Index by author

01 September 2020; volume 60, issue 3

A

  1. Andéhn, Mikael

    1. Managerial–Consumer Eco-Harmful Media Perceptions and Eco-Conscious Attitudes
      Claudia A. Rademaker, Marla Royne Stafford, Mikael Andéhn
      Journal of Advertising Research Sep 2020, 60 (3) 290-304; DOI: 10.2501/JAR-2019-014

D

  1. Dahlen, Micael

    1. Quantifying the Advertising-Creativity Assessments of Consumers Versus Advertising Professionals
      Erik Modig, Micael Dahlen
      Journal of Advertising Research Sep 2020, 60 (3) 324-336; DOI: 10.2501/JAR-2019-009

F

  1. Ford, John B.

    1. 60 Robust Years Of Advertising Research, and Counting
      John B. Ford
      Journal of Advertising Research Sep 2020, 60 (3) 237-238; DOI: 10.2501/JAR-2020-020

H

  1. Haley, Eric

    1. How Do Generational Differences Drive Response to Social-Issue Ads?
      Yoon-Joo Lee, Eric Haley
      Journal of Advertising Research Sep 2020, 60 (3) 271-289; DOI: 10.2501/JAR-2019-013

K

  1. Kalafatis, Stavros P.

    1. Why Do People Choose To Multitask with Media?
      Helen R. Robinson, Stavros P. Kalafatis
      Journal of Advertising Research Sep 2020, 60 (3) 251-270; DOI: 10.2501/JAR-2019-045

L

  1. Lee, Yoon-Joo

    1. How Do Generational Differences Drive Response to Social-Issue Ads?
      Yoon-Joo Lee, Eric Haley
      Journal of Advertising Research Sep 2020, 60 (3) 271-289; DOI: 10.2501/JAR-2019-013

M

  1. Modig, Erik

    1. Quantifying the Advertising-Creativity Assessments of Consumers Versus Advertising Professionals
      Erik Modig, Micael Dahlen
      Journal of Advertising Research Sep 2020, 60 (3) 324-336; DOI: 10.2501/JAR-2019-009

R

  1. Rademaker, Claudia A.

    1. Managerial–Consumer Eco-Harmful Media Perceptions and Eco-Conscious Attitudes
      Claudia A. Rademaker, Marla Royne Stafford, Mikael Andéhn
      Journal of Advertising Research Sep 2020, 60 (3) 290-304; DOI: 10.2501/JAR-2019-014

  2. Robinson, Helen R.

    1. Why Do People Choose To Multitask with Media?
      Helen R. Robinson, Stavros P. Kalafatis
      Journal of Advertising Research Sep 2020, 60 (3) 251-270; DOI: 10.2501/JAR-2019-045

  3. Rodero, Emma

    1. Do Your Ads Talk Too Fast To Your Audio Audience?
      Emma Rodero
      Journal of Advertising Research Sep 2020, 60 (3) 337-349; DOI: 10.2501/JAR-2019-038

  4. Roy, Abhik

    1. The Relationship between Competitive Pricing and Direct-to-Consumer Advertising
      Abhik Roy, Mary E. Schramm
      Journal of Advertising Research Sep 2020, 60 (3) 305-323; DOI: 10.2501/JAR-2019-025

S

  1. Schramm, Mary E.

    1. The Relationship between Competitive Pricing and Direct-to-Consumer Advertising
      Abhik Roy, Mary E. Schramm
      Journal of Advertising Research Sep 2020, 60 (3) 305-323; DOI: 10.2501/JAR-2019-025

  2. Stafford, Marla Royne

    1. Managerial–Consumer Eco-Harmful Media Perceptions and Eco-Conscious Attitudes
      Claudia A. Rademaker, Marla Royne Stafford, Mikael Andéhn
      Journal of Advertising Research Sep 2020, 60 (3) 290-304; DOI: 10.2501/JAR-2019-014

T

  1. Taneja, Harsh

    1. The Myth of Targeting Small, But Loyal Niche Audiences
      Harsh Taneja
      Journal of Advertising Research Sep 2020, 60 (3) 239-250; DOI: 10.2501/JAR-2019-037
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