Index by author

01 September 2020; volume 60, issue 3

  1. Andehn, Mikael

    1. Managerial–Consumer Eco-Harmful Media Perceptions and Eco-Conscious Attitudes
      Claudia A. Rademaker, Marla Royne Stafford, Mikael Andéhn
      Journal of Advertising Research Sep 2020, 60 (3) 290-304; DOI: 10.2501/JAR-2019-014

  2. Dahlen, Micael

    1. Quantifying the Advertising-Creativity Assessments of Consumers Versus Advertising Professionals
      Erik Modig, Micael Dahlen
      Journal of Advertising Research Sep 2020, 60 (3) 324-336; DOI: 10.2501/JAR-2019-009

  3. Ford, John B.

    1. 60 Robust Years Of Advertising Research, and Counting
      John B. Ford
      Journal of Advertising Research Sep 2020, 60 (3) 237-238; DOI: 10.2501/JAR-2020-020

  4. Haley, Eric

    1. How Do Generational Differences Drive Response to Social-Issue Ads?
      Yoon-Joo Lee, Eric Haley
      Journal of Advertising Research Sep 2020, 60 (3) 271-289; DOI: 10.2501/JAR-2019-013

  5. Kalafatis, Stavros P.

    1. Why Do People Choose To Multitask with Media?
      Helen R. Robinson, Stavros P. Kalafatis
      Journal of Advertising Research Sep 2020, 60 (3) 251-270; DOI: 10.2501/JAR-2019-045

  6. Lee, Yoon-Joo

    1. How Do Generational Differences Drive Response to Social-Issue Ads?
      Yoon-Joo Lee, Eric Haley
      Journal of Advertising Research Sep 2020, 60 (3) 271-289; DOI: 10.2501/JAR-2019-013

  7. Modig, Erik

    1. Quantifying the Advertising-Creativity Assessments of Consumers Versus Advertising Professionals
      Erik Modig, Micael Dahlen
      Journal of Advertising Research Sep 2020, 60 (3) 324-336; DOI: 10.2501/JAR-2019-009

  8. Rademaker, Claudia A.

    1. Managerial–Consumer Eco-Harmful Media Perceptions and Eco-Conscious Attitudes
      Claudia A. Rademaker, Marla Royne Stafford, Mikael Andéhn
      Journal of Advertising Research Sep 2020, 60 (3) 290-304; DOI: 10.2501/JAR-2019-014

  9. Robinson, Helen R.

    1. Why Do People Choose To Multitask with Media?
      Helen R. Robinson, Stavros P. Kalafatis
      Journal of Advertising Research Sep 2020, 60 (3) 251-270; DOI: 10.2501/JAR-2019-045

  10. Rodero, Emma

    1. Do Your Ads Talk Too Fast To Your Audio Audience?
      Emma Rodero
      Journal of Advertising Research Sep 2020, 60 (3) 337-349; DOI: 10.2501/JAR-2019-038
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