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Index by author

01 September 2020; volume 60, issue 3

  • A
  • B
  • C
  • D
  • E
  • F
  • G
  • H
  • I
  • J
  • K
  • L
  • M
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  • U
  • V
  • W
  • X
  • Y
  • Z

A

  1. Andéhn, Mikael

    1. You have access
      Managerial–Consumer Eco-Harmful Media Perceptions and Eco-Conscious Attitudes
      Claudia A. Rademaker, Marla Royne Stafford, Mikael Andéhn
      Journal of Advertising Research Sep 2020, 60 (3) 290-304; DOI: 10.2501/JAR-2019-014

D

  1. Dahlen, Micael

    1. You have access
      Quantifying the Advertising-Creativity Assessments of Consumers Versus Advertising Professionals
      Erik Modig, Micael Dahlen
      Journal of Advertising Research Sep 2020, 60 (3) 324-336; DOI: 10.2501/JAR-2019-009

F

  1. Ford, John B.

    1. You have access
      60 Robust Years Of Advertising Research, and Counting
      John B. Ford
      Journal of Advertising Research Sep 2020, 60 (3) 237-238; DOI: 10.2501/JAR-2020-020

H

  1. Haley, Eric

    1. You have access
      How Do Generational Differences Drive Response to Social-Issue Ads?
      Yoon-Joo Lee, Eric Haley
      Journal of Advertising Research Sep 2020, 60 (3) 271-289; DOI: 10.2501/JAR-2019-013

K

  1. Kalafatis, Stavros P.

    1. You have access
      Why Do People Choose To Multitask with Media?
      Helen R. Robinson, Stavros P. Kalafatis
      Journal of Advertising Research Sep 2020, 60 (3) 251-270; DOI: 10.2501/JAR-2019-045

L

  1. Lee, Yoon-Joo

    1. You have access
      How Do Generational Differences Drive Response to Social-Issue Ads?
      Yoon-Joo Lee, Eric Haley
      Journal of Advertising Research Sep 2020, 60 (3) 271-289; DOI: 10.2501/JAR-2019-013

M

  1. Modig, Erik

    1. You have access
      Quantifying the Advertising-Creativity Assessments of Consumers Versus Advertising Professionals
      Erik Modig, Micael Dahlen
      Journal of Advertising Research Sep 2020, 60 (3) 324-336; DOI: 10.2501/JAR-2019-009

R

  1. Rademaker, Claudia A.

    1. You have access
      Managerial–Consumer Eco-Harmful Media Perceptions and Eco-Conscious Attitudes
      Claudia A. Rademaker, Marla Royne Stafford, Mikael Andéhn
      Journal of Advertising Research Sep 2020, 60 (3) 290-304; DOI: 10.2501/JAR-2019-014
  2. Robinson, Helen R.

    1. You have access
      Why Do People Choose To Multitask with Media?
      Helen R. Robinson, Stavros P. Kalafatis
      Journal of Advertising Research Sep 2020, 60 (3) 251-270; DOI: 10.2501/JAR-2019-045
  3. Rodero, Emma

    1. You have access
      Do Your Ads Talk Too Fast To Your Audio Audience?
      Emma Rodero
      Journal of Advertising Research Sep 2020, 60 (3) 337-349; DOI: 10.2501/JAR-2019-038
  4. Roy, Abhik

    1. You have access
      The Relationship between Competitive Pricing and Direct-to-Consumer Advertising
      Abhik Roy, Mary E. Schramm
      Journal of Advertising Research Sep 2020, 60 (3) 305-323; DOI: 10.2501/JAR-2019-025

S

  1. Schramm, Mary E.

    1. You have access
      The Relationship between Competitive Pricing and Direct-to-Consumer Advertising
      Abhik Roy, Mary E. Schramm
      Journal of Advertising Research Sep 2020, 60 (3) 305-323; DOI: 10.2501/JAR-2019-025
  2. Stafford, Marla Royne

    1. You have access
      Managerial–Consumer Eco-Harmful Media Perceptions and Eco-Conscious Attitudes
      Claudia A. Rademaker, Marla Royne Stafford, Mikael Andéhn
      Journal of Advertising Research Sep 2020, 60 (3) 290-304; DOI: 10.2501/JAR-2019-014

T

  1. Taneja, Harsh

    1. You have access
      The Myth of Targeting Small, But Loyal Niche Audiences
      Harsh Taneja
      Journal of Advertising Research Sep 2020, 60 (3) 239-250; DOI: 10.2501/JAR-2019-037
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Journal of Advertising Research: 60 (3)
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