Index by author
01 September 2021; volume 61, issue 3
Beal, Virginia
- You have accessWhen Brands Go DarkNicole Hartnett, Adam Gelzinis, Virginia Beal, Rachel Kennedy, Byron SharpJournal of Advertising Research Sep 2021, 61 (3) 247-259; DOI: 10.2501/JAR-2021-009
Bolat, Elvira
- You have accessCause-Related Marketing Advertising Formats on Nonprofit WebsitesWilson Ndasi, Elvira Bolat, Gelareh RoushanJournal of Advertising Research Sep 2021, 61 (3) 289-302; DOI: 10.2501/JAR-2021-012
Campbell, Colin
- You have accessStrategies for More Effective Six-Second Video AdvertisementsColin Campbell, Erin PearsonJournal of Advertising Research Sep 2021, 61 (3) 260-275; DOI: 10.2501/JAR-2020-023
Cowart, Kelly
- You have accessAn Investigation of Androgyny and Sexual Orientation in AdvertisingKelly Cowart, Phillip WagnerJournal of Advertising Research Sep 2021, 61 (3) 276-288; DOI: 10.2501/JAR-2021-001
Davis, Frederick
- You have accessThe Effect of Guerrilla Marketing On Company Share PricesSvetlana Davis, Frederick DavisJournal of Advertising Research Sep 2021, 61 (3) 346-361; DOI: 10.2501/JAR-2021-010
Davis, Svetlana
- You have accessThe Effect of Guerrilla Marketing On Company Share PricesSvetlana Davis, Frederick DavisJournal of Advertising Research Sep 2021, 61 (3) 346-361; DOI: 10.2501/JAR-2021-010
Ford, John B.
- You have accessNew Insights on Advertising Execution And Consumer EngagementJohn B. FordJournal of Advertising Research Sep 2021, 61 (3) 245-246; DOI: 10.2501/JAR-2021-013
Gelzinis, Adam
- You have accessWhen Brands Go DarkNicole Hartnett, Adam Gelzinis, Virginia Beal, Rachel Kennedy, Byron SharpJournal of Advertising Research Sep 2021, 61 (3) 247-259; DOI: 10.2501/JAR-2021-009
Grave, Jan-Frederik
- You have accessEvaluating the Advertising Effectiveness Of Noncelebrity EndorsersJan-Frederik Gräve, Oliver Schnittka, Carolin HaidukJournal of Advertising Research Sep 2021, 61 (3) 318-333; DOI: 10.2501/JAR-2021-011
Haiduk, Carolin
- You have accessEvaluating the Advertising Effectiveness Of Noncelebrity EndorsersJan-Frederik Gräve, Oliver Schnittka, Carolin HaidukJournal of Advertising Research Sep 2021, 61 (3) 318-333; DOI: 10.2501/JAR-2021-011