      Nicole Hartnett, Adam Gelzinis, Virginia Beal, Rachel Kennedy, Byron Sharp
      Journal of Advertising Research Sep 2021, 61 (3) 247-259; DOI: 10.2501/JAR-2021-009

  2. Gräve, Jan-Frederik

    1. Evaluating the Advertising Effectiveness Of Noncelebrity Endorsers
      Jan-Frederik Gräve, Oliver Schnittka, Carolin Haiduk
      Journal of Advertising Research Sep 2021, 61 (3) 318-333; DOI: 10.2501/JAR-2021-011

H

  1. Haiduk, Carolin

    1. Evaluating the Advertising Effectiveness Of Noncelebrity Endorsers
      Jan-Frederik Gräve, Oliver Schnittka, Carolin Haiduk
      Journal of Advertising Research Sep 2021, 61 (3) 318-333; DOI: 10.2501/JAR-2021-011

  2. Hartnett, Nicole

    1. When Brands Go Dark
      Nicole Hartnett, Adam Gelzinis, Virginia Beal, Rachel Kennedy, Byron Sharp
      Journal of Advertising Research Sep 2021, 61 (3) 247-259; DOI: 10.2501/JAR-2021-009

K

  1. Kennedy, Rachel

    1. When Brands Go Dark
      Nicole Hartnett, Adam Gelzinis, Virginia Beal, Rachel Kennedy, Byron Sharp
      Journal of Advertising Research Sep 2021, 61 (3) 247-259; DOI: 10.2501/JAR-2021-009

N

  1. Ndasi, Wilson

    1. Cause-Related Marketing Advertising Formats on Nonprofit Websites
      Wilson Ndasi, Elvira Bolat, Gelareh Roushan
      Journal of Advertising Research Sep 2021, 61 (3) 289-302; DOI: 10.2501/JAR-2021-012

P

  1. Paul, Justin

    1. The Effects of Context Congruence On Ad Persuasiveness in e-Magazines
      Achyut Telang, Debajani Sahoo, S. Sreejesh, Justin Paul
      Journal of Advertising Research Sep 2021, 61 (3) 303-317; DOI: 10.2501/JAR-2021-002

  2. Pearson, Erin

    1. Strategies for More Effective Six-Second Video Advertisements
      Colin Campbell, Erin Pearson
      Journal of Advertising Research Sep 2021, 61 (3) 260-275; DOI: 10.2501/JAR-2020-023

R

  1. Roushan, Gelareh

    1. Cause-Related Marketing Advertising Formats on Nonprofit Websites
      Wilson Ndasi, Elvira Bolat, Gelareh Roushan
      Journal of Advertising Research Sep 2021, 61 (3) 289-302; DOI: 10.2501/JAR-2021-012

S

  1. Sahoo, Debajani

    1. The Effects of Context Congruence On Ad Persuasiveness in e-Magazines
      Achyut Telang, Debajani Sahoo, S. Sreejesh, Justin Paul
      Journal of Advertising Research Sep 2021, 61 (3) 303-317; DOI: 10.2501/JAR-2021-002

  2. Scarpi, Daniele

    1. The Importance of Consumer Engagement In Brand Heritage Advertising
      Daniele Scarpi
      Journal of Advertising Research Sep 2021, 61 (3) 334-345; DOI: 10.2501/JAR-2021-005

  3. Schnittka, Oliver

    1. Evaluating the Advertising Effectiveness Of Noncelebrity Endorsers
      Jan-Frederik Gräve, Oliver Schnittka, Carolin Haiduk
      Journal of Advertising Research Sep 2021, 61 (3) 318-333; DOI: 10.2501/JAR-2021-011

  4. Sharp, Byron

    1. When Brands Go Dark
      Nicole Hartnett, Adam Gelzinis, Virginia Beal, Rachel Kennedy, Byron Sharp
      Journal of Advertising Research Sep 2021, 61 (3) 247-259; DOI: 10.2501/JAR-2021-009

  5. Sreejesh, S.

    1. The Effects of Context Congruence On Ad Persuasiveness in e-Magazines
      Achyut Telang, Debajani Sahoo, S. Sreejesh, Justin Paul
      Journal of Advertising Research Sep 2021, 61 (3) 303-317; DOI: 10.2501/JAR-2021-002

T

  1. Telang, Achyut

    1. The Effects of Context Congruence On Ad Persuasiveness in e-Magazines
      Achyut Telang, Debajani Sahoo, S. Sreejesh, Justin Paul
      Journal of Advertising Research Sep 2021, 61 (3) 303-317; DOI: 10.2501/JAR-2021-002

W

  1. Wagner, Phillip

    1. An Investigation of Androgyny and Sexual Orientation in Advertising
      Kelly Cowart, Phillip Wagner
      Journal of Advertising Research Sep 2021, 61 (3) 276-288; DOI: 10.2501/JAR-2021-001
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